Digitalisation for local businesses

Why digitalisation is so important for local businesses

 

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalisation itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits...

 

Click and Collect for Restaurants

Successful Click & Collect: 5 Tips for Restaurants

 

Would you like to offer your guests their favourite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra...

 

Crisis marketing

Crisis marketing to the rescue!

 

Economic crises pose a threat to the existence of many businesses. Irrespective of whether they’re caused by external or company-internal events: don’t freeze your advertising budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to...

 

Zoom fatigue

Zoom fatigue: how to avoid getting tired during video conferences

 

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly...

 

IF OR function in Excel

How to use the IF OR function in Excel

Using a combination of the IF function and the OR function, you can perform specific evaluations in Excel in which you can define multiple conditions in the same function. Therefore, the return value will be “TRUE” if either one of the conditions is met. We will explain when and how to use the IF OR formula in Excel using simple examples.

How to create webinars

How to create a webinar: tips on preparation, marketing, and presentation

To create a webinar, you need a computer and a webinar program. However, to ensure your webinar is a success, there are a few things to consider upfront. We’ve rounded up some top tips to help you prepare, structure, and advertise your webinar. And don’t worry if you’re a complete beginner – this guide is for you too!

Google Sheets: conditional formatting

Google Sheets: conditional formatting explained

Google’s cloud-based spreadsheet program Google Sheets lets you apply automatic formatting for individual or groups of cells. Using conditional formatting, users can neatly arrange their spreadsheets and emphasise important data and entries automatically. But how does conditional formatting in Google Sheets work?

Webinar software comparison

Webinar software: a comparison of the best webinar platforms

To set up a webinar, all you need is a computer and webinar software. Due to the many different webinar providers out there, the selection of solutions can be a challenge to sift through. Here, we’ll introduce you to six popular webinar platforms and compare their advantages and disadvantages. We also explain what to look out for when searching for the perfect webinar software.

IFERROR function in Excel

Using IFERROR function in Excel to avoid problems

Error messages are never fun. That’s why Excel has the IFERROR function. It allows you to catch error messages and replace them with a custom message or a value. Most importantly, the helpful IFERROR function ensures that your whole formula doesn’t fall apart if you make a typo.

Bibliography in Word

How to create a bibliography in Word

Anyone writing a paper for college or school will need to use citations—and they shouldn’t forget the bibliography either. In principle, creating a bibliography in Microsoft Word is not too difficult. If you make a database with all your references, you’ll only need a few clicks to generate references and a bibliography.

Successful content planning

Focusing on your target market: successful content planning

To be able to implement all your content marketing goals, you’ll need a well-structured and thought-out editorial plan. By carrying out proper strategic considerations in advance – including topic research and resource planning – you can be sure to create a solid content plan that gives all your editors a clear view of the tasks ahead. By doing so, you can give more weight to your content...

Supply chain management

Supply chain management (SCM): what is it and what does it do?

Supply chain management aims to improve the efficiency of supply chains between raw material producers, suppliers, and end customers. To synchronise demand and the availability of goods, the flow of goods and information must be logistically planned and organised using innovative technologies. Read on to learn why SCM is important and what its role is in e-commerce.

How does affiliate marketing work?

Online marketing basics: affiliate marketing

Commission-based business transactions are familiar to most readers when it comes to the real estate or insurance industries: If a broker manages to successfully sell a flat or insurance to a customer, he or she receives a commission. The same principle applies for the classic discipline of online marketing: affiliate marketing. The players here are registered merchants and affiliates, who...

Referral marketing

Referral marketing: when satisfied customers bring in more customers

Personal product or service recommendations have a significant influence on purchasers’ decisions. In referral marketing, companies take advantage of this effect. Satisfied customers are motivated to share their experiences and, in doing so, attract new customers. Keep reading to find out how referral marketing works, including real examples and tips.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


Wait! We’ve got something for you!
Get your .co.uk domain for just £1/1st year.

Enter the web address of your choice in the search bar to check its availability.
12 month for £1/1st year
then £10/year