How to set up a Zoom meeting

How to set up a Zoom meeting: creating your own Zoom meeting

 

Virtual meetings with the video conferencing tool Zoom are an excellent option when it comes to staying in touch with others despite working from home or separate company locations. Private conversations using your camera and microphone can also be quickly set up using the...

 

Click and Collect

What is Click & Collect and how do you get started with it?

 

Ordering food or goods online has become a habit for many. The advantages are obvious: products are rarely out of stock and delivered right to one’s doorstep, making this a very convenient way to shop. However, Click & Collect provides an alternative to traditional home delivery,...

 

E-procurement

E-procurement – a quick introduction

With e-procurement solutions, procurement processes can be handled more efficiently, which is important for business-to-business (B2B) purchasing. Modern software ensures that purchase procedures are partially, or even sometimes fully automated. Do you want to know if electronic procurement could support your business? Read on to find out if an e-procurement solution would suit your business.

B2B: business-to-business

B2B: business-to-business

B2B – short for business-to-business – is familiar to many sales and marketing professionals. But what exactly does the term mean, and how does a B2B company appeal to potential customers? The changes that digitalisation is bringing to business processes is presenting new challenges to companies, and the B2B industry is no exception. In this guide, you will learn how to respond appropriately to...

Multichannel marketing

Everything you need to know about multichannel marketing

Multichannel, crosschannel, omnichannel – there are many terms for the multi-track form of marketing, but they all mean the same thing to a limited extent. This is why the first concept can be described as the evolutionary precursor of the other two. The “multi” in “multichannel strategy” doesn’t include all channels like omnichannel marketing does. These are not necessarily linked, as is the case...

Ads.txt

Ads.txt: what’s the function of the file?

Ads.txt is meant to help fight a scam in programmatic buying: the scam of domain spoofing. The underlying concept is as simple as it is efficient: publishers are given more control over who can trade their ad space, and control this via a simple text file. We explain what this file is all about, how you can easily create an ads.txt file yourself, and how you can make sure that it’s working as...

Outbound marketing

What kind of future does outbound marketing have in this era of the internet?

Is outbound marketing an obsolete method of marketing? The traditional method of drawing customers’ attention to a company’s products is becoming less and less important internet culture moves on. Instead, informative media offers are provided that potential customers discover on their own and hopefully share without being prompted to do so. However, marketers shouldn’t renounce classic...

Step-by-Step Banner Design

Banner design: how to design your own banners

Advertising banners are an elementary component of online marketing. Well-designed advertisements invite the viewer to take advantage of your offer. Therefore, well-made graphics can generate attention, clicks, and ultimately sales. However, many things can go wrong when it comes to banner design. We explain to you in a step-by-step guide what constitutes good banner advertising and which mistakes...

Google Pay

What is Google Pay? Everything you need to know about Google’s online payment service

Google wants to revolutionise the way you pay, both online and offline. Google Pay enables quick and simple payments between people, and stores any number of bank accounts and credit cards at the same time. The mobile payment app could even make cash superfluous in the future – replaced by cashless payment via mobile phone. Here, we explain how the service works and how you can set it up.

Omnichannel marketing: definition and strategies

What is omnichannel marketing?

The definition of omnichannel marketing sounds simple: customers use multiple channels that enable them to seamlessly purchase a product or use a service. They are then supported by dialogue marketing and encouraged to make further purchases. Omnichannel is the new buzzword and many sales models such as 'click and collect' have long since become part of their customers’ everyday lives. But how...

Marketing Mix - An Overview of 4P Marketing

A marketing mix: the right strategies for success

To best position your products on the market, you need a good marketing strategy. The term ‘marketing mix’ includes all actions taken to market your product. This article will explain this term in detail and introduce available marketing instruments.

An Overview of the Best iTunes Alternatives

Which media players are the best iTunes alternatives?

If you want to listen to music from your computer, or organise your digital music collection, iTunes is the most popular choice of tool. However, even iTunes has its weaknesses, and that is why we are providing a list of good alternatives. These media players specialise in different features and address different user groups. So, what are the good iTunes alternatives and what distinguishes them?...


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