YouTube alternatives: an overview of the best portals

The 10 best YouTube alternatives at a glance

 

YouTube has revolutionised the Internet: since it was founded, it has been inundated with video content and more than two billion users have been recorded. No other alternative has come close to this impressive number. But what are the other video portals are available and what...

 

Deleting a Telegram account

Deleting a Telegram account

 

Deleting a Telegram account is almost as easy as making one. We explain why people are making the move away from Telegram, how to completely delete your account, and what happens after you’re done. You should be aware that you can’t recover a deleted telegram account. Keep...

 

Delete Snapchat account

Deleting your Snapchat account: How it’s done

 

Snapchat’s recipe for success is that images and videos that have been sent are automatically deleted immediately after they have been viewed. However, many people will eventually want to delete their Snapchat account completely. There are several possible reasons for this – the...

 

The best Alexa Skills

Alexa Skills: the best additional features for Amazon Echo

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a personal assistant who can coordinate your everyday life, if you want it to. But not all of the 10,000 additional...

Delete Uber account

Delete Uber account: How to deactivate your account

You have the option to delete your Uber account at any point in time. The ride service provider allows you to deactivate the account via the app or the website. All you need is your login details and a PIN, which will be sent to you via SMS. We will explain how to delete your Uber account and what you should keep in mind.

Convert PowerPoint to Word

Convert PowerPoint to Word: step-by-step instructions

Converting a project in PowerPoint to Word is easy. This allows you to quickly create, print, and distribute handouts for your presentation. Find out here which options you have when exporting the file and what you should keep in mind when converting files with the ending .ppt to Word.

Google Alerts setup

Set up Google Alerts: How to get the best results

Google Alerts can help you stay up to date both in a private and a professional context without having to repeat a search to do so. We will explain how to set up Google Alerts and which search operators you can use to further improve your search results. This is the ideal way for you to use alerts to suit your purposes.

NFTART

NFT art: a new way to trade artworks

Non-fungible tokens (NFT) are a way of trading art in the digital space. The NFT Art.finance platform, launched in 2021, takes this one step further. It offers artists the option to generate special NFT art tokens and investors a chance to trade these tokens like currency. Read on to find out how the generation and trading of NFT art works.

WhatsApp status video download

WhatsApp status video download in a few steps

Status videos on WhatsApp are often funny or interesting which means you may wish to save them to view again later. There are different ways for saving status videos depending on the operating system of your device: the file manager, a special Status Saver app, or the screen capture option. Read on to find out how you can download WhatsApp status videos on Android or iOS.

Tumblr alternatives

The best Tumblr alternatives

With around 800 million users, Tumblr is one of the most popular, free blogging platforms. Nevertheless, it’s worth taking a look at the diverse Tumblr alternatives. Other platforms offer exciting features and thematic focus areas such as shop elements, a homepage feature or the publication of high-value blog posts using a consistent design. A Tumblr alternative may just be the right choice for...

Content marketing – analysing the results

Content analytics and measuring success right

Strategic planning, laborious implementation, targeted promotion – anyone looking to make content marketing a sustainable aspect of their advertising campaign has their work cut out. But just because the content is online and has acquired its first likes doesn’t mean that the work is over and it’s time to put your feet up. Long-term monitoring of results and the optimisation of individual...

A comparison of data mining tools

Data mining tools for better data analysis

In the digital age, it’s normal for data from small and medium-sized companies to grow to unmanageable amounts. Data mining tools are used to extract desired information from data sets. These extract recurring patterns from the data and make them available to marketers and statisticians. We have compared the most important data mining software and show where their strengths and weaknesses lie.

Predictive analytics | Definition and examples

Predictive analytics – definition and examples

What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what tools there are for using the technique of predictive analytics.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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