What is dropshipping?

What is dropshipping?

 

Dropshipping is an e-commerce business model that allows an online shop to sell items without having to stock or ship them itself. Instead, deliveries are made via a wholesaler or directly via the manufacturer. In this article, we will go over how this type of collaboration comes...

 

Promote your website

Promoting your website: crash course for beginners

 

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:...

 

How to join a Zoom meeting

How do you join a Zoom meeting?

Professional or private, for many people Zoom is the preferred software for video conferencing. So it’s likely that sooner or later you will receive an invite to a Zoom meeting. But how do you join a Zoom meeting when you’ve never worked with the software before?

Targeting

Targeting

Targeting is the magic word for online marketing. Advertising and online commerce are as global as the internet. In this vast content universe, you will find many potential customers. But widely spread marketing campaigns are expensive and often fail to make a direct impact on sales figures. As a regional service provider, you can achieve more by localiszing your advertisements and as a...

What is Google Meet?

What is Google Meet?

Google Meet is a video conferencing service that you can use directly from your browser without special software. The service is now free with minor limitations, making it very popular. One especially practical feature: Google Calendar facilitates scheduling by attaching a Google Meet link directly to meeting appointments. In this guide, we’ll present many other key features of Google Meet.

How to write good SEO content

How to write good SEO content?

If you are looking to write content that gets top rankings on Google you need to know much more than the cliché phrase ‘Content Is King’. We all know that content is crucial but how do you research a topic, which keywords do you use and what is the best way to write it? In this article you will learn about the most important techniques required for writing SEO content that gets top rankings on...

What is a vlog?

Vlog – a video diary and marketing tool alike

With a vlog, you can directly communicate with a community, and so it’s a way of showing who you are. But what is a vlog anyway? What's behind the term, and how does vlogging work? We’ll show you how to use vlogs not only to appear more authentic, but also to significantly increase your reach and retain your followers in the long term.

PowerPoint wrapping text around image

PowerPoint: how to wrap text around an image

Microsoft PowerPoint lets you create vivid presentations by incorporating text, objects, and animations. However, despite the program’s extensive features and formatting options, there is no automated function to wrap text around an image in PowerPoint. Here, we’ll show you how to set up formatting manually and work around the missing feature using Microsoft Word.

Multi-level marketing

MLM: what is multi-level marketing?

In multi-level marketing (MLM) or network marketing, consumer goods such as cosmetics and nutritional supplements are sold directly to end-user consumers by freelance sales representatives. MLM organisations use clever commission systems to recruit customers into the sales workforce, creating an ever-growing marketing network.

How to submit your website to Google News

Google News: submitting and optimising your website

Google News is the world's most popular news search engine. Submitting your website to Google News can immensely boost the success of your website. Registering for Google News is far from easy and requires careful optimisation of your website while following Google News guidelines – but the effort really pays off. This guide to Google News will show you how it works and how you can optimise your...

Slack alternatives

5 Slack alternatives for internal corporate communication

Slack is a cloud-based communication tool for businesses. It is best known for its user-friendliness and its instant rise to success on the market. Many Slack alternatives are just as intuitive in their design – and many have the advantage of meeting Euripean data protection standards. With self-hosted and open source options, some of the best alternatives to Slack provide businesses with full...

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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