E-Mail marketing provides a direct and personalised way of delivering the recipient the information they need. With individual newsletters and advertising mails, businesses can achieve a sustainable customer retention whether it involves interested parties, repeat customers, or business partners. The challenge lies in defining the exact target group and offering them interesting and highly...
E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them.
Microsoft Office is the most widely used Office package and, without a doubt, will remain to be for professional purposes. For users who often exchange documents with others, its compatibility gives it an unbeatable advantage. The biggest disadvantage, however, is the high cost of using Microsoft Office. Microsoft Office alternatives are usually more cost-effective, especially when the software is...
SMTP error 550: how to fix “Requested action not taken: mailbox unavailable” and other SMTP 550 error messages
If you want to send a message with your e-mail client and the sending fails, you’ll receive a corresponding error message from the server, including an SMTP status code. For example, the message “550 Requested action not taken: mailbox unavailable” means that the targeted address couldn’t be reached. Since this problem can have various causes, even more possible solutions exist, some of which you...
In order to keep track of important meetings, many people use their Outlook calendar. Meanwhile, Google Calendar has established itself as a viable alternative, especially among smartphone users. You can now sync Outlook with Google Calendar so that you don't lose track when using both calendars or accidentally plan two events on the same date. Ensure that you always have all of your appointments...
Billions of spam e-mails are sent daily. These annoying messages cost time and get on your nerves, especially when malware finds its way onto your computer or private data falls into the wrong hands. Just a few small tricks and a bit of caution when dealing with e-mails can remedy the situation.
Scammers send out dubious e-mails attempting to obtain sensitive data from internet users every day. This is known as phishing and isn’t just annoying; fraudulent e-mails cost millions each year as internet users fall victim to them. We reveal how to identify phishing e-mails and how to render your inbox harmless.
Poorly secured accounts on the web have repeatedly led thousands of people to become victims of hacking or phishing attacks and lose control of their accounts. With a two factor authentication, accounts can effectively be protected against such cases. Because more than just a password is required for log-in, internet criminals can’t do much with the spied credentials. Here, we explain how two...
Traditional e-mail is still a big part of online communication for private and for business use, with many users typically opting for Outlook as their e-mail client. But many private users and small businesses often look for Outlook alternatives, since Outlook can often end up being expensive. There are lots of excellent e-mail programs that won’t break the bank.
The bigger your business, the more difficult it is to manage all the different teams and projects. It’s especially difficult if not all employees are located in the same place – this is when planning resources and communicating quickly becomes a gigantic task. Collaboration tools, however, can be used to optimise a team’s work in the long term.
1&1 IONOS E-mail Guide: everything need to know about e-mails
Most people couldn’t imagine a life without e-mails. Whether you use them to communicate for business or personal reasons, e-mails have practically replaced traditional letters. Over 200 billion e-mails are sent around the world each day and despite the rise in social media and instant messaging, they show no sign of slowing down. Our E-mail Guide forms part of the 1&1 IONOS Digital Guide and is dedicated to the basic framework of the e-mail–from the technical security requirements to marketing strategies you should use when sending business e-mails. The contents of this E-mail Guide cater for both beginners as well as more experienced computer users.
The E-mail Guide’s target audience
The numerous e-mail tips in the guide are aimed at a wide readership, from hobbyists and novices to IT and e-mail marketing professionals. Owners of small and medium-sized companies can also benefit from articles that provide information on how to create business e-mails and build successful e-mail marketing campaigns. The e-mail guide takes into consideration that readers have different levels of IT knowledge; as well as introductory articles on FAQs (e.g. ‘How is an e-mail sent?’ or ‘What should an e-mail header contain?’) there are also more detailed and specific articles such as ‘E-mail encryption with PGP’ or ‘Creating individual newsletter templates’.
The E-mail Guide’s structure and topics
In 1&1 IONOS’s Digital Guide, the E-mail Guide offers three different subcategories. Under ‘E-mail marketing’ you can read about marketing trends as well as tips on direct marketing via e-mail. The ‘E-mail security’ subcategory mainly deals with e-mail encryption and how to handle spam and phishing e-mails. Lastly, under ‘Technical matters’, you’ll find various articles about structure, operation and storage of e-mails and the corresponding software. In our guide, we provide detailed information on everything to do with e-mails, presented to you in a clear and understandable way.