If you don’t have a ready-made template or a homepage kit for the development of a front-end, but also don’t want to completely start from square one, then you should think about using a CSS framework such as ZURB Foundation. The open source solution offers a flexible grid system, numerous other pre-made code snippets, and everything you need to implement a responsive web presence.
An inbox full of spam is enough to grind anyone’s gears. Too many marketers try to worm their way into the inboxes of potential customers without seeking permission. The double opt in process is used in the UK to try to combat spam. To ensure you don’t drive any customers away or ruin your company’s reputation by sending undesired newsletters, you should look into the double opt in process.
Domain grabbing and cybersquatting are often used as synonyms, but there is a slight difference between the two. The former is a term for perfectly legitimate domain trading, whereas cybersquatting damages name rights and trademark laws and usually leads to disputes in court. We explain the difference and what trademark infringement can mean for you.
If you own a website, you should know that it needs to be continually maintained and adjusted. But in addition to normal tasks such as administration, maintaining content, and web design, sometimes radical, fundamental changes need to be made. These are especially necessary if you decide to rename your website, a process which is known as a domain change. But how exactly does a website operator go...
Most computer users are at least aware of the term firewall. When activated, they help protect computers. But notifications about blocked applications can become a source of irritation for many users, especially when the background information for such messages is unknown. But how do firewalls work? And what role do hardware firewalls play in protecting your computer?
Ever wondered why products never have the same shape and ornamentation, even when it comes to everyday items like toilet paper or bottles of beer? The answer lies in design right and registration. Though the UK’s independent body for copyright and design, the Intellectual Property Office (IPO), offers their design right policy free of charge, design registration is a more legally binding way to...
Many people regard expired domains as website addresses that were previously in use, but have become available for re-registration after the contract was terminated or ran out. The life cycle of a recently available domain can have a positive as well as a negative effect on the search engine ranking. The focus is primarily on inbound links that come from other websites.
In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analysing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important?
The Apache http server is the standard web server for providing HTTP documents on the internet. But did you know it’s also possible to install an apache web server locally on your Windows PC? This is a great method of testing out web pages and checking scripts. To get started, all you need is the free software package and a few minutes.
Analytics tools are widely used to collect statistics on website usage: with Google Analytics, Piwik, and other software, the users’ surfing behaviour can be more easily understood. What’s less known is that newsletter tracking in e-mail marketing does a similar job regarding e-mail dispatch. This allows you to determine, for example, whether recipients have opened your newsletter and clicked on...