Best Video editing programs

The 7 best video editing programs of 2020: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2020 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

Creating an Excel drop-down list

Creating an Excel drop-down list

If you regularly use spreadsheet programs to process large datasets, you will welcome anything that helps. This is where drop-down lists in Excel come in. These allow you to conveniently add content with just one click so you don’t have to type the same thing again and again. We show you how to insert a drop-down in Excel.

How to calculate time in Excel

How to calculate time in Excel quickly and easily

You can use the SUM function to quickly add up several values. But if you want to calculate hours in Excel, you first have to adjust the format of the cells. The format has to be correct, otherwise you’ll encounter problems when you add up more than 24 hours. In that case, your total could be missing an entire day. We’ll teach you how to add hours in Excel and avoid common mistakes.

OTT

OTT Means the Next Step Forward in Television

The emergence of over-the-top content (OTT) has long-term implications for the future of television. As a direct alternative to the likewise internet-based IPTV, OTT is independent of internet providers. OTT doesn’t require its own infrastructure and enables users to freely choose when they use which digital content. Video on-demand, live streaming and Internet cable television with OTT content...

Word Hyphenation

Activate and adjust hyphenation in Word

Hyphenation in Word is a handy tool often used to create a more legible document. This feature avoids excessive line breaks and large spaces that sometimes occur in Word documents. We’ll show you how to activate and customise automatic hyphenation in Word.

Overview of video conferencing software

Video conferences: 7 software solutions

Is good communication with colleagues and clients possible when you’re unable to meet at location? Thanks to video conferencing software, meetings, conferences, one-to-one conversations, and webinars can be held no matter the distance. But which solutions are the right ones for you? Find out which software suits your needs best.

Dynamic pricing

Dynamic pricing: what is it exactly?

Dynamic pricing allows prices for products and services to be quickly adjusted at any time, and enables providers to flexibly respond to factors like supply and demand – and to actively influence them in order to increase revenue. Major online retailers like Amazon also use dynamic pricing, sometimes altering their prices several times a day. What is dynamic pricing exactly and is it possible to...

eBay alternatives

eBay alternatives 2020 for bargain hunters

Almost everyone knows the online auction marketplace eBay. High commissions and negative experiences have led some users to try out alternatives. There are sustainable online marketplaces with fair business models and platforms where you can buy and sell safely. We present the best eBay alternatives and make the comparison: Which can hold its own?

Empathy Map

Empathy Map: The Quick Way to Understanding Customers

How do companies get a clear idea of the needs of their target group? The empathy map is a simple way to get a good impression of the real problems of potential and existing customers, provided that you use a method that has a degree of sensitivity. In this article, we define the empathy map using concrete examples.

What is neuromarketing?

Neuromarketing – the way into the consumer’s brain?

‘I think therefore I am’ – René Descartes’ iconic saying, it seems, may only be half true. If you choose to believe neuroscientists like António Damásio and Joseph E. LeDoux, then cognitive and emotional processes play a part in every rational decision. Even clicking the purchase button in an online shop is a decision that has been unconsciously influenced by emotional information. Or at least...

Social commerce

Social commerce – using social media to increase sales

Social commerce connects online shops with social media networks to improve sales. It allows small and medium-sized businesses to expand their customer base and boost revenue. To capitalise on the huge potential of social commerce, retailers need to understand how to use it effectively and develop a long-term strategy.


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