Many businesses see banner advertising as one of the least appealing and innovative forms of online advertising, but display advertising has continued to develop in recent years. Thanks to real-time advertising and real-time bidding, a new audience can be reached, which advertisers should take advantage of. All it takes is a few milliseconds for lots of components to come together and display...
To reach potential customers, any time or place: that’s the vision of all the advertisers who want to get on board with the mobile generation. These days, most of us have our smartphones on us all the time, and savvy marketers can take advantage of this fact to zero in on their target audience and increase the success rate of their adverts. But for every advantage mobile advertising presents,...
If you run an online shop, you’ll want users to not only browse your pages but to buy your products too. Getting a visitor to convert is your main focus. Quality content and strong references for your data security can strengthen users’ trust in your products. Trust seals can therefore help to clear any doubts users may have about the legitimacy of your store.
Acquiring new customers is an important matter for every online shop owner, but it can be time-consuming and expensive. So it makes sense to try to keep existing customers long term and encourage them to continue buying from your site. How can you make use of resources to help extend the customer lifecycle?
Try as you might, there’s no getting away from mobile commerce. This platform has experienced continuous growth in the past few years, establishing itself as a vital area of online commerce. These days, traders can generate as much as one third of their revenue through purchases made on smartphones and tablets. Finding success in mobile e-commerce relies on two main things: creating a thoroughly...
These days, online advertising is a bidding war, played out in real time. In just a few seconds, complex algorithms decide which banner or advertising medium is to be displayed to your target audience. This being said, everybody wants to show their ads where customers will see them, making ad impressions highly sought-after commodities. They are thus subjected to a competitive bidding process. The...
The payment methods offered by an online shop say a lot about its legitimacy, and can be decisive for many internet shoppers. Alongside debit card, credit card, and bank transfer payments, e-commerce has seen the rise of another online payment method in recent years: PayPal. But what is PayPal? Why is it so popular? And how does PayPal work exactly? We’ll take you through the basics for setting up...
Online or offline advertising: which marketing method should you choose for your business? The answer is both; traditional marketing and online marketing go hand in hand. While print and TV campaigns can get your brand noticed in the public eye, SEO and SEA measures aim to personalise online advertisements to specific user groups. Both types of marketing have their advantages and disadvantages, so...
Just a few years ago, the prospect of paying for goods and services online was unimaginable. But in many industries today internet shopping has overtaken high street retail. As a result, online payment services like PayPal have become very popular, with many customers considering them a decisive factor when shopping online. So how do these payment gateways actually function? We’ll explain this...
The advertisements you see online aren’t just chosen at random. Many extensive processes and procedures have gone into even the simplest of banner advertisements. The user doesn’t notice any of this thanks to real-time advertising, which takes a few milliseconds to decide which company can have their advertisement on the website. Ad exchanges are the central contact for advertisers and website...
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