If you only base your web project on your own marketing ideas, you run the risk of prioritising the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimisation and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?
A data management platform (DMP) stores and organises user data to use for marketing purposes. The supply-side platform and the demand-side platform use this information on the ad exchange to tailor ads in real time, allowing companies to reduce losses and ensuring ads reach their target market. Learn more about DMPs here.
Those who use Google Analytics know how valuable the data is that this web service is able to deliver. In order to hold your own against the likes of your competition, monitoring your website visitors is an indispensable task. But which techniques make these data gathering tools so useful? We’ll introduce the concept of web page tagging and let you know how it works.