# Which AI marketing tools are worth considering? AI marketing tools can be used to create content, analyse data and help manage campaigns. Businesses can use AI in marketing for individual tasks or as part of broader, cross-channel processes. Depending on the solution, options range from specialised tools to integrated platforms covering multiple marketing channels. ### Key Takeaways - **Content and visuals:** AI tools help create and adapt text, images and videos. - **SEO, GEO, social media and email:** Specialised tools support research, publishing and campaign optimisation. - **Analytics and automation:** Platforms help analyse data and connect marketing workflows. - **Choosing a tool:** Compare workflow fit, costs, integrations, data protection and output quality. ## What are the best AI tools for marketing?
Tool Category Main uses Target audience Free version / trial
ChatGPT Content Generate ideas, briefs and text variations; analyse files Freelancers, SMEs, teams Free plan: available permanently; chat, web search, file/data analysis and image generation with usage limits
Jasper Content Create marketing copy and manage brand voice and campaign workflows SMEs, agencies, larger content teams 7-day trial: Pro plan; paid subscription afterwards
Anyword Content Create marketing copy, maintain brand voice and predict content performance Freelancers, SMEs, marketing teams 7-day trial: up to 2,500 words; paid subscription afterwards
Canva Image and video Create graphics, layouts and social media visuals Freelancers, SMEs Free plan: permanent; extensive templates, 5 GB of storage for uploads and limited AI usage
Adobe Express Image and video Create graphics and short videos; edit images with generative AI SMEs, creative teams, agencies Free plan: permanent; basic editor, numerous templates and stock assets, plus 5 GB storage
Synthesia Image and video Create AI videos with avatars and voiceovers SMEs, enterprises Free plan: up to 10 minutes of video per month and a limited AI quota
Semrush SEO and GEO Research keywords, audit websites, analyse competitors and track AI visibility SMEs, agencies, enterprises 7-day trial: for most toolkits
Surfer SEO and GEO Create content briefs and optimise pages for search Content teams, SMEs, agencies 7-day trial: access to SEO, content and AI visibility features
Writesonic SEO and GEO Create content, optimise it for search and monitor visibility in AI search SMEs, agencies Trial: free trial available; features/limits vary by plan
Buffer Social media Plan, adapt, schedule and publish social media posts Freelancers, small teams Free plan: up to 3 channels and 10 scheduled posts per channel; plus a 14-day trial
Metricool Social media Plan and publish social content; analyse competitors and performance SMEs, agencies Free plan: 1 brand, up to 20 posts per month, limited analytics and use of the AI assistant
Hootsuite Social media Publish and approve content, monitor social conversations and create content Larger SMEs, enterprises 14-day trial: for selected plans; no permanent free plan
Brevo Email Send newsletters and transactional emails; automate email marketing and manage contacts Freelancers, SMEs Free plan: permanent; up to 300 emails per day, with feature limitations
Mailchimp Email Create email campaigns, segment audiences and automate emails Freelancers, SMEs Free plan: up to 250 contacts and 500 emails per month; plus a 14-day trial
Klaviyo Email Run email and SMS campaigns, segment audiences and automate ecommerce marketing Online stores, growing SMEs Free plan: up to 250 active profiles and 500 emails per month
Google Analytics Analytics Analyse website and app activity and generate predictive metrics SMEs, enterprises Free standard version: permanent; Analytics 360 extends limits and features
Matomo Analytics Analyse website activity while retaining greater control over data Privacy-focused SMEs, organisations Free: self-hosted community version is permanent; cloud version offers a trial
Data Studio Analytics Build dashboards and reports and visualise data from different sources SMEs, analytics teams Free standard version: permanent; Pro extends features for businesses
IONOS AI Acquisition Manager Multi-channel automation Plan, create and publish social media campaigns Freelancers, SMEs 1 month free: then paid subscription
HubSpot Marketing Hub Multi-channel automation Manage CRM data, email, leads and automated campaigns SMEs, enterprises Free plan: permanent with limited features
ActiveCampaign Multi-channel automation Manage email and CRM workflows, segment audiences and automate cross-channel campaigns Growing SMEs, marketing teams 14-day trial: unlimited contacts, up to 100 email sends and 1 user; feature set corresponds to the Professional plan
All information is current as of October 2026. ## What types of AI marketing tools are available? Businesses that want to use AI marketing tools can choose from several types of solutions. Options range from general-purpose text assistants to specialised systems for search engines, social media or campaign management. For SMEs, the best AI tools for marketing are not necessarily those with the longest feature lists, but those that fit their existing workflows best.
Category Suitable for Typical benefit
Content Drafting and revising text, creating variations and helping with research Create and repurpose content faster
Image and video Creating visuals, short videos and reusable templates Reduce manual design work
SEO and GEO Researching keywords, auditing pages, optimising content and tracking AI visibility Identify and prioritise optimisation opportunities
Social media Planning, publishing and analysing social media content Manage multiple social channels in one place
Email Creating campaigns, segmenting audiences and optimising subject lines Personalise email communication more efficiently
Analytics Creating reports, identifying patterns and visualising data Analyse marketing data more quickly
Multi-channel automation Managing campaigns across multiple customer touchpoints Connect campaign processes across channels instead of managing them separately
## Which AI marketing tools are best for content? AI-powered [content marketing tools](https://www.ionos.co.uk/digitalguide/online-marketing/search-engine-marketing/the-best-content-marketing-tools/) can help with idea generation, writing and editing, but they differ significantly in how they help teams keep content on-brand, manage content workflows and handle specialised marketing tasks. ### ChatGPT ChatGPT works well for a wide range of content tasks. You can use it to develop ideas and create briefs and outlines. It can also write different versions of a text and help edit existing content. It can analyse uploaded documents and structured data too, so its uses go beyond writing. This makes it particularly useful for freelancers and smaller marketing teams that want one tool for a variety of tasks. Teams with strict brand guidelines and approval processes will need to give ChatGPT clear instructions and review its output carefully. **Main advantage**: It can handle many different content tasks and adapt easily when new needs come up. ### Jasper Jasper is designed specifically for marketing work. You can use it to create content while keeping your brand voice and guidelines consistent. It can learn from existing content to create a Brand Voice that you can reuse across different projects. Jasper also includes campaign tools that help turn one brief into content for different formats and channels. This makes it particularly useful for marketing teams and agencies that regularly produce large amounts of on-brand content and want to spend less time coordinating the process. **Main advantage**: It helps teams create more content while keeping the brand consistent across different formats and channels. ### Anyword Anyword is designed for creating and improving marketing copy. You can set up brand guidelines, target audiences, key messages and preferred terminology to help keep the content aligned with your brand. The platform also uses performance data to predict how different versions of your copy are likely to perform. This lets marketing teams compare options before publishing and use those insights to refine their content. Anyword is particularly useful for marketers who want to combine AI copywriting with a more data-driven approach. **Main advantage**: It helps teams create on-brand marketing copy and use performance predictions to choose between different versions. ## Which tools can create images and videos? AI tools for creating images and videos range from easy-to-use design platforms to specialised tools that turn text and other source material into AI-generated videos. ### Canva Canva gives you templates and brand assets, along with AI tools you can use to create text, images, videos and designs. You can use Magic Studio and Canva AI to come up with ideas, generate new content and edit what you have already created. You do not need to know how to use professional design software to do this. That makes Canva a good fit for freelancers and small marketing teams that need to create lots of different marketing formats quickly while keeping the look and feel consistent. **Main advantage**: It lets you create a wide range of marketing content quickly without needing professional design software. ### Adobe Express Adobe Express gives you an easy-to-use editor along with generative AI features from Adobe Firefly. You can use it to create and edit images, add or remove objects and build templates for different marketing formats. This makes it particularly useful for teams that already use Adobe products or want more editing options without having to switch to professional standalone software for every task. **Main advantage**: It gives you a simple way to create and edit marketing content and access to Adobe’s wider ecosystem and Firefly’s generative AI tools. ### Synthesia Synthesia lets you turn text, documents or presentations into videos using scenes, voiceovers and AI avatars. You can then edit the videos and translate them into different languages. It is particularly useful for companies that regularly create explainer videos, product videos, training content or internal information in a similar format. For highly customised brand videos or more creative campaign work, a traditional video production process gives you more creative freedom. **Main advantage**: It lets you produce standardised videos at scale without having to film them in the usual way. ## Which tools support SEO and GEO? [AI SEO](https://www.ionos.co.uk/digitalguide/online-marketing/search-engine-marketing/ai-seo/) and [GEO](https://www.ionos.de/digitalguide/online-marketing/suchmaschinenmarketing/generative-engine-optimization/) tools help you improve visibility in different types of search. AI SEO tools support traditional [search engine optimisation](https://www.ionos.co.uk/digitalguide/online-marketing/search-engine-marketing/the-basics-of-search-engine-optimization/), while GEO tools focus on visibility in generative search systems. ### Semrush Semrush covers many of the standard tasks involved in SEO, including keyword research, competitor analysis and technical SEO. Its AI Visibility Toolkit also shows how your brand appears in AI-generated answers. You can see which prompts mention your brand and where competitors have more visibility. This makes Semrush particularly useful for companies and agencies that manage several websites or do a lot of SEO work and want to handle SEO and GEO in one data-driven platform. **Main advantage**: It gives you a broad set of data for SEO, competitor analysis and tracking visibility in AI search. ### Surfer Surfer focuses on improving individual pieces of content. Its Content Editor gives you data-based recommendations for new and existing pages. The AI Tracker also lets you monitor visibility and mentions in AI systems and use that information to see where your content could be improved. This makes Surfer particularly useful for editorial teams that want hands-on content optimisation rather than a broader marketing suite. **Main advantage**: It brings content creation, on-page optimisation and AI search monitoring into one workflow. ### Writesonic Writesonic combines AI content creation with SEO and GEO features. You can use it to create content and then analyse traffic and visibility from generative search systems. These insights can show you where the content could be improved. This makes Writesonic particularly useful for smaller marketing and content teams that want to create and optimise content in one workflow instead of using several specialised tools. **Main advantage**: It lets you create content and optimise it for both traditional and generative search in one place. ## Which AI tools are useful for social media? [AI tools for social media](https://www.ionos.co.uk/digitalguide/online-marketing/social-media/ai-social-media/) increasingly do more than just help create content. They can also help plan and publish posts, analyse performance and manage interactions with your audience. ### Buffer Buffer brings social media planning and publishing together in a simple interface. Its AI Assistant can come up with ideas, rewrite posts and adapt content for different platforms and tones. This makes Buffer particularly useful for freelancers and small teams that want a straightforward way to plan and publish content and do not need more complex approval or social listening features. **Main advantage**: It gives you a simple way to plan, reuse and adapt social media content. ### Metricool Metricool combines social media planning and publishing with analytics, competitor monitoring, inbox management and campaign analysis. Its AI assistant can also help you create content directly in the planner. This makes Metricool particularly useful for small and medium-sized businesses that manage several social media channels and want to handle planning and performance analysis in one place. Agencies can also use it to manage several brands and accounts. **Main advantage**: It lets you plan social media content and analyse performance across different channels in one place. ### Hootsuite Hootsuite is designed for more complex social media workflows involving several accounts and people. It combines publishing and social listening with AI support. Its AI assistant can use current social media data to suggest content ideas, identify trends and develop campaign concepts. This makes Hootsuite particularly useful for larger marketing teams that need monitoring, defined roles and structured workflows as well as content creation. **Main advantage**: It gives larger teams a broad set of tools for managing social media, including social listening and AI-powered trend analysis. ## Which AI marketing tools help with email marketing? [AI email marketing](https://www.ionos.co.uk/digitalguide/e-mail/e-mail-marketing/ai-email-marketing/) tools do more than help write emails. They can also help segment audiences, choose when to send out emails and automate customer journeys. ### Brevo Brevo combines newsletters and transactional emails with segmentation and marketing automation. Its AI features can help write subject lines and email copy. Depending on the features you use, it can also help optimise send times, create AI-based segments and support other data-driven tasks. This makes Brevo particularly useful for both smaller and growing businesses that want to add more automation and communication channels to their email marketing over time. **Main advantage**: It gives you a broad set of marketing features that are easy to get started with, with room to add more automation as your needs grow. ### Mailchimp Mailchimp combines campaign creation, audience management and automation with AI features. These can help you write copy, segment audiences, optimise send times and analyse campaign and customer data. This makes Mailchimp particularly useful for businesses that want to manage email marketing through an established audience and automation platform and connect it with a wide range of other tools. **Main advantage**: It gives you a broad ecosystem for managing audiences, campaigns and marketing automation. ### Klaviyo Klaviyo is built mainly for data-driven ecommerce marketing. It connects customer profiles with email, SMS and other touchpoints. Klaviyo’s AI features can help with audience segmentation, among other tasks, while its predictive analytics can estimate things like purchase probability or customer lifetime value when enough data is available. This makes Klaviyo particularly useful for growing online stores that want to use transaction and behavioural data to personalise their marketing. **Main advantage**: It connects ecommerce data with segmentation and personalised customer journeys. ## Which tools are useful for analytics? Analytics tools use AI in different ways. In some tools, AI is already part of the analysis itself, as with [AI data analysis](https://www.ionos.co.uk/digitalguide/online-marketing/web-analytics/ai-data-analysis/). Others mainly collect and organise data that can then be analysed further with AI. ### Google Analytics Google Analytics 4 tracks events on websites and in apps. It also uses machine learning for features such as modelled data and predictive metrics. These can include purchase probability, churn probability and predicted revenue, but they are only available when a property meets the required data and quality criteria. This makes GA4 particularly useful for businesses that already use Google Ads and other Google services extensively. However, it is not the same as a generative AI assistant for analysing data. **Main advantage**: It brings website and app analytics into the wider Google marketing ecosystem. ### Matomo Matomo is primarily a web analytics platform rather than a traditional AI marketing tool. You can use it as a cloud service or run it on infrastructure you control. Matomo also gives you extensive control over privacy settings, anonymisation and consent management. This makes it particularly useful for businesses that want more control over their data and analytics setup, and less suited to teams mainly looking for built-in generative AI features. **Main advantage**: It gives you more control over how your data is collected, how privacy is handled and how your analytics are run. ### Data Studio Data Studio (formerly Looker Studio) is mainly used to bring data from different sources together in reports and interactive dashboards. In Data Studio Pro, Gemini adds AI features to the platform. For example, you can use natural language to create calculated fields. This makes Data Studio particularly useful for teams that already collect marketing data from several sources and want to visualise it in one place. **Main advantage**: It lets you bring data from different marketing sources together and choose how to visualise it. ## Which tools can automate multiple marketing channels? Integrated [marketing automation](https://www.ionos.co.uk/digitalguide/online-marketing/online-sales/marketing-automation-first-steps-and-campaign-details/) platforms are useful when you want to move beyond managing data, content and campaign triggers in separate tools. AI marketing automation adds AI features to these workflows, for example, to create content, segment audiences, personalise campaigns and manage them across different channels. Keeping these tasks in one platform can also reduce the need to switch between tools and help create a more consistent customer journey. ### IONOS AI Acquisition Manager The [IONOS AI Acquisition Manager](https://www.ionos.co.uk/marketing/ai-acquisition-manager "IONOS AI Acquisition Manager") helps you plan, create and publish social media content. The AI uses information you provide to generate individual posts and campaign series. You can then plan and publish the content directly in the tool. This makes it particularly useful for freelancers and small businesses that want more guidance with their social media marketing without having to manage a complex set of tools. **Main advantage**: It guides you through the social media process from the initial campaign idea to publishing. ### HubSpot Marketing Hub HubSpot combines marketing features with a shared [CRM](https://www.ionos.co.uk/digitalguide/online-marketing/online-sales/what-is-crm/) database. Its Breeze AI features can help with content, finding information and automation. Depending on your plan, you can also use tools for social media, CTAs, reporting and campaigns. This makes HubSpot particularly useful for growing businesses that want marketing and sales to work more closely together and manage leads through one connected workflow. **Main advantage**: Marketing, CRM, automation and sales teams can all work from the same customer data. ### ActiveCampaign ActiveCampaign combines marketing automation with CRM tools, audience segmentation and personalisation. Its AI features can help segment audiences, create campaigns, score leads, optimise send times and coordinate activity across different channels. This makes ActiveCampaign particularly useful for growing businesses with more complex customer journeys that want to build multi-step automations based on customer behaviour and profile data. **Main advantage**: It lets you build flexible, multi-step automations for more complex customer journeys. ## How can companies choose the right tool? The best AI marketing tool for you depends on what you want to use it for, how much you want to spend and which systems you already use. These are the main things to check: - **Features**: Does the tool cover the tasks you need it to cover, e.g. content creation, SEO, social media or automation? - **Costs**: Look beyond the base price. You may also have to pay extra for credits, contacts, channels or user accounts. - **Integrations**: Check whether the tool connects with your CRM, CMS, ecommerce platform and analytics tools. Good integrations can reduce manual work. - **Data protection**: Check how the provider processes data, where it is stored, who can access it and what options you have for deleting it. - **Ease of use**: The tool should be easy to learn, especially if you have a small team. - **Scalability**: Make sure the tool can still meet your needs as you add more users, channels or automations. - **Output quality**: Test the tool using real tasks. Check how much editing the output needs, how well it matches your brand and how much time it actually saves. ## What legal issues should companies consider? Where the processing falls within their scope, the UK GDPR and the Data Protection Act 2018, as amended by the Data (Use and Access) Act 2025, apply. Check that you have a lawful basis for using the data, that you only use it for a clear purpose and that you only collect what you need. Where the provider acts as your processor, check the required data processing contract. You should also check international data transfers, access permissions, individuals’ rights, retention periods and deletion arrangements. Do not upload customer lists or confidential information until your organisation has assessed the legal and confidentiality requirements and approved that use. Additional transparency requirements may apply depending on how the AI tool is used, particularly where personal data or AI-assisted decisions are involved. Marketing claims must not be misleading, and objective claims capable of substantiation must be supported by documentary evidence held before publication. Copyright, trade mark and privacy rights also remain relevant, and AI-generated content should still be fact-checked before it is published. This is a markdown version of: [https://www.ionos.co.uk/digitalguide/online-marketing/online-sales/ai-marketing-tools/](https://www.ionos.co.uk/digitalguide/online-marketing/online-sales/ai-marketing-tools/) for AI/LLM consumption.