These days, credit card fraud primarily takes place on the internet. Criminals use hacked information to take advantage of customers, retailers, and banks. In order to make internet purchases more secure, credit card companies like VISA and Mastercard have released a new version...
When it comes to making payments on the internet, customers favour security and convenience over everything else. The payment process shouldn’t take long and must meet data protection requirements - after all, this is very sensitive data. Regarding PSD2, the EU is presenting a...
Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2019 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...
So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...
The interest in e-books has largely increased in previous years, and modern reading devices with energy-saving ‘e-ink’ display technology have now made the once niche product a mainstream contender. In our multi-part series, we give you tips on creating your own e-book. Welcome to part one: things to consider regarding planning, structure, and publishing.
Alexa Skills extends the functionality of your Amazon Echo, Echo Dot, or any other smart speaker from the Echo series with additional abilities. You can activate extensions for the virtual voice assistant in the Alexa Skills Store for free. With the Alexa Skills Kit, Amazon also offers a development environment with which you can create your own Alexa Skills with little effort. We’ll show you how....
Dialogue marketing is about opening a conversation with consumers. Unlike mass marketing techniques, dialogue campaigns are adapted to cater to the interests and needs of individual customers. In order to build and retain positive customer relationships, companies are now using a range of communications channels to generate consumer reactions. These include traditional direct marketing techniques,...
Advertising on social networks like Facebook, Twitter, and YouTube, or on search engines like Google, is a crucial way for large companies to make themselves found online. Smaller companies and online stores, on the other hand, must depend on cheap but efficient alternatives. One possible solution is so-called inbound marketing, which focuses on the individual user and aims to make them a...
How do you write a white paper? And what actually is white paper marketing? The term white paper can often create confusion as it is not clearly defined. This article gives you an overview of what types of white paper documents there are, as well as useful tips on how to create a white paper.
Dynamic pricing allows prices for products and services to be quickly adjusted at any time, and enables providers to flexibly respond to factors like supply and demand – and to actively influence them in order to increase revenue. Major online retailers like Amazon also use dynamic pricing, sometimes altering their prices several times a day. What is dynamic pricing exactly and is it possible to...
Bitcoin is not the only cryptocurrency on the internet, nor is it the most useful one. The altcoin Monero (also known as XMR) offers users a high degree of anonymity which has always been an issue with the leading providers of cryptocurrencies such as Bitcoin, Ethereum and Ripple. With these providers, every transaction can be traced back but not with XMR. How does Monero ensure this high level of...
E-commerce has been booming for years now, and nowadays, even everyday items like groceries are ordered online. A threat to brick-and-mortar locations? Not necessarily: the ROPO effect shows that local retailers also have the possibility to take advantage of the marketing power of the internet. This is due to the fact that many customers do their research online and the make their final purchase...
As a copywriter, you are both a writer and a seller. Copywriters provide the content for marketing activities of all kinds – with the aim of prompting a reaction from the reader. If they inquire about a product or service, subscribe to a newsletter or, at best, make a purchase, the copywriter has achieved their goal. If your company markets products or services, copywriting is also relevant for...
Whether Uber, Airbnb, or Netflix – users are quite enthusiastic about the affordable and easy-to-use platforms and are using them in increasing numbers. Established industries, on the other hand, are becoming increasingly nervous as customers migrate. At the centre of the debate is the term "sharing economy". What is behind this term and what are the advantages and disadvantages of the sharing...
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