Clubhouse app

Clubhouse app: what’s behind the hype?

 

Clubhouse has caught the attention of users through its new approach. Instead of writing to each other, users talk to one another – at the same time and at eye level. Discussions and lectures run exclusively through audio. There’s no video or texting. So, you can listen to other...

 

What is call to action (CTA)?

CTAs: Turning clicks into customers

 

Optimising your CTAs is the key to boosting your profits by turning more of your website visitors into customers! CTAs do not only improve your customer experience, but they can also help boost your SEO rankings. Find out more in this article.

 

E-mail marketing trends

Email marketing trends 2021: 9 ideas for the new year

 

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these email marketing trends in 2021: more automation possibilities, new design options, stricter data protection, and things that are made possible thanks to artificial...

 

Digitalisation for local businesses

Why digitalisation is so important for local businesses

 

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalisation itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits...

 

Click and Collect for Restaurants

Successful Click & Collect: 5 Tips for Restaurants

 

Would you like to offer your guests their favourite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra...

 

Crisis marketing

Crisis marketing to the rescue!

 

Economic crises pose a threat to the existence of many businesses. Irrespective of whether they’re caused by external or company-internal events: don’t freeze your advertising budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to...

 

Reasons to get your own email domain

Personal e-mail domains: professional communication on the web

 

A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal...

 

CMS comparison 2021: The 5 most popular open source systems

  • CMS

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. The market for open source solutions of the CMS variety is huge. Among the best known are WordPress, TYPO3,...

What is a blog?

We all know what they look like. Maybe you regularly read blogs on fashion, books, or cooking yourself. But what is a blog? And is it any different to a website? If you’re new to the world of blogging, fear not. This article contains everything you need to know – the types of blogs that exist, how a blog works, and how you can start a successful blog yourself.

What is the builder pattern?

The builder pattern is a design pattern that is used to simplify the development of software for repetitive processes. It falls under the umbrella ‘design patterns’ which encompasses the use of templates for structuring, depiction of behaviour or construction. The builder design pattern falls within the latter category. The builder pattern separates the construction of an object from its...

Facade pattern: unified interface for software projects

The facade design pattern, facade pattern in short, plays an important role in object-oriented software development. The pattern offers an elegant way to merge different interfaces of sub-system classes and develop software more flexibly and in a less complex manner. Find out what this entails and what its advantages and disadvantages are using facade pattern examples.

The singleton pattern – a class in itself

The singleton pattern comes into play when unchangeable programme sequences are used. A singleton guarantees that a class exists only once. It belongs to the category of creational design patterns in software development. Here, we’ll explore why the singleton design pattern is considered a powerful and yet problematic tool.

Decorator pattern: a pattern for dynamic class expansion

Developers often come across huge challenges when managing classes. That is particularly true when managing a large number of sub-classes. The so-called ‘decorator pattern’ promises a solution: the design pattern allows for dynamic optimisation and expansion of classes during the compilation process or even while running software.

What role does SEO play in domain selection?

For a site to position well in the search results, there are many technical, strategic, and content-related requirements that need to be fulfilled. The problem is that these factors – over 200 of them in total – are not all known. Google keeps many of them a secret in order to prevent manipulation and deception of their search engine. Is the domain name a factor? Is there such as thing as the...

How to format hard drives on Windows

Formatting a hard drive prepares a disk for use with Windows. It can subsequently be used for file storage or as a backup medium, for example. Formatting is not a major problem with Windows as all the required functions are available as on-board tools. Find out how to format a hard drive and when it is useful to do so.


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