Delete Snapchat account

How to delete your Snapchat account

 

Snapchat’s recipe for success is that images and videos that have been sent are automatically deleted immediately after they have been viewed. However, many people will eventually want to delete their Snapchat account completely. There are several possible reasons for this – the...

 

YouTube alternatives: an overview of the best portals

The 10 best YouTube alternatives at a glance

 

YouTube has revolutionised the Internet: since it was founded, it has been inundated with video content and more than two billion users have been recorded. No other alternative has come close to this impressive number. But what are the other video portals are available and what...

 

Deleting a Telegram account

Deleting a Telegram account

 

Deleting a Telegram account is almost as easy as making one. We explain why people are making the move away from Telegram, how to completely delete your account, and what happens after you’re done. You should be aware that you can’t recover a deleted telegram account. Keep...

 

Hootsuite alternatives

Hootsuite alternatives: what do other social media tools have to offer?

Today, successful social media marketing campaigns are all done via special software that unites different accounts from different networks, making the work a lot easier. In recent years, Hootsuite has established itself as the market leader in this field. However, when it comes to Hootsuite alternatives, there are many competitors with promising options for those looking for a cheaper platform,...

What is a thumbnail?

Thumbnails – little pictures, lots of power

Thumbnails can be found everywhere online. These small images help users to get a preview of web content such as photos or videos, and to select what might interest them. Thumbnails can be seen as teaser, formatted as compressed images. Website operators use the thumbnail images to attract attention and gain clicks. But what exactly are thumbnails? And when are they used?

Chrome 56: changes to make the web safer

Google is planning to label unsafe websites in Chrome

For two years now, Google has been actively promoting SSL encryption for websites. The search engine giant started acknowledging data transfer protection as a ranking factor in 2014, but now wants to go one step further. Users of Google’s browser, Chrome, will soon be actively warned about websites with unsafe data exchanges. This articles explains what the planned changes are and which...

Keyword Planner alternatives you should know

Keyword Planner: 5 alternatives to the Google tool

Google‘s Keyword Planner has already undergone numerous changes; new features have been added and existing features have been optimised. Since the end of 2016, the keyword-based tool has only had limited usability unless you have a larger AdWords campaign. Instead of obtaining exact values for the search volume of reviewed keywords, users of the free edition only get approximate range values that...

Buyer personas for optimal targeting

Buyer personas: Getting to know your customers better

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analysed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating concrete buyer personas helps to better align marketing measures with the target group.

The first step: lead generation

Lead generation

Are you looking for potential customers online? You will soon realise it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...

Second screen for online advertising

Second screen: when one just isn’t enough anymore

For many users, one screen is simply not enough. Dubbed by marketers as second screen, this phenomenon describes the new usage patterns of the smartphone generation. What’s meant here is the simultaneous usage of multiple devices. Both television broadcasters as well as advertisers seek to use this channel to their advantage as a means of winning over potential customers. Find out how the wall...

How to recover unsaved Word documents

How to recover unsaved Word documents

If either Word or your PC crashes while working on a Word document, don’t panic! Recovering unsaved Word documents is easy to do; even damaged or deleted files are not always lost. Microsoft has numerous tools built into its popular text program which allow you to retrieve the edited or in-progress file. And if these tools don’t work, Windows and special repair and recovery tools offer plenty of...

Word Styles: Creating and Modifying Styles in Word

Using, creating and customising Word styles

It’s often very time consuming to format each and every heading of a document individually, especially for lengthy, complex documents. Font, font size, font colour – these features, among others, must be consistent within a document to achieve a uniform layout. Word styles allow you to easily format and edit a text, making significant and otherwise tedious adjustments to features such as a table...

Malvertising: what’s behind the cruel scam

Malvertising: how to protect your computer

Malvertising is a growing problem for webmasters, online marketers and, last but not least, the millions of people who are affected every year. Behind this term is a sneaky method in which advertising banners are used to spread malicious software. No website is safe from this deceit – even well-known websites with millions of visitors have been compromised by these viruses. There are, however,...

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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