PSD2

PSD2: What does the Payment Services Directive mean for you?

 

When it comes to making payments on the internet, customers favour security and convenience over everything else. The payment process shouldn’t take long and must meet data protection requirements - after all, this is very sensitive data. Regarding PSD2, the EU is presenting a...

 

Best Video editing programs

The 7 best video editing programs of 2019: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2019 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

Dynamic pricing

Dynamic pricing: what is it exactly?

Dynamic pricing allows prices for products and services to be quickly adjusted at any time, and enables providers to flexibly respond to factors like supply and demand – and to actively influence them in order to increase revenue. Major online retailers like Amazon also use dynamic pricing, sometimes altering their prices several times a day. What is dynamic pricing exactly and is it possible to...

Monero XMR

Monero (XMR) – the anonymous cryptocurrency

Bitcoin is not the only cryptocurrency on the internet, nor is it the most useful one. The altcoin Monero (also known as XMR) offers users a high degree of anonymity which has always been an issue with the leading providers of cryptocurrencies such as Bitcoin, Ethereum and Ripple. With these providers, every transaction can be traced back but not with XMR. How does Monero ensure this high level of...

What is the ROPO effect?

Brick-and-mortar shopping vs. e-commerce: what’s the ROPO effect?

E-commerce has been booming for years now, and nowadays, even everyday items like groceries are ordered online. A threat to brick-and-mortar locations? Not necessarily: the ROPO effect shows that local retailers also have the possibility to take advantage of the marketing power of the internet. This is due to the fact that many customers do their research online and the make their final purchase...

What is copywriting?

What is copywriting?

As a copywriter, you are both a writer and a seller. Copywriters provide the content for marketing activities of all kinds – with the aim of prompting a reaction from the reader. If they inquire about a product or service, subscribe to a newsletter or, at best, make a purchase, the copywriter has achieved their goal. If your company markets products or services, copywriting is also relevant for...

Demand generation

Demand generation – strategy for sustainable customer relationships

Demand generation and lead generation are two fundamentally different concepts, but are often used interchangeably. A prospective customer does not necessarily have to qualify as a lead in order to be valuable for economic gain. It could end up looking totally different, for example, when the customer or business partner enters into a long-term relationship with a company. Specialist know-how and...

Amazon alternatives

The best alternatives to Amazon at a glance

Amazon’s market power is huge and puts other mail-order companies worldwide under a lot of pressure. The all-rounder is particularly successful when it comes to electronics, toys, and fashion. It might be the most popular online store in the UK, but it doesn’t come without criticism. Luckily, there are alternatives to Amazon for those that want to shop elsewhere.

How to make money blogging

How to make money blogging

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which...

E-book templates

Everything you need to know about e-books – part 2: e-book templates

You may have impressive content, but with an appealing e-book design and a well-structured layout your publication will also look great and be easier to read. By ensuring good readability, creating visual stimuli, and offering more value to the reader, you increase your e-book’s chances of success. In the second part of our e-book series, we reveal how to create your own template and what you need...

Tips for successful online store marketing

Successful e-commerce business: 8 tips for online shop marketing

You may think that the business model and the product range on offer are the most important success factors for an online shop. But what’s the point of having an exciting range of products if no potential customers can find their way to the store? Success comes with proper online shop marketing methods. Only with the correct strategy and a clever marketing mix comprising of SEO, SEA, social...

Tips for usability in your mobile web store

10 tips for usability in mobile commerce

The world of mobile commerce revolves around the concept of usability. This means ensuring that mobile sites are simple and intuitive in order to give tablet and smartphone users the best possible user experience. As m-commerce revenue continues to grow, online shop operators who fail to notice the trend and optimise their site accordingly can lose out on potential customers, and therefore, a...


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