When it comes to making payments on the internet, customers favour security and convenience over everything else. The payment process shouldn’t take long and must meet data protection requirements - after all, this is very sensitive data. Regarding PSD2, the EU is presenting a...
Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2019 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...
Contact is established with the potential customer. What now? It would be a big mistake to hand this lead over to the sales department, because those interested are not ready for concrete offers so early on. This is where lead nurturing comes into play: maintaining contacts and further qualifying leads with precisely tailored content.
Just as a good gardener provides optimal conditions for every growth phase of their plants, a good online marketer also cultivates their customer relationships, since just one contact with a potential customer is seldom enough to completely convince them about a product. In “lead management”, you accompany an interested party from first contact to a successful conclusion.
Bitcoin’s success has spawned hundreds of cryptocurrencies now available on the market. Known as altcoins, they try to fix Bitcoin’s weaknesses or else have a completely different focus. In this article, we present the most popular and important alternatives to Bitcoin and explain their main differences: what are the advantages and disadvantages of each cryptocurrency?
“B2C“ stands for “Business-to-Consumer” and refers to business relationships between companies and consumers. For example, when customers place an order in an online shop, they enter into a business relationship with the respective company. The company enters into a communication relationship with their customers by sending an order confirmation, a newsletter, or recommendations for further...
Are you looking to publish an e-book and are searching for the right file format to suit your needs? In the third part of our series on e-books, we’ll be taking a closer look at the most popular e-book formats on the market today, comparing their advantages and disadvantages and helping you to decide which format is the right one for you.
The interest in e-books has largely increased in previous years, and modern reading devices with energy-saving ‘e-ink’ display technology have now made the once niche product a mainstream contender. In our multi-part series, we give you tips on creating your own e-book. Welcome to part one: things to consider regarding planning, structure, and publishing.
Alexa Skills extends the functionality of your Amazon Echo, Echo Dot, or any other smart speaker from the Echo series with additional abilities. You can activate extensions for the virtual voice assistant in the Alexa Skills Store for free. With the Alexa Skills Kit, Amazon also offers a development environment with which you can create your own Alexa Skills with little effort. We’ll show you how....
Dialogue marketing is about opening a conversation with consumers. Unlike mass marketing techniques, dialogue campaigns are adapted to cater to the interests and needs of individual customers. In order to build and retain positive customer relationships, companies are now using a range of communications channels to generate consumer reactions. These include traditional direct marketing techniques,...
Advertising on social networks like Facebook, Twitter, and YouTube, or on search engines like Google, is a crucial way for large companies to make themselves found online. Smaller companies and online stores, on the other hand, must depend on cheap but efficient alternatives. One possible solution is so-called inbound marketing, which focuses on the individual user and aims to make them a...
How do you write a white paper? And what actually is white paper marketing? The term white paper can often create confusion as it is not clearly defined. This article gives you an overview of what types of white paper documents there are, as well as useful tips on how to create a white paper.
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