Delete Snapchat account

How to delete your Snapchat account

 

Snapchat’s recipe for success is that images and videos that have been sent are automatically deleted immediately after they have been viewed. However, many people will eventually want to delete their Snapchat account completely. There are several possible reasons for this – the...

 

YouTube alternatives: an overview of the best portals

The 10 best YouTube alternatives at a glance

 

YouTube has revolutionised the Internet: since it was founded, it has been inundated with video content and more than two billion users have been recorded. No other alternative has come close to this impressive number. But what are the other video portals are available and what...

 

Deleting a Telegram account

Deleting a Telegram account

 

Deleting a Telegram account is almost as easy as making one. We explain why people are making the move away from Telegram, how to completely delete your account, and what happens after you’re done. You should be aware that you can’t recover a deleted telegram account. Keep...

 

Growth hacking: creative growth strategies

Growth hacking: how to grow your company with smart and affordable ideas

In order to get new products or services onto the market, it’s more important than ever before to carve out new, more creative paths to achieve this goal. While search engine optimisation and social media marketing have since established themselves as indispensable components of any marketing mix, growth hacking is, for the most part, still in its infancy. This latter term refers to the principle...

Multivariate testing –  usability tests for success

Multivariate testing: the complex process for optimising the conversion rate

Conversions are highly contested, whether it’s regarding newsletter registrations, transactions, or how many clicks an advertisement receives. It is therefore important to critique your project daily and search for alternative ways to get visitors to carry out the desired action. Multivariate testing is one of the most complex ways to determine user behavior and it promises success when it comes...

Tips for successful Facebook marketing

8 tips for Facebook advertising success

Over the last few years words like ‘likes’, ‘followers’, and ‘to google’ have become a part of our everyday vocabulary. For those working in marketing, these terms have become a new type of virtual currency, and they are minted, traded, and evaluated on the world’s largest social media platform, Facebook. But there’s more to success in Facebook advertising than merely collecting fans and likes.

SEO Update: 2016 ranking factors according to Searchmetrics

SEO ranking factors 2016: the Searchmetrics study at a glance

With the annual correlation study on the topic of ranking factors, Searchmetrics has been taking care of the SEO sector since 2012. The prominent search and content performance platform also presents the most important findings each year in Google rankings – this comes in the form of general ranking factors and rank correlations. We have summarised the key learning points of the 2016 study for...

How does black hat SEO work?

SEO basics: what is black hat SEO?

Today you launch your website and tomorrow you’re ranked at the top of the list of search results? This is every website operator’s dream, but it’s sadly not that easy. SEO is an effective and sustainable marketing method, but it takes a while before the success starts to show. Some marketers use black hat SEO techniques to accelerate this process and in doing so are taking a big risk.

Microblogging: quick blogging made easy

Microblogging: a new way to blog

Microblogging is a form of blogging that involves publishing short, quick-to-the-point messages. A variety of apps and websites use microblogging and thereby attract millions of users. But what is behind the immense success of microblogging platforms? An introduction to the most popular and widely-used microblogging services and how to use them.

Voice search optimisation for your website

Optimising websites for voice search – future-oriented SEO

The process takes place rather quietly and unnoticed, but then again, voice search is becoming more and more important for search engines – and also for SEO. Changes in user behaviour and the first adjustments in search algorithms that take this trend into account are already noticeable. Future-oriented SEO starts right now with voice search optimisation. Get to know the most important voice...

What are advertorials?

Advertorials – The king of native advertising

Native advertising is the new buzzword in marketing. But not everyone correctly understands how advertorials and other native advertising work. Advertorials should not be confused with full-on adverts: As an advertiser, you have to stick to certain rules. An advertorial should not only fit in with its editorial environment, but also needs to lay all its cards on the table – i.e. : labelling...

Personal branding: make yourself a brand

Personal branding: how to market yourself online

The principle of self-marketing is best known as a tool used by celebrities. But while almost all of us post regular photos and updates on social networks, only some are using these tools to create an image for themselves as a means of helping their career. This process is known as personal branding. But how do you set about building a brand for yourself? Our introduction to personal branding will...

What is influencer marketing?

Influencer marketing: finding authentic brand ambassadors

Some are presenting beauty products on YouTube, others are sharing health tips on Instagram: (video) bloggers are the biggest new opinion makers online and have a huge influence over their fans and followers. The fact that their posts often feature links to shops and brands is no coincidence. Companies use influencers with a strong online presence to promote their brand or products to a built in...

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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