Create Alexa Skills

Program Alexa Skills easily by yourself

 

Alexa Skills extends the functionality of your Amazon Echo, Echo Dot, or any other smart speaker from the Echo series with additional abilities. You can activate extensions for the virtual voice assistant in the Alexa Skills Store for free. With the Alexa Skills Kit, Amazon also...

 

Zoom alternative

Zoom alternatives: a comparison of the main competitors

 

Alternatives to the popular video conferencing software Zoom are having their moment in the spotlight as a growing number of people are organising video calls daily. Free alternatives to Zoom include a wide range of features, especially since the market for video conferencing...

 

What is a QR code?

What is a QR code?

 

What do stamps, tickets, and posters have in common in the 21st century? More than you might think: Many companies now use QR codes on printed items for a variety of purposes. They can be used to quickly read data and execute commands. How does a QR code work? Which QR code...

 

Google Maps alternatives

Google Maps alternatives: What map services are there?

People all over the world use navigation apps on a daily basis to look for information and get to destinations safely. Google Maps, the map service by Mountain View’s infamous net giant is the undisputed market leader. It comes preinstalled on Android smartphones and is also used by countless PC users. Nevertheless, concerns about the privacy and objectivity of Google Maps are common. This article...

Conversational Marketing

What is Conversational Marketing?

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

Native advertising: the right context

Native Advertising

Unlike classic online ads, native ads are designed to be both context-sensitive and target-group oriented. Native advertising usually takes place in an editorial environment. The ads should fit into the natural content as well as possible. The aim is to create attention through a positive user experience and subsequently achieve brand awareness.

Marketing automation: first steps and campaign details

Marketing automation

Marketing automation refers to software platforms through which databases and campaign management aspects are connected with one another. This allows a form of campaign planning in which marketing measures are automatically deployed, measured and evaluated. We'll tell you how you can benefit from marketing automation.

Lead scoring: quality counts

Lead scoring

Not all leads are the same, something which each marketer will realise sooner or later. It’s not the mass of contacts that make a successful lead management campaign; it’s how they’re categorised. This is where lead scoring comes in. Lead scoring models, used to find out which contacts are the most promising, help to categorise and prioritise all leads so that you can invest your time and energy...

Lead routing: the sales department takes over

Lead routing

All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. After all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing,...

Lead nurturing: from contact to customer

Lead nurturing

Contact is established with the potential customer. What now? It would be a big mistake to hand this lead over to the sales department, because those interested are not ready for concrete offers so early on. This is where lead nurturing comes into play: maintaining contacts and further qualifying leads with precisely tailored content.

How does successful lead management work?

Lead management

Just as a good gardener provides optimal conditions for every growth phase of their plants, a good online marketer also cultivates their customer relationships, since just one contact with a potential customer is seldom enough to completely convince them about a product. In “lead management”, you accompany an interested party from first contact to a successful conclusion.

The Best Altcoins

Altcoin: What are the alternatives to Bitcoin?

Bitcoin’s success has spawned hundreds of cryptocurrencies now available on the market. Known as altcoins, they try to fix Bitcoin’s weaknesses or else have a completely different focus. In this article, we present the most popular and important alternatives to Bitcoin and explain their main differences: what are the advantages and disadvantages of each cryptocurrency?

B2C - Business-to-consumer

B2C: Business-to-consumer

“B2C“ stands for “Business-to-Consumer” and refers to business relationships between companies and consumers. For example, when customers place an order in an online shop, they enter into a business relationship with the respective company. The company enters into a communication relationship with their customers by sending an order confirmation, a newsletter, or recommendations for further...


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