Before launching your new product, you should make sure that it will be well-received by customers. You can use Quality Function Deployment (QFD) to see which direction the product development should move in. The QFD method can also help you to improve an existing product and make it more successful in the long run.
What exactly is TikTok marketing and how is it implemented by businesses? The video-based social network TikTok has captured the world’s attention with its entertaining, user-generated clips, making it an attractive platform for targeted marketing campaigns. Keep reading to find out how best to approach a TikTok marketing campaign.
Using the free OpenOffice or LibreOffice Writer you can create, edit, and save documents in the ODT format. However, before sharing it with other users, it is recommended to convert your ODT file to a PDF file. PDFs are compatible with all devices and operating systems. In addition, you can avoid unwanted edits and the creation of multiple versions. We explain three simple ways to convert .odt to...
Online or offline advertising: which marketing method should you choose for your business? The answer is both; traditional marketing and online marketing go hand in hand. While print and TV campaigns can get your brand noticed in the public eye, SEO and SEA measures aim to personalise online advertisements to specific user groups. Both types of marketing have their advantages and disadvantages, so...
Deleting a Telegram account is almost as easy as making one. We explain why people are making the move away from Telegram, how to completely delete your account, and what happens after you’re done. You should be aware that you can’t recover a deleted telegram account. Keep reading for a step-by-step guide including screenshots.
This article will show you the key SEO mistakes beginners and experts make that can stop your site from ranking well on search engines. Find out how to avoid these common SEO mistakes and maximise your visibility on search engines.
In this article, you will learn the best practices for creating URLs that rank well on Google and help search engine crawlers to find your articles. By the end of this article, you will know how to create evergreen URLs that Google recognises with keywords that can boost your rankings and generate more traffic.
The PDF format is a top choice for sending and sharing documents. That’s because the format ensures a uniform display of content across all devices. To edit or rotate the view of a PDF file, you need special programs. But what exactly are your options for rotating and saving a PDF? We present the best online and offline tools.
You may have heard of dark data – data that exists in secret. Nowadays, organisations collect and store more data than ever before. But only a small portion of that data is actually analysed – the tip of the iceberg. The remainder is referred to as dark data. Our article explains how such data is created.
A complete IT infrastructure costs time and money and requires competent expert knowledge. In order to save costs and benefit from the experience of real IT specialists, many companies use the services of a software house. A software house is an IT service provider that offers complete IT solutions tailored to companies in addition to software and hardware. We explain how a software house works.
The IONOS Guide to Online Marketing: tips and expertise for all
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
Who should use our Online Marketing Guide?
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
How the guide is structured
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.