Digitalisation for local businesses

Why digitalisation is so important for local businesses

 

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalisation itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits...

 

Click and Collect for Restaurants

Successful Click & Collect: 5 Tips for Restaurants

 

Would you like to offer your guests their favourite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra...

 

Crisis marketing

Crisis marketing to the rescue!

 

Economic crises pose a threat to the existence of many businesses. Irrespective of whether they’re caused by external or company-internal events: don’t freeze your advertising budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to...

 

Zoom fatigue

Zoom fatigue: how to avoid getting tired during video conferences

 

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly...

 

Word is not responding

Word is not responding: What to do when Microsoft Word has stopped working

Word is not responding: For many users, Microsoft Word is the most important program on their computer, making it all the more frustrating when Word freezes. There are many reasons why Word might suddenly stop responding. Add-in problems are a frequent cause. Other times, Word itself is not the source of the problem: Printer settings or antivirus software can also interfere with Word.

Conditional formatting in Excel

Excel: conditional formatting – what is it?

Excel’s conditional formatting is a useful feature to visually distinguish and analyse your data. This type of Excel formatting allows you to emphasise cells according to certain conditions. Conditions are predefined using specified values or formulas. But how does it work? And how is conditional formatting applied in Excel?

Emotional branding

Emotional branding: definition and examples

A brand is not just a name slapped onto a product. It is the heart of your marketing strategy. If used correctly, emotional branding attracts customers not through logical arguments, but rather through emotional experiences and ideals. How good a product or service is depends above all on how customers feel when they think about your brand.

SCOR model

The SCOR model: definition and tasks explained

A supply chain consists of various cross-company process flows. The SCOR model (short for supply chain operations reference) is tasked with analysing and structuring the various process levels within a supply chain. SCOR optimises business processes along the value chain and serves as a reference for the analysis, standardisation, and coordination of process categories.

Creating a PowerPoint macro

PowerPoint macros: How to automate your everyday work with PowerPoint

PowerPoint is many people’s first choice when preparing a presentation and creating slides. PowerPoint macros can make work considerably easier for anyone who uses the Microsoft application regularly. We will tell you what a PowerPoint macro actually is and also show you what you can create yourself using these mini-programs after a little practice.

How to insert comments in Word

Inserting, editing and deleting comments in Word

The built-in comment function in Microsoft Word is a great way of adding helpful information to your own documents or other texts. Any comments you add will be visible to all other users. Whether or not they can be edited or deleted depends on how the document access rights are configured. This guide explains how to insert comments in Word, and also how to edit and delete them.

EXCEL IF AND formula

IF AND in Excel: Everything you need to know

If you want to evaluate your data with regard to multiple criteria, the combination of the Excel functions IF and AND may be of use to you. Based on whether the conditions you defined are met or not, Excel will return a result of your choosing. Keep reading to find out how and when to use Excel’s IF AND formula.

Excel COUNT function

How to use the Excel COUNT function

Analyses and calculations in Excel can be highly complex. Excel’s worksheets let you create huge tables, but sometimes you just want to answer a very simple question: How many cells in the table contain a number? In big worksheets, it can be virtually impossible to check the whole thing manually. The COUNT function in Excel was created specifically to solve this problem.

Screencast

Screencasting: how to do a screencast with screen recording

When it comes to explaining the complex features of computer programs, written instructions only go so far. Screencasts can help you to explain complex processes in a simple and entertaining way, to show what’s happening on your screen. Keep reading to find out how to make a screencast and what you should take into consideration during preparation and editing.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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