TikTok marketing

TikTok marketing: strategies for companies

 

What exactly is TikTok marketing and how is it implemented by businesses? The video-based social network TikTok has captured the world’s attention with its entertaining, user-generated clips, making it an attractive platform for targeted marketing campaigns. Keep reading to find...

 

How to set up a Zoom meeting

How to set up a Zoom meeting: creating your own Zoom meeting

 

Virtual meetings with the video conferencing tool Zoom are an excellent option when it comes to staying in touch with others despite working from home or separate company locations. Private conversations using your camera and microphone can also be quickly set up using the...

 

Click and Collect

What is Click & Collect and how do you get started with it?

 

Ordering food or goods online has become a habit for many. The advantages are obvious: products are rarely out of stock and delivered right to one’s doorstep, making this a very convenient way to shop. However, Click & Collect provides an alternative to traditional home delivery,...

 

Restaurants selling on Facebook and Instagram

Cafes and restaurants on Instagram and Facebook

 

Social media profiles are worthwhile for companies in various ways. In addition to the extra marketing, Instagram and Facebook can be used to sell products directly. Restaurants and cafes can also take advantage of this. Convenient buttons on the platforms point customers to...

 

Bibliography in Word

How to create a bibliography in Word

Anyone writing a paper for college or school will need to use citations—and they shouldn’t forget the bibliography either. In principle, creating a bibliography in Microsoft Word is not too difficult. If you make a database with all your references, you’ll only need a few clicks to generate references and a bibliography.

Page numbers in Word

How to insert page numbers in Word

The ‘insert page numbers’ function in Microsoft Word makes it easy to number the pages of your text documents. By adding page numbers, documents are more accessible and easier to reference. In the following, we’ll explain the different page numbering options, how to insert page numbers in Word and how to start page numbering later in a document.

Selling crafts online

Selling crafts online: Make money with your hobby

Whether you make unique arts and crafts, jewellery or sew your own clothes – it’s easy to share your products with the world. There are several simple and affordable options for selling your crafts online. Keep reading to find out more about selling on online marketplaces, setting up your own website, and using social media to your advantage.

How to see everyone on Zoom

How to see everyone on Zoom – the gallery view

Want to see all participants on Zoom because multiple users are in a video conference? With the Zoom gallery view, you can quickly get an overview and see all participants even in large Zoom meetings. More precisely, up to 49 participants at once. Learn how it works and the differences between the desktop and mobile app here.

Alternatives to Google

Google alternatives at a glance

Numerous companies and nonprofit organisations offer web search services beyond the Google algorithm. The competition is usually stuck with an outsider status when it comes to their alternatives to Google but they also present interesting approaches and innovative business models that don’t necessarily rely on the advertising industry. The trend toward anonymous web searches is also starting to...

Change Zoom background

How to change a Zoom background: Step by Step

There are many reasons to change your Zoom background. You might want to change your background to keep your surroundings more private, or to make your office seem a little snazzier! The popular video conferencing software Zoom offers many ways to customize your Zoom background. We’ll explain how to do it.

The evolution of Google search results: 1998 to present

Google search results: the evolution of the SERPs

Google has more or less shaped the way that we search for things online. The undisputed market leader among search engines has consistently found new features and functions to simplify and speed up the methods we use to find web pages and information on the internet. Since the foundation of the Google search back in 1998, Larry Page and Sergey Brin’s internet giant has consistently kept things...

Search more effectively with Google operators

Google search operators: advanced web searches

Google is the most popular search machine in the Western world and handles billions of search requests daily. What few users know, however, is that Google has a number of specialised commands to help searchers find what they’re looking for as quickly as possible. These operators are entered into the search bar along with keywords or search terms. Website operators can also gain valuable...

How to set up a Zoom meeting

How to set up a Zoom meeting: creating your own Zoom meeting

Virtual meetings with the video conferencing tool Zoom are an excellent option when it comes to staying in touch with others despite working from home or separate company locations. Private conversations using your camera and microphone can also be quickly set up using the software. In this article, we’ll show you how to set up a Zoom meeting – spontaneously or scheduled for a desired date.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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