Generally, it is possible to delete your or other people’s comments on Facebook if it contains a superfluous character or violates the user guidelines of the social network. In this article we explain how to delete comments on Facebook, what you need to keep in mind, and when it is better to simply leave a comment as it is.
A heated interaction with friends or customers is actually what social media lives on. However, it’s important that comments don’t get offensive or bad for your business. If the tone of a discussion on your page is getting inappropriate, you can hide individual Facebook comments. Keep reading to find out how to do this.
If you use Twitch as a streamer, you’ll associate a Twitch name with your community. If you no longer like the Twitch name you chose when you registered, you can change it in a few steps. It’s straightforward, but the change is not possible at any time and affects your channel URL. We’ll explain how to change your Twitch name correctly on your PC and mobile.
The PDF format is a top choice for sending and sharing documents. That’s because the format ensures a uniform display of content across all devices. To edit or rotate the view of a PDF file, you need special programs. But what exactly are your options for rotating and saving a PDF? We present the best online and offline tools.
No matter the size of your business, a good customer retention strategy will significantly contribute to your success. There are various strategies and programs that you can adopt to create close connections between your company and customers. Keep reading to find out about the various types of customer loyalty programs, including examples.
Buying products online, trying them on at home, and sending them back if they don’t fit: Customers love making use of return policies. However, what exactly your return policy looks like is entirely up to you. Keep reading to find out what a return policy is, what you should include in yours, and what other companies put in theirs.
Take high-quality pictures, upload them online and earn money with them - sounds simple, right? The reality is not as straightforward, but the Internet allows professionals and amateurs alike to sell photos online. Two well-known methods are having your own website or using stock photo platforms. In this article, you’ll learn how to sell your photos online and what to consider.
The metaverse doesn’t actually exist yet, but that doesn’t mean it’s anything new. The idea of a virtual space that overlaps with the physical world has been around for decades. Originally the focus of science fiction writers, the metaverse is becoming increasingly relevant to our world. Soon, users will be able to move freely between virtual reality, cyber space, and the physical world. But what...
Why should you password-protect your data in Excel? Excel documents often contain sensitive information or formulas that shouldn’t be read or edited by unauthorised persons. When you password-protect an Excel spreadsheet, you decide who gets to view or amend your content. As long as you use a secure password, even modern technologies won’t be able to crack it. We'll show you how to get set up....
PDFs are some of the most frequently used documents. They likely appear in all areas of your life - in your private life, at school, or at work. To make it easier to work with PDF texts, PDF readers and browsers offer a search feature, but how does it work? Keep reading our dedicated article to find out how to search a PDF.
The IONOS Guide to Online Marketing: tips and expertise for all
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
Who should use our Online Marketing Guide?
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
How the guide is structured
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.