E-commerce in the UK: flourish online

How e-commerce conquered England

With online shopping becoming ever more popular and convenient, more and more industries are flourishing in the world of e-commerce. This is partly due to the fact that it’s easier than ever before to build and run a professional web store. But what are most important things to remember when getting into e-commerce? And how can you be successful with little or no experience?

Click fraud: how to out fraudulent clicks

How to protect yourself from click fraud

Every year, click fraud costs the advertising industry billions. An increasing amount of advertising operators have to deal with the fact that their ads often don’t reach their intended targets due to artificially generated clicks through the likes of link farms or bot nets that seek to deplete advertising budgets. We take a closer look at the topic of click fraud and show you some counter...

How programmatic buying works

What is programmatic buying?

Online marketing is becoming faster, more precise, and more efficient; this development is especially visible in traditional online advertising mediums, like banners and ads. By enlisting the help of programmatic buying (PB), marketers are able to harness the power of algorithms and mathematics for their campaigns. This allows advertising inventory to be automatically purchased and displayed to...

Growth hacking: creative growth strategies

Growth hacking: how to grow your company with smart and affordable ideas

In order to get new products or services onto the market, it’s more important than ever before to carve out new, more creative paths to achieve this goal. While search engine optimisation and social media marketing have since established themselves as indispensable components of any marketing mix, growth hacking is, for the most part, still in its infancy. This latter term refers to the principle...

What are advertorials?

Advertorials – The king of native advertising

Native advertising is the new buzzword in marketing. But not everyone correctly understands how advertorials and other native advertising work. Advertorials should not be confused with full-on adverts: As an advertiser, you have to stick to certain rules. An advertorial should not only fit in with its editorial environment, but also needs to lay all its cards on the table – i.e. : labelling...

Personal branding: make yourself a brand

Personal branding: how to market yourself online

The principle of self-marketing is best known as a tool used by celebrities. But while almost all of us post regular photos and updates on social networks, only some are using these tools to create an image for themselves as a means of helping their career. This process is known as personal branding. But how do you set about building a brand for yourself? Our introduction to personal branding will...

Online surveys: getting feedback the easy way

Getting customer feedback with online surveys

Surveys present a common method for regularly inspecting the satisfaction of your customers, receiving feedback, or obtaining general input and opinions to different topics. Online surveys are becoming more and more popular and can be flexibly implemented. But what should you look out for when you create an online survey?

How does real-time advertising work?

Real-time advertising: the main participants

Many businesses see banner advertising as one of the least appealing and innovative forms of online advertising, but display advertising has continued to develop in recent years. Thanks to real-time advertising and real-time bidding, a new audience can be reached, which advertisers should take advantage of. All it takes is a few milliseconds for lots of components to come together and display...

What is mobile advertising?

Marketing to go: mobile advertising

To reach potential customers, any time or place: that’s the vision of all the advertisers who want to get on board with the mobile generation. These days, most of us have our smartphones on us all the time, and savvy marketers can take advantage of this fact to zero in on their target audience and increase the success rate of their adverts. But for every advantage mobile advertising presents,...

CRM and its importance in e-commerce

Good customer service ensures long term success

Acquiring new customers is an important matter for every online shop owner, but it can be time-consuming and expensive. So it makes sense to try to keep existing customers long term and encourage them to continue buying from your site. How can you make use of resources to help extend the customer lifecycle?


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