3D Secure

3D Secure: Mastercard and VISA are becoming more secure

 

These days, credit card fraud primarily takes place on the internet. Criminals use hacked information to take advantage of customers, retailers, and banks. In order to make internet purchases more secure, credit card companies like VISA and Mastercard have released a new version...

 

PSD2

PSD2: What does the Payment Services Directive mean for you?

 

When it comes to making payments on the internet, customers favour security and convenience over everything else. The payment process shouldn’t take long and must meet data protection requirements - after all, this is very sensitive data. Regarding PSD2, the EU is presenting a...

 

Best Video editing programs

The 7 best video editing programs of 2019: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2019 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

Captcha | codes and images for spam protection

Captcha: codes, images and puzzles for spam protection

For years, the captcha has been a necessary evil for securing interactive web applications (e.g. online forms) against spam. The fully-automatic public Turing test distinguishes between computers and humans. The test exposes which automatic queries are performed by spam robots, which then minimises the administrative effort needed for interactive websites. We present the most common types of...

Ads.txt

Ads.txt: what’s the function of the file?

Ads.txt is meant to help fight a scam in programmatic buying: the scam of domain spoofing. The underlying concept is as simple as it is efficient: publishers are given more control over who can trade their ad space, and control this via a simple text file. We explain what this file is all about, how you can easily create an ads.txt file yourself, and how you can make sure that it’s working as...

MOOCs

MOOC – the online education platform

MOOC opens the door to a new era of learning. Massive open online courses give everyone with internet access the opportunity to receive education at the highest level – online, without admission restrictions, and best of all, massive open online courses are free of charge. With the help of video clips, online forums, and quizzes, it is now possible to learn more about any topic via a MOOC. Anyone...

Outbound marketing

What kind of future does outbound marketing have in this era of the internet?

Is outbound marketing an obsolete method of marketing? The traditional method of drawing customers’ attention to a company’s products is becoming less and less important internet culture moves on. Instead, informative media offers are provided that potential customers discover on their own and hopefully share without being prompted to do so. However, marketers shouldn’t renounce classic...

Step-by-Step Banner Design

Banner design: how to design your own banners

Advertising banners are an elementary component of online marketing. Well-designed advertisements invite the viewer to take advantage of your offer. Therefore, well-made graphics can generate attention, clicks, and ultimately sales. However, many things can go wrong when it comes to banner design. We explain to you in a step-by-step guide what constitutes good banner advertising and which mistakes...

What is a podcast?

What is a podcast?

Podcasts have become one of the most popular forms of content. They are seen as being a convenient and multi-layered medium perfect for listening to on the go. It’s not only private individuals who use the format as an uncomplicated and effective platform for their ideas and content, for quite some time now podcasts have become a very powerful marketing tool. As well as answering the question of...

Webinar

Webinar: definition, basics, and possible uses

The internet and World Wide Web have brought humanity closer together – it has never been easier to share information, experiences, and memories than it is today. More and more often, the web also serves as a platform for further education. So-called webinars - i.e. online seminars – are replacing classic face-to-face lectures. Companies and teachers now communicate knowledge online instead of in...

snackable content

Snackable content – bite-sized web content

Snackable content has become an online marketing buzzword. The term refers to content on the web that can be taken in quickly and easily. Examples of snackable content include posts and tweets, pictures or memes, and short videos. Snackable content is designed to suit the average attention span of web surfers, and is usually sensationalist or emotional, designed to pique a reader’s interest...

Google Pay

What is Google Pay? Everything you need to know about Google’s online payment service

Google wants to revolutionise the way you pay, both online and offline. Google Pay enables quick and simple payments between people, and stores any number of bank accounts and credit cards at the same time. The mobile payment app could even make cash superfluous in the future – replaced by cashless payment via mobile phone. Here, we explain how the service works and how you can set it up.

Omnichannel marketing: definition and strategies

What is omnichannel marketing?

The definition of omnichannel marketing sounds simple: customers use multiple channels that enable them to seamlessly purchase a product or use a service. They are then supported by dialogue marketing and encouraged to make further purchases. Omnichannel is the new buzzword and many sales models such as 'click and collect' have long since become part of their customers’ everyday lives. But how...


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