Digitalisation for local businesses

Why digitalisation is so important for local businesses

 

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalisation itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits...

 

Click and Collect for Restaurants

Successful Click & Collect: 5 Tips for Restaurants

 

Would you like to offer your guests their favourite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra...

 

Crisis marketing

Crisis marketing to the rescue!

 

Economic crises pose a threat to the existence of many businesses. Irrespective of whether they’re caused by external or company-internal events: don’t freeze your advertising budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to...

 

Zoom fatigue

Zoom fatigue: how to avoid getting tired during video conferences

 

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly...

 

Free alternatives to Microsoft Word

What are the free Microsoft Word alternatives?

Without a doubt, Microsoft Word is one of the most popular computer programmes in the world. Practically everyone who’s written a text on a computer has used Word to do so, and the majority of companies work with the programme. Despite the high number of users, the programme doesn’t come cheap. The price can prove a hurdle, especially for private users – so many look for alternative solutions....

Plex alternatives

Alternatives to Plex: an overview of the best available media centres

Plex is one of the most popular applications for organising your own multimedia collection on PCs, smartphones, and other devices, but there are a number of good alternatives that don’t have to hide behind the mainstream media centres when it comes to functionality and streaming quality. This article explains exactly what characterises software that manages and plays back audio, video, and image...

Best Video editing programs

The 7 best video editing programs of 2021: beginner, advanced, and professional

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2021 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you can get the most out of your material. We will show you the 7 best video editing programs, as well as explain what...

The best Google AdSense alternatives

The best Google AdSense alternatives

More and more website operators are looking for alternatives to Google. Even when it comes to online marketing, it’s obvious that Google has a finger in every pie. But sometimes you have to rely on a different solution, for example, if you don’t pass the strict guidelines or find yourself blocked. This is often the case with Google AdSense, the advertising network for publishers. What are the...

The best content marketing tools

Content marketing tools

Carrying out a content marketing strategy effectively from start to finish requires sustained, professional, and goal-orientated execution. Many marketers will despair in this huge mountain of challenges. From the research to the monitoring, many different people are involved, and countless tasks need to be divided, scheduled, and then completed. But not to fret – there are many handy content...

E-commerce platforms: a software comparison

E-commerce platforms: online store software comparison

Choosing the right e-commerce platform for your online shop can be a complicated task: the sheer quantity of options alone make finding the perfect solution sometimes seem like an insurmountable task. First and foremost, the business situation and personal preferences are the main factors that determine which e-commerce platforms are right for you. We’ve laid out which options are available and...

eBay alternatives

eBay alternatives 2021 for bargain hunters

Almost everyone knows the online auction marketplace eBay. High commissions and negative experiences have led some users to try out alternatives. There are sustainable online marketplaces with fair business models and platforms where you can buy and sell safely. We present the best eBay alternatives and make the comparison: Which can hold its own?

The best Facebook alternatives

What are the best alternatives to Facebook?

We once used phone calls and text messages to carry out all our communication, but now our private conversations are largely digitalised and carried out almost entirely online. We write to each other via messenger apps and share photos, thoughts, and feelings on social networks. But because all our private communication now takes place over these digital channels, we now need to think more about...

Tumblr alternatives

An overview of the best Tumblr alternatives

With around 800 million users, Tumblr is one of the most popular, free blogging platforms. Nevertheless, it’s worth taking a look at the diverse Tumblr alternatives. Other platforms offer exciting features and thematic focus areas such as shop elements, a homepage feature or the publication of high-value blog posts using a consistent design. A Tumblr alternative may just be the right choice for...

Measuring success: Instagram statistics & analysis tools

Instagram Analytics | Instagram statistics & analysis tools

Monitoring success is an indispensable part of advertising, and social media marketing with Instagram is no different. Without analysis, you lose the overview as well as optimisation potential, and your hard-won followers might withdraw. If you want to prevent this, you should keep a close eye on your account - with Instagram statistics or an Instagram follower analysis.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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