Promote your website

Promoting your website: crash course for beginners

 

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:...

 

The basics of search engine optimization

Search engine optimisation: basics for beginners

Google helps users to find exactly what they are looking for online. Every website owner should optimise their site in order to be placed as high up as possible in the search results. This is beneficial to the reader and customer as well as the search engine itself. Optimising is not only about content; it also includes structural and technical aspects.

How to optimize your SEO content

10 tips for optimising your SEO content

What distinguishes good SEO content from average website content? Why is it so important to optimise SEO texts on your homepage for search engines? These ten tips on topics such as keyword optimisation, duplicate content, and internal links show you how to customise your site content to meet the demands of the modern web search. Don’t forget that a good writer first writes for the reader and then...

How does content marketing work?

Content Marketing

Informative, creative, and adapted to the users’ needs: that’s how all advertising should be. But in reality, it’s a different story. People have grown sick and tired of traditional marketing methods, having developed the ability to ignore even the most aggressive forms of advertising. The solution: offer the customer information and high-quality content in order to transform them from a reader...

Content strategy

Content strategy

There’s more to expanding your online business than just increasing sales. Using content marketing, a business can inform, entertain, and reach out to potential customers in order to win their trust. It’s therefore important to create strong content with valuable information, tailored specifically for your target group. But this kind of content doesn’t just appear overnight. If you want long-term...

Content marketing – analysing the results

Content analytics and measuring success right

Strategic planning, laborious implementation, targeted promotion – anyone looking to make content marketing a sustainable aspect of their advertising campaign has their work cut out. But just because the content is online and has acquired its first likes doesn’t mean that the work is over and it’s time to put your feet up. Long-term monitoring of results and the optimisation of individual...

Successful content promotion

Content promotion: maximum reach for your content

A content marketing strategy doesn’t just appear, but is rather the result of an intense analysis of goals, strengths, and content. Implementing the strategy requires a lot of personnel as well as finances. You design the content, write blog posts, produce videos, and put together whitepaper and e-books. After all this, you still aren’t finished. Nothing will happen if you don’t start promoting...

Content marketing in B2B: finding the right strategies

Content marketing in B2B: strategies, opportunities, and challenges

Content marketing has arrived in the B2B sector. However, a successful B2B content marketing strategy differs fundamentally from those used by B2C companies. The target group is demanding, potential customers are most likely specialists in their field of expertise, and they make their decisions based on facts, figures, and pragmatic principles. This poses very specific challenges for B2B content...

Keyword strategy

Keyword research - part 3: keyword strategy

An exhaustive keyword list alone isn’t enough to deliver any results that you’ll be able to use for an SEO strategy. Insights for onpage optimisation can only first be derived if the search terms have been both quantitatively and qualitatively evaluated and prioritised according to their relevance for the project you’re optimising. In part three of our series, we show you how to develop such a...

Keyword research

Keyword research – part 1: first steps

The world of search engine optimisation revolves around keywords. Website operators looking to optimise their project for major search engines must find out how to get their search terms on the coveted top spots in the search engine results pages. To put it another way, on-page optimisation can’t take place without first conducting keyword research. In the first part of our series, we introduce...

Google AdWords alternatives

Google AdWords alternatives: the best platforms for effective SEA

In order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords alternatives. The likes of Bing, Amazon, Facebook, and more, offer useful platforms for targeted and effective advertising....


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