The beginning of all social media efforts: running a critical inventory on your company or business. How well known is my brand within the biggest social networks? In what context do mentions of my products or services arise? On which platforms do these discussions occur? Social media monitoring (SMM) can deliver valuable information on this front. Different tools can assist you in keeping track...
Recording a Zoom meeting is especially important for users who cannot attend a meeting, conference, or workshop for whatever reason. It is also practical to record Zoom meetings so you can post them online later as informational material or so you can rewatch an interview. We explain how to record meetings on Zoom here.
If you’re experiencing compatibility issues or error messages with Microsoft Office applications, it’s important to have the version number of the Office program you’re using to hand. Because the error messages you’re getting largely depend on the Office version you’re using. We’ll show you how to find out what version of Office you have in Word, Excel, PowerPoint, OneNote, or Outlook.
These days it’s hard to imagine a chat thread or news feed without memes. But what exactly are memes, and just how did they become so popular? The answers are straightforward. In fact, although the humorous photos and captions might seem spontaneous, their use is underpinned by complex psychology. Keep reading to find out what makes a successful meme and how you can create your very own memes for...
These days artists have a variety of ways to sell art online. In this article, we will describe the advantages and disadvantages of selling art online. In addition, you will learn about the importance of your own artist’s website, why a social media presence is important, and what you should consider when choosing an online gallery.
Imagine you’re preparing an Excel spreadsheet that several colleagues will be collaborating on at the same time. You can monitor whether all collaborators made an entry by tracking changes in Excel. This way, you’ll be able to keep an overview of who wrote what. In this article we’ll show you how it’s done.
Want to change your Zoom name, but you don't know how? If you take part in lots of different video conferences, you might like to use a different name for each one. For video chats with friends or relatives, a nickname or first name is sufficient. For official meetings, however, using your full name looks more professional. We'll show you how to change your name on Zoom.
When there’s no sound on Zoom, the first thing you do - especially in professional situations - is panic. But you don’t have to despair. Audio problems can be quickly fixed on desktops, smartphones, and tablets. Follow our step-by-step guide to make yourself heard again in the popular video chat.
Microsoft Word makes it easy to create smart text documents with its diverse template styles. This includes pre-formatted table of contents templates. With our illustrated, step-by-step guide, we’ll show you how to find the templates and how to customise the design.
Sometimes default settings for Microsoft Word line spacing are not suitable for the document you’re working on. Word offers several options to customise your documents, but they can sometimes be difficult to find. Changing the line spacing in Word is a good example of this. We’ll help you find this feature so you can learn how to double-space in Word and more.
The IONOS Guide to Online Marketing: tips and expertise for all
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
Who should use our Online Marketing Guide?
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
How the guide is structured
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.