Social commerce

Social commerce – using social media to increase sales

 

Social commerce connects online shops with social media networks to improve sales. It allows small and medium-sized businesses to expand their customer base and boost revenue. To capitalise on the huge potential of social commerce, retailers need to understand how to use it...

 

Creating a GIF

Making a GIF: tools for animated graphics and short clips

 

Memes as video clips, snippets from popular shows, animated logos, or banner ads: the practical GIF format has universal appeal, and can be used in many online contexts. GIFs can be found all over the internet, but making a GIF is also a popular option, with the added bonus that...

 

Windows 7: End of Life

Windows 7 end of support: What you need to do?

 

Even years after it was first released, Windows 7 continues to be one of the favourite operating systems worldwide. But with Microsoft announcing the end of its support for Windows 7, many PC users will need to upgrade or look for an alternative. But just because Windows 7 has...

 

Webdesign trends

8 web design trends that are important for 2020

 

In 2020, web designers will, for the most part, continue focusing on what they did in 2019: user-friendliness. Web design trends continue to be shaped by the mobile revolution, which has forced web designers to have a rethink: screens have become smaller and now the internet has...

 

Best Video editing programs

The 7 best video editing programs of 2020: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2020 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

Perfect out of office message: Examples and templates

How to create the perfect out of office message

 

The out of office message is a crucial part of email communication in the workplace. If you don’t have access to your email, your contacts will want to know when you’ll be back and whether or not you’ll be represented by someone else in your absence. An out of office reply may be...

 

Dropbox alternatives for file hosting

Cloud storage providers: the best Dropbox alternatives

 

Dropbox is one of the most famous and most successful cloud storage services available. Its success is largely due to its many functions and ease of use. But when it comes to data protection and maximum free online storage space, this popular app isn’t the pick of the bunch....

 

Synergy in search engine marketing: how to find the right SEO-SEA mix

Search engine optimisation and search engine advertising aims to increase the visibility of a website, gain more visitors, and generate conversions. These two components of search engine marketing (SEM) should not be viewed as two completely distinct features. Only with the right mix of SEO and SEA is it possible to achieve synergy in search engine marketing and, as a result, sustainably increase...

What is search engine marketing (SEM)?

Search engine marketing (SEM) is one of today’s most important online marketing channels. But what exactly is search engine marketing? And how do its subcomponents SEO and SEA vary from one another? By adhering to fundamental marketing measures for web searches, website operators are able to optimise strategic aspects of their websites, thereby gaining more visitors and enhancing their web...

Varnish Cache: a performance boost for dynamic websites

When a web project is growing and the user rates are beginning to skyrocket, some web servers may quickly become overworked when it comes to dispatching requested content. A hardware upgrade may seem like the only option, but this can be an expensive undertaking. Varnish hosting offers an affordable alternative. But despite the excellent performance it delivers, the software still has its...

Keyword research – part 2: research tools

Putting together a useful keyword set isn’t as simple as thinking up a couple of search terms and jotting them down in a brainstorming session. Keyword research experts know to check the relevance of their terms and to try out different keyword variants and combinations to improve their positioning in Google’s search engine results pages. The following keyword research tools are great ways to...

Gain your customers’ trust with a trust seal

If you run an online shop, you’ll want users to not only browse your pages but to buy your products too. Getting a visitor to convert is your main focus. Quality content and strong references for your data security can strengthen users’ trust in your products. Trust seals can therefore help to clear any doubts users may have about the legitimacy of your store.

Web app of the week: WhatTheFont

The WhatTheFont tool from MyFonts allows you to find the web fonts you love. The latest winner of our ‘Web App of the Week’ series, this free tool identifies typefaces based on the nuances in their own, unique designs. All you need is a screenshot of some sample text; WhatTheFont does the rest for you.

Exclusive new top-level domains: background and examples

The options for new web addresses with the traditional domain endings like .com, .org, or .net are all but exhausted. Often, companies have to be either very creative or prepared to part with a lot of money in order to land an internet address that really represents their identity and values. These new top-level domains are designed to improve this situation and revolutionize the World Wide Web’s...

Blogger outreach: securing the right relationships

Collaborating with successful bloggers or YouTubers is a big part of building a solid marketing repertoire. The size of the company doesn’t matter; anyone can benefit from having bloggers as brand ambassadors. A successful blogger collaboration enables you to profit from the reach and authenticity of the writer. But of course there has to be some give and take; if you want to work together with...

Good customer service ensures long term success

Acquiring new customers is an important matter for every online shop owner, but it can be time-consuming and expensive. So it makes sense to try to keep existing customers long term and encourage them to continue buying from your site. How can you make use of resources to help extend the customer lifecycle?

Mobile commerce: a mall in the palm of your hand

Try as you might, there’s no getting away from mobile commerce. This platform has experienced continuous growth in the past few years, establishing itself as a vital area of online commerce. These days, traders can generate as much as one third of their revenue through purchases made on smartphones and tablets. Finding success in mobile e-commerce relies on two main things: creating a thoroughly...


Wait! We’ve got something for you!
Get your .co.uk domain for just £1/1st year.

Enter the web address of your choice in the search bar to check its availability.
12 month for £1/1st year
then £10/year