Digitalisation for local businesses

Why digitalisation is so important for local businesses

 

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalisation itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits...

 

Click and Collect for Restaurants

Successful Click & Collect: 5 Tips for Restaurants

 

Would you like to offer your guests their favourite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra...

 

Crisis marketing

Crisis marketing to the rescue!

 

Economic crises pose a threat to the existence of many businesses. Irrespective of whether they’re caused by external or company-internal events: don’t freeze your advertising budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to...

 

Zoom fatigue

Zoom fatigue: how to avoid getting tired during video conferences

 

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly...

 

Histogram in Excel

Make a histogram with Excel

A histogram represents the frequency of measured data, making this chart an important tool for statistics. With a bar chart, it’s easy to read which areas are high-frequency and which ones aren’t. There’s no need use extra software to create a pictorial representation like this, because a histogram can be made using Excel.

Percentage formula in Excel

Using the percentage formula in Excel

Want to know how to calculate percentages in Excel? With the most important formulas for calculating percentages in Excel, the process is a cinch. In this article, you’ll learn how to calculate percentages of totals and growth rates, and how to figure out proportions and totals based on percentages. We’ll also give you tips on increasing and decreasing numbers by percentages.

Google Sheets keyboard shortcuts

Google Sheets – keyboard shortcuts at a glance

Google Sheets has a wide range of practical keyboard shortcuts that allow you to create and edit your spreadsheets more efficiently. In this article, we’ve put together an overview of the most useful keyboard shortcuts for Google Sheets. In addition, we show you how to access a list of all keyboard shortcuts and enable compatible shortcuts.

How to make a PowerPoint into a video

How to make a PowerPoint into a video – step-by-step instructions

Creating a PowerPoint video is anything but complicated. A finished PowerPoint presentation can be turned into a video in just a few steps and then be uploaded, and shared as a video on social media such as Facebook or YouTube. This guide will show you how to quickly and easily design and export a PowerPoint to video.

Word: Create a Table in Word

Word table: Creating a table in Microsoft Word

In Word, tables prove useful in the most diverse situations, and you have several options for creating them. You can either use the table templates provided by the Microsoft tool, or you can design your own. This enables you to improve your reports, invoices or the performance of household tasks. Even data from Excel can be integrated as a table into a Word file.

Google Sheets – VLOOKUP

Effectively work in Google Sheets with the VLOOKUP formula

VLOOKUP in Google Sheets is a practical formula for quickly finding corresponding values for a search query. Google Sheets automatically searches for the value of a search key in a column. Users can define which columns should be systematically searched from top to bottom. The VLOOKUP formula in Google Sheets saves a huge amount of time.

Excel SEARCH function

Excel SEARCH: tips for using the Excel SEARCH function

The SEARCH function in Excel gives you the ability to quickly perform complex analyses of large data sets, clean up your data, and stay on top of your documents. When used correctly, the Excel SEARCH function is a highly effective tool. In this overview, you’ll learn more about how to use this convenient feature.

Removing Hyperlinks

How to Remove Hyperlinks – in Word, Excel or Outlook

Hyperlinks in documents, emails or tables can be a real help for readers: you just need to click on the marked text and you’re sent to the relevant website. However, these blue text links aren’t always appropriate, since they make no sense on printed pages. So, how can you remove hyperlinks in Office applications?

Using Google Docs offline

Google Docs: working on your documents offline

So, you want to work on your documents on the go, but you will not have access to an internet connection. If you want to use Google Docs offline, all you need is the Google Chrome extension and adequate space on your hard drive to store your documents locally. We will go over how to work on your projects in Google Docs offline.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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