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Dog sitting lady collage Testimonial


Beating the pandemic one tasty treat at a time

From dog sitting to eCommerce, find out how IONOS helped Laura adapt and grow her business during lockdown. #AdaptToEvolve

Starting an online shop to stay relevant

With ingenuity, creativity and biscuits, Laura expanded her business.

Before the coronavirus pandemic, Laura Slade had already gone through a major career shift, from communication consultant to dog sitter. Turning her love of dogs into a business venture, she started her own company, DogSittingLady, looking after dogs in their own homes so they could enjoy their normal routines while their humans were away.

When the first lockdown made her services largely superfluous, she got creative and moved to selling dog biscuits and dog-themed greetings cards online as the "DogBiscuitLady."

Testimonial Dog sitting lady
“I realised that if this was going to take off, I needed a proper eCommerce solution.”
Starting with a basic Facebook shop, Laura soon decided that she needed her own platform for selling her handmade products. Using the IONOS eCommerce website builder, she created both a website and an online store in just three days.
Since going live, Laura has expanded her online presence even further and has four domains, all hosted with IONOS. Her website has a bigger product selection than at the start, and includes customer testimonials, a booking form, video content and more. Her seasonal promotions have so far included spooky biscuit shapes for “HOWLoween”, and discount popups for Black Friday.
Laura Slade
The DogSittingLady & DogBiscuitLady
“I was amazed how easily I could integrate my webstore with my Facebook shop. And the special offer on the eCommerce package meant I didn’t have to worry about selling a lot of products before breaking even.”
Visit the website

“Don’t be intimidated, this is no longer the exclusive realm of web developers and big companies.”

Laura would encourage other small businesses to get online, even without a lot of prior technical experience. She advises starting with a small amount of content, focusing on search engine optimisation, and securing your brand name: “I have the same domain name as my social media handles to protect my brand and ensure I can be found.”
An IONOS customer since 2003, Laura is particularly happy with the customer care provided, and recommends the company to clients and other people she knows: “Based on some recent calls with support, I think this is one area where IONOS offers a superior service.” She’s also been satisfied with what she describes as the “remarkably versatile and user-friendly” website builder.

Start selling online with IONOS

Get everything you need for a professional online shop with MyWebsite eCommerce.

An online shop that grows with your needs

Benefit from a platform that makes your online shop stand out from the crowd. The MyWebsite eCommerce packages encourage your business to grow and evolve, and include all the tools you need to succeed.

All packages include designs that are optimised for all devices, 24/7 support, tips via email and abandoned cart recovery.

Learn more
Graphical display: An online store; Integrate different payment methods and online marketplaces

Get started with your own online shop

Learn all about eCommerce in our Digital Guide.

eCommerce basics

Learn the basics on how to set up your own online store. Read more

Selling online

Read more on how to write great descriptions for your products. Read more

SEO marketing

Promoting your website: crash course for beginners. Read more

Online marketing

The best online marketplaces that you should know. Read more

More customer stories

Learn how other customers have adapted their businesses during the pandemic.


Keeping the community moving
The first lockdown put a stop to group workouts and fundraisers, but inventor and fitness instructor Julie Ford was quick to adapt. Not only has she been selling her product Instepp® online, she's also held her own Zoom 'Instepp-athon' to raise money for Macmillan Cancer Support.
Read Julie's story
UK hereforyou testimonial Instepp stage

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