User Generated Content

User Generated Content

Texts, images and videos are all online content, and this content is often used by brands and companies for marketing purposes when created by independent consumers. User generated content is an inexpensive and effective way to increase awareness and customer loyalty. In the following article you will learn all about consumer generated content and what advantages this content format has.

Excel not equal sign

Excel: The “not equal to” operator explained

Excel is the perfect tool for evaluating large sets of data in tables and precisely defining conditions. Excel’s logical operators are particularly useful in this connection. In this article, you’ll learn how the Excel “not equal to” sign works and how it can be used with functions like IF.

Confirmation bias in marketing

Confirmation bias: how errors in reasoning can be used in marketing

Do you want to convince potential customers to make a purchase? Ever heard about confirmation bias? It’s a reasoning error that nearly every person is liable to commit. And it can be used to your advantage in marketing to acquire customers. We explain what confirmation bias is all about and give examples of how marketers can use it to achieve their goals.

Mixed reality

What is mixed reality?

Mixed reality describes the mixing of the “real” and “virtual” worlds using electronic devices. Often used as a synonym for augmented reality, mixed reality clearly has a much broader scope. This article will discuss some successful examples of its use, what the theoretical concept behind mixed reality looks like, and what Microsoft’s role in all of this is.

Enabling macros in Excel

Enabling Excel macros: How to activate these practical scripts

For over three decades, Microsoft has offered Excel, an excellent solution for creating simple spreadsheets and calculating complex formulas and functions. In addition to its vast functionality, another benefit of Excel spreadsheets is that you can create and use macros to automate any process or task. We’ll show you how to enable macros in Excel.

Drop-down lists in Google Sheets

Google Sheets: how to add a drop-down list

Drop-down lists in Google Sheets provide useful formatting options for many users. Adding a drop-down list to a cell allows users to choose between lots of different options, or assign values to certain attributes. This step-by-step guide explains how to create drop-down lists in Google Sheets.

Setting the print area in Excel

Setting the print area in Excel

Excel spreadsheets can sometimes grow to epic proportions. However, you might not need the entire spreadsheet for a presentation. Rather than wasting tons of paper, you can set the print area in Excel. That way you can print out only the content that’s important to you right now. We’ll explain how to set and restore the print area in Excel.

Private browsing Safari

Private browsing Safari

Browsing the internet without leaving a trace – that’s the promise of incognito mode. In Safari, it goes by the name of “private browsing” and ensures that your browser history, cookies, and cache data aren’t saved locally. We’ll show you how to activate and deactivate private mode in Safari on various devices.


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