Digitalisation for local businesses

Why digitalisation is so important for local businesses

 

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalisation itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits...

 

Click and Collect for Restaurants

Successful Click & Collect: 5 Tips for Restaurants

 

Would you like to offer your guests their favourite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra...

 

Crisis marketing

Crisis marketing to the rescue!

 

Economic crises pose a threat to the existence of many businesses. Irrespective of whether they’re caused by external or company-internal events: don’t freeze your advertising budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to...

 

Zoom fatigue

Zoom fatigue: how to avoid getting tired during video conferences

 

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly...

 

Activate incognito mode

Incognito mode: activate private surfing

All well-known browsers come with incognito mode which lets you ‘surf privately’ on the web. Find out what private mode means in practice and how to activate it in in Google Chrome, Mozilla Firefox, Microsoft Edge, and Apple Safari. But beware that incognito mode on its own does not guarantee anonymity online.

Emotional marketing

Emotional marketing: definition and examples

Emotional marketing uses emotions in marketing to influence customers’ buying behaviour. With an emotional marketing campaign, you don’t just convince brand customers using rationality, but create trust and promote a strong customer-brand relationship. Find out more about using an emotional marketing strategy with our examples.

Instagram: the best tools for increasing your range

Instagram tools: 11 apps for more success on Instagram

Since Instagram was released in 2010, the photo platform has been steadily growing. After being sold to Facebook, Instagram became one of the most important marketing channels for bloggers, companies, and influencers. Being successful on this social image network, however, isn’t set in stone: Instagram apps help to create content and posts, and aid with time management as well as other things,...

Gantt chart with Google Sheets

How to create a Gantt chart in Google Sheets

Gantt charts are essential visualisation tools in project management. Where events need to be planned or projects have to be organised, these practical charts are often used to visualise tasks and durations. If you’re working with Google’s G Suite, you can easily create Gantt charts in Google Docs and share them with colleagues and clients.

Translate automatically with Google Sheets

Translate in Google Sheets: the formula for translating tables

The Google Sheets Translate formula is a simple tool to automatically translate words and entire sentences within Google tables. The formula uses the tried-and-tested Google translator. So the range of languages available is rather extensive. For word documents, Google provides a similar function within Google Docs.

PowerPoint Slide Master

The PowerPoint Slide Master in detail

The PowerPoint “Slide Master” view allows you to create what is known as a master slide. This master slide then acts as a template for all the other slides in the presentation. The advantage of this is that all of the items in the template are automatically transferred to all of the other slides, so you don’t need to copy images, logos, designs or font formats onto each slide one by one.

Gantt chart in Excel

Gantt chart in Excel – it’s this easy!

A Gantt chart is a useful tool in project management. Using this graphic, teams are able to quickly gain an overview of the timing of tasks. To be able to create this kind of chart, however, you don’t necessarily need any kind of specialist software. You can also create a Gantt chart in Excel without any difficulties. We’ll explain step-by-step how it works.

Excel automatic numbering

Automatically number rows in Excel

When working with big datasets, it’s easy to lose sight of the bigger picture. If you want to add row numbering in Excel, there’s no convenient button to do so. Find out how you can easily integrate continuous numbering in Excel and adjust it to your needs.

Excel flowchart

Creating a flowchart in Excel is quick and easy

Flowcharts in Excel allow you to visualise complex processes with simple icons and arrows. Whether you’re working on a complex computer program (and want to understand the algorithm) or you’re trying to improve your team’s workflow, Excel gives you everything you need to create visually appealing flowcharts.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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