Delete Snapchat account

How to delete your Snapchat account

 

Snapchat’s recipe for success is that images and videos that have been sent are automatically deleted immediately after they have been viewed. However, many people will eventually want to delete their Snapchat account completely. There are several possible reasons for this – the...

 

YouTube alternatives: an overview of the best portals

The 10 best YouTube alternatives at a glance

 

YouTube has revolutionised the Internet: since it was founded, it has been inundated with video content and more than two billion users have been recorded. No other alternative has come close to this impressive number. But what are the other video portals are available and what...

 

Deleting a Telegram account

Deleting a Telegram account

 

Deleting a Telegram account is almost as easy as making one. We explain why people are making the move away from Telegram, how to completely delete your account, and what happens after you’re done. You should be aware that you can’t recover a deleted telegram account. Keep...

 

Keyword strategy

Keyword research - part 3: keyword strategy

An exhaustive keyword list alone isn’t enough to deliver any results that you’ll be able to use for an SEO strategy. Insights for onpage optimisation can only first be derived if the search terms have been both quantitatively and qualitatively evaluated and prioritised according to their relevance for the project you’re optimising. In part three of our series, we show you how to develop such a...

E-book templates

Everything you need to know about e-books – part 2: e-book templates

You may have impressive content, but with an appealing e-book design and a well-structured layout your publication will also look great and be easier to read. By ensuring good readability, creating visual stimuli, and offering more value to the reader, you increase your e-book’s chances of success. In the second part of our e-book series, we reveal how to create your own template and what you need...

A Comparison of TV-Sticks

A comparison of TV sticks: Smart TV made simple

TV sticks are used to stream videos, music, or other content and can be found in many modern households. For many owners of an older TV model, they are the cost-effective alternative to a new smart TV. Installing TV sticks is extremely simple: Once the user has connected the device to the TV set and connected to the Internet, streaming can start – either through the stick itself or the device...

Deleting your PayPal

Deleting my PayPal account – what do I need to know?

You do not have to provide any reasons to delete your PayPal account: If you find that you do not need or want to use your account anymore, then that’s enough to delete it. To do this, you don't even need to contact the service team directly, because in your profile settings you’ll find the option to delete your PayPal account quickly and easily.

B2G – Business-to-Government

B2G – business-to-government

In the course of setting up a business, there is no way around important authorities such as the tax or HMRC. But a relationship to the tax returns office need not just be a purely functional one – sometimes, it is possible to enter into a business relationship with these authorities too. This kind of business relationship between companies and authorities is called B2G (business-to-government).

How to write a briefing

How to write a briefing that results in the perfect text

If you commission someone to write copy, a copywriter briefing is the most important tool for communicating your ideas and specifications. Good text briefings are clear, precise, and highlight the most important content and key points of the commissioned text in such a way that writers can execute the assignments well. This step-by-step guide lays out which sub-items are essential to writing a...

E-procurement

E-procurement – a quick introduction

With e-procurement solutions, procurement processes can be handled more efficiently, which is important for business-to-business (B2B) purchasing. Modern software ensures that purchase procedures are partially, or even sometimes fully automated. Do you want to know if electronic procurement could support your business? Read on to find out if an e-procurement solution would suit your business.

B2B: business-to-business

B2B: business-to-business

B2B – short for business-to-business – is familiar to many sales and marketing professionals. But what exactly does the term mean, and how does a B2B company appeal to potential customers? The changes that digitalisation is bringing to business processes is presenting new challenges to companies, and the B2B industry is no exception. In this guide, you will learn how to respond appropriately to...

Ads.txt

Ads.txt: what’s the function of the file?

Ads.txt is meant to help fight a scam in programmatic buying: the scam of domain spoofing. The underlying concept is as simple as it is efficient: publishers are given more control over who can trade their ad space, and control this via a simple text file. We explain what this file is all about, how you can easily create an ads.txt file yourself, and how you can make sure that it’s working as...

Google AdWords alternatives

Google AdWords alternatives: the best platforms for effective SEA

In order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords alternatives. The likes of Bing, Amazon, Facebook, and more, offer useful platforms for targeted and effective advertising....

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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