How to set up a Zoom meeting

How to set up a Zoom meeting: creating your own Zoom meeting

 

Virtual meetings with the video conferencing tool Zoom are an excellent option when it comes to staying in touch with others despite working from home or separate company locations. Private conversations using your camera and microphone can also be quickly set up using the...

 

Click and Collect

What is Click & Collect and how do you get started with it?

 

Ordering food or goods online has become a habit for many. The advantages are obvious: products are rarely out of stock and delivered right to one’s doorstep, making this a very convenient way to shop. However, Click & Collect provides an alternative to traditional home delivery,...

 

What are advertorials?

Advertorials – The king of native advertising

Native advertising is the new buzzword in marketing. But not everyone correctly understands how advertorials and other native advertising work. Advertorials should not be confused with full-on adverts: As an advertiser, you have to stick to certain rules. An advertorial should not only fit in with its editorial environment, but also needs to lay all its cards on the table – i.e. : labelling...

Personal branding: make yourself a brand

Personal branding: how to market yourself online

The principle of self-marketing is best known as a tool used by celebrities. But while almost all of us post regular photos and updates on social networks, only some are using these tools to create an image for themselves as a means of helping their career. This process is known as personal branding. But how do you set about building a brand for yourself? Our introduction to personal branding will...

Online surveys: getting feedback the easy way

Getting customer feedback with online surveys

Surveys present a common method for regularly inspecting the satisfaction of your customers, receiving feedback, or obtaining general input and opinions to different topics. Online surveys are becoming more and more popular and can be flexibly implemented. But what should you look out for when you create an online survey?

How does real-time advertising work?

Real-time advertising: the main participants

Many businesses see banner advertising as one of the least appealing and innovative forms of online advertising, but display advertising has continued to develop in recent years. Thanks to real-time advertising and real-time bidding, a new audience can be reached, which advertisers should take advantage of. All it takes is a few milliseconds for lots of components to come together and display...

What is mobile advertising?

Marketing to go: mobile advertising

To reach potential customers, any time or place: that’s the vision of all the advertisers who want to get on board with the mobile generation. These days, most of us have our smartphones on us all the time, and savvy marketers can take advantage of this fact to zero in on their target audience and increase the success rate of their adverts. But for every advantage mobile advertising presents,...

Use trust seals for a successful web store

Gain your customers’ trust with a trust seal

If you run an online shop, you’ll want users to not only browse your pages but to buy your products too. Getting a visitor to convert is your main focus. Quality content and strong references for your data security can strengthen users’ trust in your products. Trust seals can therefore help to clear any doubts users may have about the legitimacy of your store.

CRM and its importance in e-commerce

Good customer service ensures long term success

Acquiring new customers is an important matter for every online shop owner, but it can be time-consuming and expensive. So it makes sense to try to keep existing customers long term and encourage them to continue buying from your site. How can you make use of resources to help extend the customer lifecycle?

Sales opportunities in mobile commerce

Mobile commerce: a mall in the palm of your hand

Try as you might, there’s no getting away from mobile commerce. This platform has experienced continuous growth in the past few years, establishing itself as a vital area of online commerce. These days, traders can generate as much as one third of their revenue through purchases made on smartphones and tablets. Finding success in mobile e-commerce relies on two main things: creating a thoroughly...

How do demand-side platforms work?

Online marketing basics: demand-side platform

These days, online advertising is a bidding war, played out in real time. In just a few seconds, complex algorithms decide which banner or advertising medium is to be displayed to your target audience. This being said, everybody wants to show their ads where customers will see them, making ad impressions highly sought-after commodities. They are thus subjected to a competitive bidding process. The...

Creating a PayPal account

PayPal accounts – the advantages of the digital payment service

The payment methods offered by an online shop say a lot about its legitimacy, and can be decisive for many internet shoppers. Alongside debit card, credit card, and bank transfer payments, e-commerce has seen the rise of another online payment method in recent years: PayPal. But what is PayPal? Why is it so popular? And how does PayPal work exactly? We’ll take you through the basics for setting up...


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