Taking steps to help a charity
Julie Ford is the creator of Instepp®, a unique aerobic fitness product that can be used anywhere. Before the coronavirus crisis, she led exercise classes, group walks and personal training sessions. She had also signed up for a Macmillan Mighty Hike to raise money for cancer research, a cause close to her heart as a cancer survivor.
The start of lockdown temporarily put all this in jeopardy, but Julie was quick to adapt. No longer able to sell Instepp® or teach in person, she concentrated on her online shop, which is hosted on an IONOS domain. She also created her own YouTube channel, where she shares free home workouts using her product, and started her own fundraiser.
“At 65, I didn’t retire, I restarted and became an inventor!”
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