3D Secure

3D Secure: Mastercard and VISA are becoming more secure

 

These days, credit card fraud primarily takes place on the internet. Criminals use hacked information to take advantage of customers, retailers, and banks. In order to make internet purchases more secure, credit card companies like VISA and Mastercard have released a new version...

 

PSD2

PSD2: What does the Payment Services Directive mean for you?

 

When it comes to making payments on the internet, customers favour security and convenience over everything else. The payment process shouldn’t take long and must meet data protection requirements - after all, this is very sensitive data. Regarding PSD2, the EU is presenting a...

 

Best Video editing programs

The 7 best video editing programs of 2019: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2019 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

Optimize your online store with a stock control system

Inventory control in online trading

When the orders start stacking up, that’s when you know your efforts have paid off and your online store project is finally getting off the ground. However, attempting to keep up with the demand whilst carrying out transactions and shipment manually could ultimately prove disastrous for your company. Avoid the logistical nightmare by implementing a well-planned, solid structure for your purchases...

Lead routing: the sales department takes over

Lead routing

All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. After all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing,...

Lead nurturing: from contact to customer

Lead nurturing

Contact is established with the potential customer. What now? It would be a big mistake to hand this lead over to the sales department, because those interested are not ready for concrete offers so early on. This is where lead nurturing comes into play: maintaining contacts and further qualifying leads with precisely tailored content.

How does successful lead management work?

Lead management

Just as a good gardener provides optimal conditions for every growth phase of their plants, a good online marketer also cultivates their customer relationships, since just one contact with a potential customer is seldom enough to completely convince them about a product. In “lead management”, you accompany an interested party from first contact to a successful conclusion.

The Best Altcoins

Altcoin: What are the alternatives to Bitcoin?

Bitcoin’s success has spawned hundreds of cryptocurrencies now available on the market. Known as altcoins, they try to fix Bitcoin’s weaknesses or else have a completely different focus. In this article, we present the most popular and important alternatives to Bitcoin and explain their main differences: what are the advantages and disadvantages of each cryptocurrency?

B2C - Business-to-consumer

B2C: Business-to-consumer

“B2C“ stands for “Business-to-Consumer” and refers to business relationships between companies and consumers. For example, when customers place an order in an online shop, they enter into a business relationship with the respective company. The company enters into a communication relationship with their customers by sending an order confirmation, a newsletter, or recommendations for further...

E-book formats: everything you need to know about e-books

E-book formats: everything you need to know about e-books – part 3

Are you looking to publish an e-book and are searching for the right file format to suit your needs? In the third part of our series on e-books, we’ll be taking a closer look at the most popular e-book formats on the market today, comparing their advantages and disadvantages and helping you to decide which format is the right one for you.

How to create an e-book

Everything you need to know about e-books – part 1: creating an e-book

The interest in e-books has largely increased in previous years, and modern reading devices with energy-saving ‘e-ink’ display technology have now made the once niche product a mainstream contender. In our multi-part series, we give you tips on creating your own e-book. Welcome to part one: things to consider regarding planning, structure, and publishing.

Create Alexa Skills

Program Alexa Skills easily by yourself

Alexa Skills extends the functionality of your Amazon Echo, Echo Dot, or any other smart speaker from the Echo series with additional abilities. You can activate extensions for the virtual voice assistant in the Alexa Skills Store for free. With the Alexa Skills Kit, Amazon also offers a development environment with which you can create your own Alexa Skills with little effort. We’ll show you how....

Dialogue marketing | Interactive relationships with customers

What is Dialogue Marketing?

Dialogue marketing is about opening a conversation with consumers. Unlike mass marketing techniques, dialogue campaigns are adapted to cater to the interests and needs of individual customers. In order to build and retain positive customer relationships, companies are now using a range of communications channels to generate consumer reactions. These include traditional direct marketing techniques,...


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