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PeshkovaShutterstockArtificial intelligence has fascinated us for centuries: But how do machines actually become so smart, and what is machine learning exactly? In this article, we explain how machine learning works in detail, where it is already used across industries, and how self-learning systems…
Willyam BradberryShutterstockGenerative AI can produce new content like text, images, and music. Along with its many applications, this technology offers several advantages, including the automation of manual tasks and improved efficiency. However, concerns around misuse, copyright issues, and data…
fotogestoeberShutterstockBefore launching a website, operators targeting the DACH region should have a legal notice in place—commonly known as an ‘Impressum’. Most websites also require provider identification. Depending on the industry and the website’s content, additional disclosures may be required.…
AlexeysunShutterstockCookies can be useful, but these small files often raise serious privacy concerns. To protect user privacy, the EU Cookie Law requires that tracking technologies may only be used after obtaining explicit user consent. This opt-in process has been mandatory for several years. This…
REDPIXEL.PLShutterstockFrom authentic content to social media to artificial intelligence, today’s online marketing aims to engage users through multi-faceted content. That’s why companies strive to stay up to date and embrace new ideas. We’ll go over which digital marketing trends to expect in 2025…
JirsakShutterstockSince the end of 2016, Google’s Keyword Planner has been limited in its use. Instead of exact values for the search volume of checked keywords, users of the free version now only receive approximate range values, which are particularly uninformative for keywords with low search…
MIND AND IShutterstockOnline shopping is constantly evolving and in 2025 it will be no different. There will be new eCommerce trends that will make online shopping even more convenient, personal and interactive. It makes sense for brands and companies to adapt to these trends and adjust…
13_PhunkodShutterstockSocial networks and the interactions within them are constantly evolving. In 2025, various social media trends are emerging that shape today’s—and possibly tomorrow’s—online landscape. From interactive elements and memes to micro-communities, it’s all part of the mix.…
sakkmesterkeshutterstockNext vs. Nuxt – These two frameworks rank among the most popular tools for developing modern web frontends. While they share similar goals, they focus on different technical aspects. Next.js is rooted in the React ecosystem, while Nuxt belongs to the Vue ecosystem. In this guide,…
BEST-BACKGROUNDSShutterstockAstro vs. Next.js – two popular web frameworks go head-to-head: While Astro employs an island architecture and a Node.js-based build pipeline, Next.js is built on the React JavaScript library. In this guide, you’ll find out which features set these frameworks apart, what their…