Delete Snapchat account

How to delete your Snapchat account

 

Snapchat’s recipe for success is that images and videos that have been sent are automatically deleted immediately after they have been viewed. However, many people will eventually want to delete their Snapchat account completely. There are several possible reasons for this – the…

 

YouTube alternatives: an overview of the best portals

The 10 best YouTube alternatives at a glance

 

YouTube has revolutionised the Internet: since it was founded, it has been inundated with video content and more than two billion users have been recorded. No other alternative has come close to this impressive number. But what are the other video portals are available and what…

 

Deleting a Telegram account

Deleting a Telegram account

 

Deleting a Telegram account is almost as easy as making one. We explain why people are making the move away from Telegram, how to completely delete your account, and what happens after you’re done. You should be aware that you can’t recover a deleted telegram account. Keep…

 

ODT file
  • Online sales

If you mainly work with Word, you might be flummoxed by an ODT file. It is possible to open one even without LibreOffice or OpenOffice. Files with ODT extension are text files of the OpenDocument Format (ODF) and thanks to ISO standardisation, are compatible with desktop applications like Word or online applications like Google Docs. Learn how to open and edit a file in ODT format here.

Sign on a pdf
  • Online sales

It’s easy to forward and share contracts, applications, or other documents in PDF format. But what happens when you need to sign on a PDF? The Acrobat Reader from Adobe makes it easy to sign PDF files quickly and for free. Read on to find out how to add your signature in a PDF with our step-by-step guide.

Co-branding
  • Online sales

Co-branding is a strategy in which two or more brands collaborate with one another to create synergies, expand their respective target groups, and strengthen their reach and brand image. Customers are also expected to transfer the positive attributes of the partner brand across to the other brand. Here we’ll show how this works in practice and where the risks lie.

Boolean search operators
  • Web analytics

Boolean operators work in almost all search engines. They are named after English mathematician George Boole. As online search tools have evolved, further operators have been added to make online searches more efficient. How do these search operators work? And how can you use and combine them to get better search results?

What is an influencer?
  • Social media

Influencers have a large reach and a direct effect on their followers. They can influence the opinions of their followers and change their consumption habits. That’s why businesses are increasingly turning to influencer marketing. Keep reading to find out more about how you can use influencers to promote your products and brands to the public.

SEO guide for small businesses
  • Search engine marketing

For small businesses, SEO is about getting as many of the users, who are the most likely to buy their products and services, off the unpaid results of search engines like Google and into their website or store. This is also a key objective for larger businesses, but their starting point and key areas of focus often differ greatly from the SEO tactics that work best for small businesses. That is...

Excel: MATCH Function
  • Online sales

To work with large data sets, long tables, and large arrays, Excel offers several features. These facilitate navigation through the mass of values and data. For instance, to quickly find the right cell, you can use MATCH in Excel. The function searches for a value and then specifies the position of the cell. How does it work?

Doomscrolling
  • Online sales

Every click reveals a piece of bad news. At least that’s what it feels like ever since coronavirus emerged (if not long before). But are things really as bad as our social media news feeds like us to believe? It’s easy to fall victim of doomscrolling. Find out what’s behind it and how you can protect yourself from it.

Register your business on Google
  • Search engine marketing

For local entrepreneurs and business owners, a Google business registration has become an indispensable marketing tool. But you don’t need to be an expert to take advantage of Google My Business. We’ve summarised the steps to register your business on Google My Business. Read on to find out how to get the most out of the platform.

What is Google My Business?
  • Search engine marketing

What is Google My Business? And what benefits do local companies or businesses derive from this increasingly important business platform? Read on to find out more about the possibilities and functions of Google My Business, whether registration is worth it, and how you can manage your company presence on Google.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.