In data analysis, the median or central value is an informative figure that is often used in place of the average, especially when deviations of measurement are expected. It is calculated in different ways. Learn how to find the median and what distinguishes it from the arithmetic mean and the mode.
Good customer loyalty is exceptionally important for companies as happy, returning customers mean regular income, recommendations, referrals and much more. There are various strategies as to how a company can make its customers loyal on a long-term basis, such as bonus programs and email marketing campaigns. But how does customer loyalty work and why is it important?
When a gamer deliberately disrupts the flow of the game in a multiplayer game, this is called griefing. This phenomenon includes various forms. It can be frustrating and fun in equal measure. Fortunately, you can defend yourself against this behaviour to a certain extent. So, what can you do against Griefers?
SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been optimised for search engines.
Know what your customers need before they do: up selling offers customers added value and helps retailers to boost sales. The art of this sales strategy lies in convincingly conveying the added value without appearing pushy. Read on to find out how up selling works, how you can uncover its full potential, and what its challenges are.
Thanks to video editing programs, professionals aren’t the only ones capable of creating amazing films. The best video editing programs of 2022 are equally suited to amateurs and professionals. With the right video editing software, you can get the most out of your material. We will show you the 7 best video editing programs, explain what beginners need to keep in mind in the virtual editing room...
Do you want to strengthen customer loyalty and boost sales at the same time? Cross selling is one of the most effective methods in retail, especially in e-commerce. In this article, we explain what cross selling is, how you can make use of technology and customer data, and what you should pay attention to when implementing it. Our cross selling examples and classic formulations are a great...
Web 3.0 is just beginning. Thus far, the world wide web has primarily been used to link information and create a growing knowledge network. In order to answer user search queries more accurately, the semantic web teaches machines to process not only information, but also meaning. Find out how web semantics work.
Dropshipping is a form of business whereby goods are sold online that are neither stored nor shipped by the seller. However, dropshippers usually need to provide a vast assortment of products in order to be successful. Learn how to find the best dropshipping products and what to look for when making your selection.
Removing a password in Excel: Encrypted files or individual worksheets can usually be unprotected by removing the password. While removing a known password from an Excel file is quick to do, things quickly turn messy if you can’t remember your password. Read on to find out tips and tricks, what works and what doesn’t.
The IONOS Guide to Online Marketing: tips and expertise for all
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
Who should use our Online Marketing Guide?
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
How the guide is structured
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.