TikTok marketing

TikTok marketing: strategies for companies

 

What exactly is TikTok marketing and how is it implemented by businesses? The video-based social network TikTok has captured the world’s attention with its entertaining, user-generated clips, making it an attractive platform for targeted marketing campaigns. Keep reading to find...

 

How to set up a Zoom meeting

How to set up a Zoom meeting: creating your own Zoom meeting

 

Virtual meetings with the video conferencing tool Zoom are an excellent option when it comes to staying in touch with others despite working from home or separate company locations. Private conversations using your camera and microphone can also be quickly set up using the...

 

Click and Collect

What is Click & Collect and how do you get started with it?

 

Ordering food or goods online has become a habit for many. The advantages are obvious: products are rarely out of stock and delivered right to one’s doorstep, making this a very convenient way to shop. However, Click & Collect provides an alternative to traditional home delivery,...

 

Restaurants selling on Facebook and Instagram

Cafes and restaurants on Instagram and Facebook

 

Social media profiles are worthwhile for companies in various ways. In addition to the extra marketing, Instagram and Facebook can be used to sell products directly. Restaurants and cafes can also take advantage of this. Convenient buttons on the platforms point customers to...

 

How to make money blogging

How to make money blogging

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which...

Etsy alternatives

Etsy alternatives: where to shop for handmade pieces

Looking for an alternative to Etsy? The online marketplace is one of the most important places to sell for many artists, makers, and arts and crafts supplies. Whether Etsy is too expensive or too complicated for you, or you simply want to look for another selling portal: We’ll show you the best Etsy alternatives.

Word line break

Inserting a line break in Word

Microsoft Word is the most popular software for creating text documents and simplifies day to day work. One of the features that’s most helpful is automatic text formatting, for example the automatic insertion of a line break in Word, when a word goes beyond the line length. Often, however, it can also make sense to insert a manual line break, to better structure the document.

What is dropshipping?

What is dropshipping?

Dropshipping is an e-commerce business model that allows an online shop to sell items without having to stock or ship them itself. Instead, deliveries are made via a wholesaler or directly via the manufacturer. In this article, we will go over how this type of collaboration comes about, why it is so successful and what you need to do it.

Twitter Spaces

Twitter Spaces

Twitter is famous - and infamous - for its debate culture. On the platform, you’ll often find never-ending arguments or detailed stories despite the strict character limit. With Twitter Spaces, this should be able to happen a lot more easily and with fewer misunderstandings. Using your microphone and with an audience there, you can talk at length. What exactly can Twitter Spaces do?

Google PageSpeed Insights

Google PageSpeed Insights: how fast is your site?

Google PageSpeed Insights analyses the speed of websites on both desktop and mobile devices (when available). In addition, PageSpeed Insights provides information on existing problems and potential solutions in terms of loading speed. This article will tell you about how it is set out, how important it is to have a fast website, and how you can use it to tighten up your operations.

What is a tracking pixel?

Tracking pixel – online tracking made easy

Tracking pixels are highly efficient data collectors that document user behaviour and provide valuable information for online marketing. The tiny graphics can be easily implemented and act inconspicuously and without using many resources in the background. Nevertheless, there are a few things to keep in mind when using counting pixels to act in a GDPR-compliant manner.

Texting abbreviations

Texting abbreviations: HTH!

Chat slang has gained momentum since the dawn of the internet. Texting abbreviations and acronyms allow users to keep communication fast-paced and easy. But for anyone who isn’t familiar with text message abbreviations, reading a message from a friend or family member can become a long exercise in decoding. What is the history of internet abbreviations and which acronyms should you learn? Keep...

Netiquette

Netiquette: What you need to know for discussions online

When participating in discussions online, you should be sure to follow the netiquette of the group you’re interacting in. If you violate these rules of politeness, you’ll not only make a bad impression but might even have your post deleted or be banned from the group. But since netiquette is pretty much universal, you can easily avoid landing in these sticky situations.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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