TikTok marketing

TikTok marketing: strategies for companies

 

What exactly is TikTok marketing and how is it implemented by businesses? The video-based social network TikTok has captured the world’s attention with its entertaining, user-generated clips, making it an attractive platform for targeted marketing campaigns. Keep reading to find...

 

Restaurants selling on Facebook and Instagram

Cafes and restaurants on Instagram and Facebook

 

Social media profiles are worthwhile for companies in various ways. In addition to the extra marketing, Instagram and Facebook can be used to sell products directly. Restaurants and cafes can also take advantage of this. Convenient buttons on the platforms point customers to...

 

Advertising on Facebook

Social media marketing: success with Facebook ads

With millions of daily users, Facebook is not only the world’s largest social network, but it has also transformed itself into one of the most effective platforms for online ad campaigns. By adjusting the settings, fan page administrators are able to influence which user groups their Facebook ads reach. With the ad manager, different campaigns can be started and, thanks to targeting methods,...

Doxing

Doxxing: The Danger of Being Too Open

Personal data that you carelessly make available on the Internet can later cause considerable harm. If you are the victim of a doxxing attack, your most private information is picked up on the web and disseminated with lightning speed. This can result in insults, threats, and defamations – offline as well as online. Why do perpetrators resort to this sinister method?

Joy of Missing Out

JOMO: The mindful countertrend to FOMO

JOMO (joy of missing out) is the antithesis of FOMO (fear of missing out). Younger people especially are discovering the joy of missing out for themselves. They’re enjoying the moment, instead of chasing after trendy events and comparing themselves to others on social media. JOMO is a response to the increasing levels of stress associated with the modern world of work and social pressures.

URL Shortener

URL Shorteners For Shrinking Links – The Five Best Short URL Services

Why compress a link with a URL shortener? A good URL should be clearly composed, and also show the website’s navigation structure. However, these lengthy URLs can sometimes be too long for marketing and social media. A link or URL shortener allows you to create a small URL in no time at all. Find out how to shorten a URL, how secure it is, and which tools are available in our article.

Video conferencing

Video conferencing: How to make virtual meetings a success

Flexible working models are hard to imagine without video conferencing. Employees from different locations can meet easily for personal exchanges on a digital platform. But which software is recommended for optimal video conferencing? How can you make video conferencing more effective? We have compiled the most important tips.

Selling on facebook

Selling on Facebook

Facebook is a social network with huge potential for retailers. It combines lots of different functions on a single platform. Whether you’re networking, sharing content, or trying to sell on Marketplace, Facebook lets you do it all. There isn’t just one way to sell products on Facebook – there are different methods to suit different businesses. Thanks to intuitive F-commerce features, it’s easy to...

How to delete a Google Account

Deleting your Google Account: A step-by-step guide

Google’s services are very popular around the world. In addition to the well-known search engine, Gmail, Google Maps and the in-house browser Google Chrome are standard applications for many users. An active Google account is required to use these services and their features. But how can you delete your Google account if you no longer want to use the Google apps?

Deepfakes

Deepfakes: the next generation of counterfeits

Thanks to deepfakes, the internet is experiencing a new generation of counterfeits: they enable realistic video manipulation with little effort involved. This is due to pioneering technology. Machine learning and neural networks are able to portray people in situations that they’ve never actually been in e.g. in porn. This is how deepfakes on Reddit became so popular. In the future, these...

Selling on Instagram

Selling on Instagram works!

Millions of people use Instagram to discover the latest trends and products. With so many potential customers within reach, having a business presence on the app can be an effective way to sell your products. We’ve got great tips and tricks to help you start selling on Instagram, from optimising your business account to creating Instagram Stories and working with influencers.

What is leetspeak?

A guide to leetspeak

The internet has long been home to all kinds of subcultures. When communicating online, many internet users use leetspeak as a code that is only understood by those initiated. In leetspeak, letters are replaced by numbers and special characters. Here, we explain how leetspeak originated, what leet has to do with online jargon, and what “1337” means.


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