Digitalisation for local businesses

Why digitalisation is so important for local businesses

 

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalisation itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits...

 

Click and Collect for Restaurants

Successful Click & Collect: 5 Tips for Restaurants

 

Would you like to offer your guests their favourite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra...

 

Crisis marketing

Crisis marketing to the rescue!

 

Economic crises pose a threat to the existence of many businesses. Irrespective of whether they’re caused by external or company-internal events: don’t freeze your advertising budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to...

 

Zoom fatigue

Zoom fatigue: how to avoid getting tired during video conferences

 

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly...

 

Recover unsaved PowerPoint

Recover an unsaved PowerPoint– here’s how to do it

Creating a PowerPoint presentation usually comes with lots of hard work. That’s why it’s all the more frustrating when the presentation you’ve been working on wasn’t saved properly. But how do you recover an unsaved PowerPoint? There are various ways to save your presentation in just a few clicks. We’ll show you how to recover a lost or deleted PowerPoint file.

Excel: Find and replace

Excel: Find and Replace – made simple

Microsoft’s favourite spreadsheet software offers a plethora of useful features and tools. Among the most important commands are “Find” and “Replace.” We’ll show you how they work step-by-step. In addition, this article offers tips and tricks to search for unknown values using placeholders.

How to turn on spell check in Word

How to turn spell check on and off in Word

In this guide, you’ll learn how to turn spell check on and off in Word. If you want to check your spelling in Word, you can set the application to automatically display misspelled words and grammatical errors. Word can also suggest corrections, which you can accept or ignore. You can show or hide these highlighted errors at any time.

Word won’t open

Word won’t open – now what?

When there’s a problem with a program, you’re probably used to seeing an error message, which in turn kick-starts the troubleshooting process. But what should you do if Word won’t open and doesn’t even display an error message? This is a common problem in Word 2013 and 2016 on Windows 10, but also in other versions of Windows and Word. Here are four solutions that can help you find out why Word...

How to move columns and rows in Excel

Moving columns and rows in Excel – a step-by-step guide

Moving columns and rows in your Excel spreadsheet is effortless when you use the drag-and-drop function or keyboard shortcuts. In this guide, we’ll show you how to move columns or rows in Excel or cut and paste them into a different location. That way, you can transfer values in Excel without worrying about formula errors or formatting problems.

Spell check not working in Word

What to do if spell check isn’t working in Word

Has spell check stopped working in Microsoft Word? If so, it’s usually either turned off or the text is formatted in the wrong language. Usually, all you have to do is select the correct language so that only actual spelling errors are marked with wavy red lines. Incorrectly formatted styles can also cause the spell check to stop working.

Insert a Word document into PowerPoint

Insert a Word document into PowerPoint: how to

Word and PowerPoint both belong to the Microsoft Office package. There is the possibility to insert a Word document into PowerPoint. To do this, the presentation software offers two options. We’ll explain the benefits of both, and how to insert a Word document into PowerPoint in a few simple steps.

Moving cells in Excel

Moving cells in Excel

When working in Excel, it’s often necessary to move columns, rows or cells. You can easily move cells in Excel using a keyboard shortcut or with a click of the mouse. In the following step-by-step guide, we’ll explain how to move cell contents in Excel using drag and drop or Copy and Paste, without changing formulas, cell references or contents.

How to print PowerPoint with notes

How to print PowerPoint with notes: using all the editing options

PowerPoint notes are a useful feature when giving an unscripted presentation. If you print your PowerPoint notes, you do not have to worry about the on-site technical situation. In our step-by-step guide, you will learn how to print your PowerPoint presentation notes and use the various editing options when exporting handouts.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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