If you want to launch an online shop, it’s important to understand what it takes to set one up. The same is true for starting a dropshipping business. Choosing the right supplier and products for sale are just two aspects to consider. Read on for a successful start in dropshipping.
Excel is well-known for its helpful functions and features when it comes to managing and organising large amounts of data. One of them is the relatively new XLOOKUP function, which makes it easier to search for specific values within a dataset. Learn how to use the XLOOKUP function in Excel and why it replaces functions like the VLOOKUP or HLOOKUP here.
With Microsoft Word, you can easily have text read out loud to you. This can help you to check a text for potential improvements, if for example you want your text to flow nicely when you read it aloud later. It can also help if you want to use a Word document accessibly. We’ll show you step by step how to listen to a Word document and - if necessary - change the output language.
Just a few years ago, the prospect of paying for goods and services online was unimaginable. But in many industries today internet shopping has overtaken high street retail. As a result, online payment services like PayPal have become very popular, with many customers considering them a decisive factor when shopping online. So how do these payment gateways actually function? We’ll explain this...
If you run an online shop, you’ll want users to not only browse your pages but to buy your products too. Getting a visitor to convert is your main focus. Quality content and strong references for your data security can strengthen users’ trust in your products. Trust seals can therefore help to clear any doubts users may have about the legitimacy of your store.
The Google Sheets Translate formula is a simple tool to automatically translate words and entire sentences within Google tables. The formula uses the tried-and-tested Google translator. So the range of languages available is rather extensive. For word documents, Google provides a similar function within Google Docs.
The internet has long been home to all kinds of subcultures. When communicating online, many internet users use leetspeak as a code that is only understood by those initiated. In leetspeak, letters are replaced by numbers and special characters. Here, we explain how leetspeak originated, what leet has to do with online jargon, and what “1337” means.
Abstruse theories about epidemics and politicians or personal insults against individuals: online things can quickly turn hurtful. Some users deliberately engage in what is known as trolling. Read on to find out what the goals of online bullies are, how you can recognise a genuine troll, and how to deal with hate speech correctly.
PPTX files are presentation projects created with PowerPoint. The format lets you implement and display animations, videos, Excel spreadsheets and elaborate designs. But what is a .pptx file extension and what distinguishes it from a PPT file? And how can you open and save PPTX files?
Anyone who has ever used the internet has probably wondered what a bot actually is. Bots are automated software programs that repeatedly execute tasks and commands. They can be used online for search engine optimisation, online marketing, customer communication, or even for illegal activities such as phishing and using malware. Here, you will learn how a bot works.
The IONOS Guide to Online Marketing: tips and expertise for all
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
Who should use our Online Marketing Guide?
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
How the guide is structured
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.