Emotional marketing

Emotional marketing: definition and examples

Emotional marketing uses emotions in marketing to influence customers’ buying behaviour. With an emotional marketing campaign, you don’t just convince brand customers using rationality, but create trust and promote a strong customer-brand relationship. Find out more about using an emotional marketing strategy with our examples.

Gantt chart with Google Sheets

How to create a Gantt chart in Google Sheets

Gantt charts are essential visualisation tools in project management. Where events need to be planned or projects have to be organised, these practical charts are often used to visualise tasks and durations. If you’re working with Google’s Google Workspace, you can easily create Gantt charts in Google Docs and share them with colleagues and clients.

Translate automatically with Google Sheets

Translate in Google Sheets: the formula for translating tables

The Google Sheets Translate formula is a simple tool to automatically translate words and entire sentences within Google tables. The formula uses the tried-and-tested Google translator. So the range of languages available is rather extensive. For word documents, Google provides a similar function within Google Docs.

PowerPoint Slide Master

The PowerPoint Slide Master in detail

The PowerPoint “Slide Master” view allows you to create what is known as a master slide. This master slide then acts as a template for all the other slides in the presentation. The advantage of this is that all of the items in the template are automatically transferred to all of the other slides, so you don’t need to copy images, logos, designs or font formats onto each slide one by one.

Gantt chart in Excel

Gantt chart in Excel – it’s this easy!

A Gantt chart is a useful tool in project management. Using this graphic, teams are able to quickly gain an overview of the timing of tasks. To be able to create this kind of chart, however, you don’t necessarily need any kind of specialist software. You can also create a Gantt chart in Excel without any difficulties. We’ll explain step-by-step how it works.

Excel automatic numbering

Automatically number rows in Excel

When working with big datasets, it’s easy to lose sight of the bigger picture. If you want to add row numbering in Excel, there’s no convenient button to do so. Find out how you can easily integrate continuous numbering in Excel and adjust it to your needs.

Excel flowchart

Creating a flowchart in Excel is quick and easy

Flowcharts in Excel allow you to visualise complex processes with simple icons and arrows. Whether you’re working on a complex computer program (and want to understand the algorithm) or you’re trying to improve your team’s workflow, Excel gives you everything you need to create visually appealing flowcharts.

PowerPoint outline view

PowerPoint Outline View: how to structure your presentations

Microsoft PowerPoint is one of the most popular programs out there for creating presentations. The software offers plenty of useful functions, many of which remain unused. One of these is PowerPoint’s Outline View, which lets users review and optimise the structure of their presentations. In our step-by-step guide, we’ll explain how the outline pane in PowerPoint works.

Creating a graph in Excel

How to create graphs in Excel

Long sequences of numbers can be off-putting and rarely provide quick overviews. But by creating a graph in Excel, you can ensure that everyone will immediately understand the relationships and trends you’re presenting. The Microsoft Excel spreadsheet application allows you to create many different types of charts and customise them exactly to your needs.

PowerPoint portrait view

PowerPoint: Set portrait orientation – how it works

The standard orientation for PowerPoint slides is horizontal, as this format provides the best foundation for most presentations to portray information. There is also content, however, for which a portrait orientation would be the better choice. Find out in this article what you have to do to change your presentation or individual PowerPoint slides to portrait view.


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