TikTok marketing

TikTok marketing: strategies for companies

 

What exactly is TikTok marketing and how is it implemented by businesses? The video-based social network TikTok has captured the world’s attention with its entertaining, user-generated clips, making it an attractive platform for targeted marketing campaigns. Keep reading to find...

 

How to set up a Zoom meeting

How to set up a Zoom meeting: creating your own Zoom meeting

 

Virtual meetings with the video conferencing tool Zoom are an excellent option when it comes to staying in touch with others despite working from home or separate company locations. Private conversations using your camera and microphone can also be quickly set up using the...

 

Click and Collect

What is Click & Collect and how do you get started with it?

 

Ordering food or goods online has become a habit for many. The advantages are obvious: products are rarely out of stock and delivered right to one’s doorstep, making this a very convenient way to shop. However, Click & Collect provides an alternative to traditional home delivery,...

 

Restaurants selling on Facebook and Instagram

Cafes and restaurants on Instagram and Facebook

 

Social media profiles are worthwhile for companies in various ways. In addition to the extra marketing, Instagram and Facebook can be used to sell products directly. Restaurants and cafes can also take advantage of this. Convenient buttons on the platforms point customers to...

 

Instagram profile picture

Instagram: How to add a new profile picture

There are a few things you should take into account for your new Instagram profile picture. By using a professional design, the perfect picture size, and the right cropping, you're sure to get the ultimate profile picture. This way, users will instantly recognise your company and your content and will be encouraged to follow you.

Google Discover

Google Discover – How to use it for SEO purposes

You can find Google Discover reports on the Google app on your tablet or smartphone directly under the Google Search function. In this article, we will tell you about Google Discover and its functions in more detail, as well as the differences from and similarities to a normal Google Search, how you can use Google Discover for search engine optimisation (SEO), and what websites this is helpful...

Instagram images sizes

Instagram image sizes & video formats

From its beginnings as a popular photo app, Instagram has grown into a popular social network. With a focus on visual content, users can post photos, videos as well as Instagram stories, and use IGTV and Instagram Live for their content. If you want to post content in a visually appealing way and generate interaction, you should know Instagram’s image photo and video formats.

Facebook: Image sizes

Facebook image sizes explained

Facebook image sizes are an important issue for businesses. Today, a professional, customisable appearance on social media is part of a corporate image. But if you want to generate attention and interaction, you also have to offer high-quality content. This includes optimal image sizes and formats that turn your Facebook page into an engaging business card.

Facebook cover photos

Uploading a Facebook cover photo: tips and instructions

In today’s world, your Facebook page is your business card. Whether your online visitors are friends or business contacts, to make a good impression, you need a good cover photo. But what kind of picture should you use? What size should it be? If you’re not sure where to start, don’t worry – our top tips will make sure you don’t mess up.

YouTube cover photo

Creating a YouTube cover photo: Dimensions, uploading instructions, and design tips

You have to make sure that you use the right dimensions for YouTube cover photos when you make your YouTube banner image. There are standard guidelines for this and we will explain them to you in simple and clear terms in this post. You will also read about what you should keep in mind when dealing with text like your YouTube channel name and what makes for a successful YouTube banner.

Facebook: Profile pictures

Facebook profile picture: How to add and change

You should keep a few things in mind before changing your profile picture on Facebook. The decisive factors include picking the best image size, cropping, as well as the resolution and the subject. Choose a photo that represents you and your company well. This will ensure that you share the perfect profile picture with the world and appear respectable.

Reverse image search

Reverse image search with Google: Search by image

Have you ever been visiting a new city and wanted to learn more about a particular landmark or building? Well, now you can. Simply take a photograph of it and try to find it using Google’s reverse image search. Google can take a photograph and use it to find similar images and corresponding information, so almost like an image search backwards. You can do this either through your browser or with...

Secure browser comparison

Secure browsers – Chrome, Firefox, Edge and others compared

Not every browser is necessarily a safe browser. Even among the biggest providers, there are significant differences when it comes to security and data privacy. In this comparison of Chrome, Firefox, Edge and others, we discuss the security gaps of top browsers, highlight their pros and cons, and discuss which browsers are the most secure.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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