Digitalisation for local businesses

Why digitalisation is so important for local businesses

 

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalisation itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits...

 

Click and Collect for Restaurants

Successful Click & Collect: 5 Tips for Restaurants

 

Would you like to offer your guests their favourite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra...

 

Crisis marketing

Crisis marketing to the rescue!

 

Economic crises pose a threat to the existence of many businesses. Irrespective of whether they’re caused by external or company-internal events: don’t freeze your advertising budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to...

 

Zoom fatigue

Zoom fatigue: how to avoid getting tired during video conferences

 

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly...

 

PowerPoint outline view

PowerPoint Outline View: how to structure your presentations

Microsoft PowerPoint is one of the most popular programs out there for creating presentations. The software offers plenty of useful functions, many of which remain unused. One of these is PowerPoint’s Outline View, which lets users review and optimise the structure of their presentations. In our step-by-step guide, we’ll explain how the outline pane in PowerPoint works.

Creating a graph in Excel

How to create graphs in Excel

Long sequences of numbers can be off-putting and rarely provide quick overviews. But by creating a graph in Excel, you can ensure that everyone will immediately understand the relationships and trends you’re presenting. The Microsoft Excel spreadsheet application allows you to create many different types of charts and customise them exactly to your needs.

PowerPoint portrait view

PowerPoint: Set portrait orientation – how it works

The standard orientation for PowerPoint slides is horizontal, as this format provides the best foundation for most presentations to portray information. There is also content, however, for which a portrait orientation would be the better choice. Find out in this article what you have to do to change your presentation or individual PowerPoint slides to portrait view.

Table of contents in PowerPoint

Creating a table of contents in PowerPoint in just a few clicks

Using the popular presentation software Microsoft PowerPoint, you can create professional presentations with a wealth of features. However, as of version 2007, the PowerPoint table of contents, one of the basic elements of a presentation, has only been accessible via indirect means. We will show you how to create one in just a few steps.

Excel VBA

What is Excel VBA?

VBA in Excel stands for Visual Basic for Applications. The programming language can be used to create useful Excel tools to automate recurring tasks. Excel’s VBA programming is one of the easiest ways to exchange Excel data with other Office applications such as Word or PowerPoint. Learn all the basics in our VBA tutorial.

Page numbers in Word

How to insert page numbers in Word

The ‘insert page numbers’ function in Microsoft Word makes it easy to number the pages of your text documents. By adding page numbers, documents are more accessible and easier to reference. In the following, we’ll explain the different page numbering options, how to insert page numbers in Word and how to start page numbering later in a document.

Creating macros in Word

Word Macros: How to Create Macros in Word

Anyone who writes on a computer will regularly use Word, the word processing program from the software giant Microsoft. To simplify working with this Office application, operating steps and program commands can be automated by creating and executing “Word macros”. Read on to find out everything you need to know about macros in Word.

Word: Footnotes and Endnotes

Inserting footnotes and endnotes in Word

When you insert footnotes and endnotes in Microsoft Word, you’re able to provide supplemental context by explaining technical terms, commenting on paragraphs or adding citations to sources. These comments don’t disrupt the flow of the text because they are separate sections within a document. At the same time, they allow the reader to look up a respective passage where necessary. We’ll show you...

PowerPoint Speaker Notes

PowerPoint speaker notes: this is how you use the practical help feature

A PowerPoint presentation provides visual support for your talk or presentation. In order to avoid stumbles during a presentation, the application comes with an excellent support tool: PowerPoint speaker notes. These are not visible to listeners and assist you during the presentation. We explain how you can insert, display, and hide PowerPoint speaker notes and apply all the necessary settings to...

What is a bot?

What is a bot: types and functions

Anyone who has ever used the internet has probably wondered what a bot actually is. Bots are automated software programs that repeatedly execute tasks and commands. They can be used online for search engine optimisation, online marketing, customer communication, or even for illegal activities such as phishing and using malware. Here, you will learn how a bot works.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


Wait! We’ve got something for you!
Get your .co.uk domain for just £1/1st year.

Enter the web address of your choice in the search bar to check its availability.
12 month for £1/1st year
then £10/year