Alexa Skills extends the functionality of your Amazon Echo, Echo Dot, or any other smart speaker from the Echo series with additional abilities. You can activate extensions for the virtual voice assistant in the Alexa Skills Store for free. With the Alexa Skills Kit, Amazon also...
Alternatives to the popular video conferencing software Zoom are having their moment in the spotlight as a growing number of people are organising video calls daily. Free alternatives to Zoom include a wide range of features, especially since the market for video conferencing...
What do stamps, tickets, and posters have in common in the 21st century? More than you might think: Many companies now use QR codes on printed items for a variety of purposes. They can be used to quickly read data and execute commands. How does a QR code work? Which QR code...
Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2020 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...
Almost everyone knows the online auction marketplace eBay. High commissions and negative experiences have led some users to try out alternatives. There are sustainable online marketplaces with fair business models and platforms where you can buy and sell safely. We present the best eBay alternatives and make the comparison: Which can hold its own?
How do companies get a clear idea of the needs of their target group? The empathy map is a simple way to get a good impression of the real problems of potential and existing customers, provided that you use a method that has a degree of sensitivity. In this article, we define the empathy map using concrete examples.
‘I think therefore I am’ – René Descartes’ iconic saying, it seems, may only be half true. If you choose to believe neuroscientists like António Damásio and Joseph E. LeDoux, then cognitive and emotional processes play a part in every rational decision. Even clicking the purchase button in an online shop is a decision that has been unconsciously influenced by emotional information. Or at least...
Social commerce connects online shops with social media networks to improve sales. It allows small and medium-sized businesses to expand their customer base and boost revenue. To capitalise on the huge potential of social commerce, retailers need to understand how to use it effectively and develop a long-term strategy.
Mobile payment is on the advance worldwide. The leading providers of mobile payment alternatives have also gained a foothold in the United Kingdom, with London being the biggest adopter of mobile payments. We give you an overview of the most frequently used mobile payment apps in the UK, their functionality, and security features.
Artificial intelligence is one of the most fascinating fields of research in the world today. It will undoubtedly alter our future like no other technology ever has before — this is one thing that all AI researchers agree on. The technology is already present in so many areas of our life. We discuss some of the secrets that surround artificial intelligence, the prospects, and risks involved in...
Plex is one of the most popular applications for organising your own multimedia collection on PCs, smartphones, and other devices, but there are a number of good alternatives that don’t have to hide behind the mainstream media centres when it comes to functionality and streaming quality. This article explains exactly what characterises software that manages and plays back audio, video, and image...
Without a doubt, Microsoft Word is one of the most popular computer programmes in the world. Practically everyone who’s written a text on a computer has used Word to do so, and the majority of companies work with the programme. Despite the high number of users, the programme doesn’t come cheap. The price can prove a hurdle, especially for private users – so many look for alternative solutions....
E-commerce has been booming for years now, and nowadays, even everyday items like groceries are ordered online. A threat to brick-and-mortar locations? Not necessarily: the ROPO effect shows that local retailers also have the possibility to take advantage of the marketing power of the internet. This is due to the fact that many customers do their research online and the make their final purchase...
Choosing the right e-commerce platform for your online shop can be a complicated task: the sheer quantity of options alone make finding the perfect solution sometimes seem like an insurmountable task. First and foremost, the business situation and personal preferences are the main factors that determine which e-commerce platforms are right for you. We’ve laid out which options are available and...
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