TikTok marketing

TikTok marketing: strategies for companies

 

What exactly is TikTok marketing and how is it implemented by businesses? The video-based social network TikTok has captured the world’s attention with its entertaining, user-generated clips, making it an attractive platform for targeted marketing campaigns. Keep reading to find...

 

Restaurants selling on Facebook and Instagram

Cafes and restaurants on Instagram and Facebook

 

Social media profiles are worthwhile for companies in various ways. In addition to the extra marketing, Instagram and Facebook can be used to sell products directly. Restaurants and cafes can also take advantage of this. Convenient buttons on the platforms point customers to...

 

Slack – modern, in-house communication

What is Slack – what can it be used for?

What is Slack? This program with its memorable name is used for internal company communication but what exactly can Slack do? And is it worth switching over to it? We outline some of Slack’s key features so you can decide for yourself whether the new Silicon Valley program might be something for you or your company.

Micro influencers: the better brand ambassadors?

Micro influencers and what they mean for social media marketing

In the world of social media marketing, micro influencers are gaining a more and more prominent role as brand ambassadors. Users are more inclined to trust ‘smaller’ opinion leaders and their recommendations, because they see them as more authentic and interact with them regarding a specific topic. Their credibility and expert status make them particularly appealing to brands, which is why micro...

Find success with the right social media tools

Social media tools

In the world of social media marketing, the key to commercial success is a balancing act. A like here, a share there. Increasing your Twitter follows is an art form in itself: combining regular updates with engaging content that is of interest to your target group. Social media tools can help to break this daunting task into manageable chunks.

Snapchat Spectacles | What can these camera glasses do?

Snapchat Spectacles: Glasses with a camera function?

Snapchat Spectacles are becoming more and more popular but are also polarising the general public. Supporters of the Snapchat initiative view the sunglasses with an integrated camera as very practical and as an iconic addition to the app. Others, on the other hand, criticise the glasses due to the fact that they allow people to be filmed without their knowledge or permission. But just how exactly...

Snapchat followers: Get more with these Snapchat tips

Snapchat followers: How do I give my channel more range?

Snapchat is only accessible via an app. This can make it difficult to extensively promote your account’s content and gain more followers on Snapchat – especially if part of your target group isn’t already on Snapchat and has to first install the app to visit your channel. But while the promotion of social media channels on other platforms such as Facebook or Instagram is easier, there are several...

Tips for successful Facebook marketing

8 tips for Facebook advertising success

Over the last few years words like ‘likes’, ‘followers’, and ‘to google’ have become a part of our everyday vocabulary. For those working in marketing, these terms have become a new type of virtual currency, and they are minted, traded, and evaluated on the world’s largest social media platform, Facebook. But there’s more to success in Facebook advertising than merely collecting fans and likes.

Microblogging: quick blogging made easy

Microblogging: a new way to blog

Microblogging is a form of blogging that involves publishing short, quick-to-the-point messages. A variety of apps and websites use microblogging and thereby attract millions of users. But what is behind the immense success of microblogging platforms? An introduction to the most popular and widely-used microblogging services and how to use them.

What is influencer marketing?

Influencer marketing: finding authentic brand ambassadors

Some are presenting beauty products on YouTube, others are sharing health tips on Instagram: (video) bloggers are the biggest new opinion makers online and have a huge influence over their fans and followers. The fact that their posts often feature links to shops and brands is no coincidence. Companies use influencers with a strong online presence to promote their brand or products to a built in...

Successful social media marketing

Social media marketing: using likes to your advantage

There’s more to social media than cat videos and holiday selfies. Over the past few years, marketing managers have discovered the great potential of different social media channels. Almost every business uses Facebook as a marketing platform, and many have discovered that this social network is about more than just managing the business’ image and strengthening a brand name. Social media marketing...

How to get more Twitter followers

How to get more Twitter followers

The social networking platform, Twitter, has established itself as a social media giant. Public figures, political parties, associations, and businesses all make use of the numerous marketing opportunities this platform offers. Unlike other similar services, Twitter allows direct advertising. Your success mostly depends on your active follower-base which will only grow if you publish informative...


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