Joy of Missing Out

JOMO: The mindful countertrend to FOMO

 

JOMO (joy of missing out) is the antithesis of FOMO (fear of missing out). Younger people especially are discovering the joy of missing out for themselves. They’re enjoying the moment, instead of chasing after trendy events and comparing themselves to others on social media. JOMO...

 

Video conferencing

Video conferencing: How to make virtual meetings a success

 

Flexible working models are hard to imagine without video conferencing. Employees from different locations can meet easily for personal exchanges on a digital platform. But which software is recommended for optimal video conferencing? How can you make video conferencing more...

 

Skype alternatives

The best alternatives to Skype: 13 free applications for video calls

 

For millions of people around the world, video chats and conferences are an essential part of daily life – for both work and leisure. When it comes to video telephony software and applications, Skype is by far the leader of the pack. In fact, many people are unaware that there’s...

 

What is a thumbnail?

Thumbnails – little pictures, lots of power

Thumbnails can be found everywhere online. These small images help users to get a preview of web content such as photos or videos, and to select what might interest them. Thumbnails can be seen as teaser, formatted as compressed images. Website operators use the thumbnail images to attract attention and gain clicks. But what exactly are thumbnails? And when are they used?

The best WhatsApp alternatives

The best WhatsApp alternatives

Invitations to dinner parties; updates about work; an away day with your Sunday football team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other on the market. But this networking comes with its disadvantages too: the main one being that WhatsApp shares user data...

Measuring success: Instagram statistics & analysis tools

Instagram for business – part 3: measuring success

Monitoring success is an indispensable part of advertising, and social media marketing with Instagram is no different. Without analysis, you lose the overview as well as optimisation potential, and your hard-won followers might withdraw. If you want to prevent this, you should keep a close eye on your account - with Instagram statistics or an Instagram follower analysis.

Instagram: the best tools for increasing your range

Instagram tools: 7 apps for more success on Instagram

Since Instagram was released in 2010, the photo platform has been steadily growing. After being sold to Facebook, the online service became one of the most important marketing channels for bloggers, companies, and influencers. Being successful on this social image network, however, isn’t set in stone: Instagram apps help to create content and posts, and aid with time management as well as other...

Pinterest Advertising

Pinterest advertising: all you need to know about Pinterest ads

It’s no longer a secret that advertising with social networks can effectively target specific customer groups. Each network offers a different set of benefits depending on its thematic orientation and functions. Pinterest focuses predominantly on image-based content. The pinboard network has almost no thematic restrictions and is therefore in high demand when it comes to advertising. What do you...

Reasons for social media monitoring

Why there’s no way around social media monitoring

The beginning of all social media efforts: running a critical inventory on your company or business. How well known is my brand within the biggest social networks? In what context do mentions of my products or services arise? On which platforms do these discussions occur? Social media monitoring (SMM) can deliver valuable information on this front. Different tools can assist you in keeping track...

What is YouTube Stories?

YouTube Stories: The video platform now offers a Story function

In order to remain at the forefront of the social media world, even pioneers like YouTube must be guided by younger competition from time to time. Youtube has therefore decided to introduce another communication channel in addition to the Community feature. Like Snapchat and Instagram, the video platform now has a Story feature that allows you to share short videos with your followers. Originally...

The best alternatives to Facebook Messenger

The best alternatives to Facebook Messenger

Facebook's messaging function has long become indispensable as a means for many people to keep in touch with friends and colleagues – even on the move. Using Facebook Messenger app on your phone tends to use up a lot of battery power and internet data. Fortunately, there are good alternatives that allow you to navigate Facebook chats just as easily and quickly, and that often also help to protect...

Your guide to becoming a social media influencer

How to become an influencer

Influencers are modern, digital trendsetts whose YouTube videos and Instagram posts are viewed, shared, and liked millons of times. These people are icons to their fans, and have a considerable influence over their consumer behavior. Influencer marketing relies on this as an effective form of advertising and makes it a lucrative profession. However, the path to becoming a social media influencer...

Facebook competition

Facebook competitions: how to make them successful and legally compliant

Whether a tricky quiz, soccer betting games, advent calendars, or contests for creativity: Facebook competitions reach lots of people and encourage them to participate. The promising advertising campaign can often be implemented without much time and budget expenditure. If you proceed strategically, you can achieve its full potential and therefore the desired effect. Our guide will help you do...


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