Digitalisation for local businesses

Why digitalisation is so important for local businesses

 

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalisation itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits...

 

Click and Collect for Restaurants

Successful Click & Collect: 5 Tips for Restaurants

 

Would you like to offer your guests their favourite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra...

 

Crisis marketing

Crisis marketing to the rescue!

 

Economic crises pose a threat to the existence of many businesses. Irrespective of whether they’re caused by external or company-internal events: don’t freeze your advertising budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to...

 

Zoom fatigue

Zoom fatigue: how to avoid getting tired during video conferences

 

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly...

 

Creating an Excel table

Excel tables: How to perfectly format your data

Excel is a powerful tool for formatting, analysing and presenting your data. Excel lets you create tables that perfectly organise groups of data and provide useful features like sorting and filtering functions, for example. In this tutorial, you’ll learn how to create Excel tables and tailor them to your individual needs.

Crisis marketing

Crisis marketing to the rescue!

Economic crises pose a threat to the existence of many businesses. Irrespective of whether they’re caused by external or company-internal events: don’t freeze your advertising budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to existing clients and customers, develop trust, and motivate them to keep shopping. Crisis marketing necessitates a...

Excel: Transpose

Transposing in Excel – How it Works!

Realigning a table can be a marathon task. Copying or re-typing each cell individually – that takes time. Thankfully, areas can be transposed in Excel. This way, you can convert rows into columns and columns into rows, almost like turning the table on its side. Excel offers a function to do this with paste and even its own array formula.

How to Delete Empty Rows in Excel

Excel: Deleting Blank Rows – Made Easy!

If you regularly work with tables, you often encounter rows without content when reworking and restructuring them. Removing each of these rows by hand is often very tedious. However, Excel can find these blanks automatically. There are even several ways to delete blank rows in Excel. We will introduce two of them in the following.

Excel: SUM Function

Excel: Calculate the Sum of a Group of Numbers

The Microsoft Excel program is a convenient and easy way to collect and archive data. In addition, mathematical formulas can be solved using the software. For example, you can use the Excel SUM function to add the values of specific cells or entire ranges of cells without having to use a calculator.

Creating an Excel drop-down list

Creating an Excel drop-down list

If you regularly use spreadsheet programs to process large datasets, you will welcome anything that helps. This is where drop-down lists in Excel come in. These allow you to conveniently add content with just one click so you don’t have to type the same thing again and again. We show you how to insert a drop-down in Excel.

Tips for legal certainty for your online store

How to make your online store legally watertight

In recent years, many online shops have received warnings due to not properly adhering to website legalities. Given the growing number of online businesses, it’s not surprising to see an increase in companies that specialise in identifying legal violations and then fining the operator. Therefore, it’s all the more important to understand the legal basics of your web shop to ensure you’re on the...

TikTok Advertising

TikTok Ads: how to advertise on the TikTok video-sharing network

TikTok is an emerging social video-sharing network that allows private and business users to post personal photos and videos, and place ads. Millennials are the main target audience of TikTok Ads. Thus, advertising on the social media app can be a great way to target this specific audience compared to placing simple banner ads on traditional websites.

How to change language in Microsoft Word

How to change the language in Word

How do you change the language in Microsoft Word? You can set different languages for the user interface and the spell check in Microsoft Word regardless of the language of your Windows operating system. This is especially useful when working with documents in other languages. In this article, you’ll learn how to change the display and editing language in Word.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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