Co-branding

Co-branding – brand cooperation with added value

Co-branding is a strategy in which two or more brands collaborate with one another to create synergies, expand their respective target groups, and strengthen their reach and brand image. Customers are also expected to transfer the positive attributes of the partner brand across to the other brand. Here we’ll show how this works in practice and where the risks lie.

Excel: MATCH Function

Excel: The MATCH Function Explained

To work with large data sets, long tables, and large arrays, Excel offers several features. These facilitate navigation through the mass of values and data. For instance, to quickly find the right cell, you can use MATCH in Excel. The function searches for a value and then specifies the position of the cell. How does it work?

Doomscrolling

Doomscrolling: in the grip of bad news

Every click reveals a piece of bad news. At least that’s what it feels like ever since coronavirus emerged (if not long before). But are things really as bad as our social media news feeds like us to believe? It’s easy to fall victim of doomscrolling. Find out what’s behind it and how you can protect yourself from it.

Secure browser comparison

Secure browsers – Chrome, Firefox, Edge and others compared

Not every browser is necessarily a safe browser. Even among the biggest providers, there are significant differences when it comes to security and data privacy. In this comparison of Chrome, Firefox, Edge and others, we discuss the security gaps of top browsers, highlight their pros and cons, and discuss which browsers are the most secure.

Convert ODT to PDF

Convert ODT to PDF: step-by-step instructions

Using the free OpenOffice or LibreOffice Writer you can create, edit, and save documents in the ODT format. However, before sharing it with other users, it is recommended to convert your ODT file to a PDF file. PDFs are compatible with all devices and operating systems. In addition, you can avoid unwanted edits and the creation of multiple versions. We explain three simple ways to convert .odt to...

Traditional marketing vs. online marketing

The right marketing mix: online vs. offline

Online or offline advertising: which marketing method should you choose for your business? The answer is both; traditional marketing and online marketing go hand in hand. While print and TV campaigns can get your brand noticed in the public eye, SEO and SEA measures aim to personalise online advertisements to specific user groups. Both types of marketing have their advantages and disadvantages, so...

Dark data

Dark data

You may have heard of dark data – data that exists in secret. Nowadays, organisations collect and store more data than ever before. But only a small portion of that data is actually analysed – the tip of the iceberg. The remainder is referred to as dark data. Our article explains how such data is created.

What is a software house?

What is a software house?

A complete IT infrastructure costs time and money and requires competent expert knowledge. In order to save costs and benefit from the experience of real IT specialists, many companies use the services of a software house. A software house is an IT service provider that offers complete IT solutions tailored to companies in addition to software and hardware. We explain how a software house works.

What is ITIL v4?

ITIL v4: a portrait of the fourth edition of the IT service framework

The ITIL framework provides those involved in IT service management with important input for the most efficient and customer-orientated process design possible. ITIL v4 is the fourth edition of the guide, which was developed in the 1980s on behalf of the British government. What processes does ITIL v4 describe? And how does the current edition differ from its predecessor?


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