Due to its platform independence and the option to combine text and images with navigation aids in one document, the PDF format has been one of the most popular file formats for years. But when it comes to the security of the files, the same applies as to all other digital files: Only by password protecting PDFs is the information contained in the file secured. But how do you encrypt a PDF?
Intended as read-only, editing a PDF file isn’t always completely straightforward. If you don’t have the original file, you need a programme to help you edit. Free or paid, online or offline: the internet offers a variety of alternatives. Although not all editors function in the same way. Here’s an introductory overview of the various applications out there and how to use them.
Today, WhatsApp is the most popular messenger service in the world. Around 1.5 billion people already use the application worldwide. Despite the steady stream of new users, existing WhatsApp accounts are also sometimes deleted by their owners. This can be for a variety of reasons. Above all, concerns about data privacy play a major role. We show you how to delete your WhatsApp account in our...
PowerPoint shortcuts provide the option of viewing features, adding links and utilising different types of formatting. Keyboard shortcuts are great computer hacks that can make your workflow more efficient. We’ll show you the most important PowerPoint keyboard shortcuts and how they are applied.
Selling products online expands your sales potential almost exponentially. Full-time entrepreneurs aren’t the only ones who can make a living selling products. Seniors, students, or anyone who has left work can enter the online business world and make a profit. After all, established brands such as Amazon would not be possible without e-commerce.
Influencers are modern, digital trendsetts whose YouTube videos and Instagram posts are viewed, shared, and liked millons of times. These people are icons to their fans, and have a considerable influence over their consumer behavior. Influencer marketing relies on this as an effective form of advertising and makes it a lucrative profession. However, the path to becoming a social media influencer...
Facebook’s subsidiary Instagram is growing in interest for companies. And when you consider that it now has over 500 million registered users worldwide, it’s not hard to see why. Instagram gives the general public a unique look into the lives of their favourite celebrities: you too can offer users a chance to get closer to your business, by uploading original photos, graphics, and video clips. So...
The success of the image-sharing networks, Pinterest and Instagram, shows the significant marketing potential of social media. Since their launch in 2010, the two platforms have established themselves as big players in both the British market and worldwide. However, business owners considering these platforms for marketing campaigns should be aware of their differences in order to assess whether...
Having your business registered with Google Maps is essential for business owners. The first step towards doing this is registering with Google My Business: The search engine leader’s business directory. We will guide you through the sign-up process with step-by-step instructions – from your Google login to confirmation of company affiliation.
Fake news refers to false reports predominantly shared via social networks such as Facebook, YouTube, and Twitter. Because of the flood of information available online, fake news can be difficult to detect and can contribute to the spreading of disinformation to shape public opinion. However, there are a couple of ways to help you spot whether a piece of information is fake news or not.
The IONOS Guide to Online Marketing: tips and expertise for all
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
Who should use our Online Marketing Guide?
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
How the guide is structured
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.