Skype alternatives

The best alternatives to Skype: 13 free applications for video calls

 

For millions of people around the world, video chats and conferences are an essential part of daily life – for both work and leisure. When it comes to video telephony software and applications, Skype is by far the leader of the pack. In fact, many people are unaware that there’s...

 

Promote your website

Promoting your website: crash course for beginners

 

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:...

 

Social commerce

Social commerce – using social media to increase sales

 

Social commerce connects online shops with social media networks to improve sales. It allows small and medium-sized businesses to expand their customer base and boost revenue. To capitalise on the huge potential of social commerce, retailers need to understand how to use it...

 

The best TeamViewer alternatives

Alternatives to TeamViewer

 

You don’t always have to use the market leader – this also applies to remote access. TeamViewer is still the most widely-used solution for remote management and online meetings, but there are numerous alternatives on the market which can be considered. We present some serious...

 

Collaboration tools: a comparison of the best solutions

Collaboration tools: the best apps for better productivity

 

The bigger your business, the more difficult it is to manage all the different teams and projects. It’s especially difficult if not all employees are located in the same place – this is when planning resources and communicating quickly becomes a gigantic task. Collaboration...

 

Perfect out of office message: Examples and templates

How to create the perfect out of office message

 

The out of office message is a crucial part of email communication in the workplace. If you don’t have access to your email, your contacts will want to know when you’ll be back and whether or not you’ll be represented by someone else in your absence. An out of office reply may be...

 

Remote desktop: Success of the application

Remote desktop: Application, troubleshooting, and alternatives

 

Remote desktop connections are indispensable for day-to-day business. More than anything, allowing remote control access from another computer saves time: Whether for support, online conferences, or home office — with remote desktop, you can easily and conveniently connect your...

 

Server operating systems: history and today’s situation

Operating systems have gone through some major changes over the years. While their beginnings are rooted in more humble, purely text-based user interfaces, today’s options have evolved into complex software packages with graphical interfaces, comprising an elegant go-between for hardware and software applications. Users, who have long since been equipped with a keyboard and mouse, are able to...

Social media marketing: success with Facebook ads

With millions of daily users, Facebook is not only the world’s largest social network, but it has also transformed itself into one of the most effective platforms for online ad campaigns. By adjusting the settings, fan page administrators are able to influence which user groups their Facebook ads reach. With the ad manager, different campaigns can be started and, thanks to targeting methods,...

WordPress SEO for beginners

SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been optimised for search engines.

Optimise your online shop: improve your Google ranking with SEO

With a little search engine optimisation (SEO), online retailers can greatly increase their reach —optimising your online shop for Google really makes sense. Many online retailers offer construction kits that you can use to set up your online store according to SEO criteria. By adhering to these guidelines your store will be listed higher in the Google search results in no time.

Search engine optimisation from A to Z

Between white hat SEO and black hat SEO lies a grey zone, aptly named grey hat SEO. Marketers use this area to increase their link juice and to obtain a better position in the SERPs. As you can see, there are many complicated technical terms when it comes to search engine optimisation, which can prove confusing for some. This small SEO glossary helps you to understand the terminology and means you...

VPN — secure data transfer through public networks

VPN implementations offer an affordable alternative for locally connecting networks, as well as making network resources available for external devices. In contrast to corporate networks, no private communication network is required. Instead, like the internet, VPNs rely on networks, and protect sensitive data through a process known as tunneling.

The most important SEO tools at a glance

If you want your business to be successful online there is no getting around Google. The magic term is search engine optimisation (SEO), and up until a few years ago this marketing knowledge was kept a secret. Now there are many practical tools that can help get you gain a better overview of the keywords, rankings, and performance of your website and can even be used by beginners.  

Synergy in search engine marketing: how to find the right SEO-SEA mix

Search engine optimisation and search engine advertising aims to increase the visibility of a website, gain more visitors, and generate conversions. These two components of search engine marketing (SEM) should not be viewed as two completely distinct features. Only with the right mix of SEO and SEA is it possible to achieve synergy in search engine marketing and, as a result, sustainably increase...

What is search engine marketing (SEM)?

Search engine marketing (SEM) is one of today’s most important online marketing channels. But what exactly is search engine marketing? And how do its subcomponents SEO and SEA vary from one another? By adhering to fundamental marketing measures for web searches, website operators are able to optimise strategic aspects of their websites, thereby gaining more visitors and enhancing their web...

Varnish Cache: a performance boost for dynamic websites

When a web project is growing and the user rates are beginning to skyrocket, some web servers may quickly become overworked when it comes to dispatching requested content. A hardware upgrade may seem like the only option, but this can be an expensive undertaking. Varnish hosting offers an affordable alternative. But despite the excellent performance it delivers, the software still has its...


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