Social commerce

Social commerce – using social media to increase sales

 

Social commerce connects online shops with social media networks to improve sales. It allows small and medium-sized businesses to expand their customer base and boost revenue. To capitalise on the huge potential of social commerce, retailers need to understand how to use it...

 

Creating a GIF

Making a GIF: tools for animated graphics and short clips

 

Memes as video clips, snippets from popular shows, animated logos, or banner ads: the practical GIF format has universal appeal, and can be used in many online contexts. GIFs can be found all over the internet, but making a GIF is also a popular option, with the added bonus that...

 

Windows 7: End of Life

Windows 7 end of support: What you need to do?

 

Even years after it was first released, Windows 7 continues to be one of the favourite operating systems worldwide. But with Microsoft announcing the end of its support for Windows 7, many PC users will need to upgrade or look for an alternative. But just because Windows 7 has...

 

Webdesign trends

8 web design trends that are important for 2020

 

In 2020, web designers will, for the most part, continue focusing on what they did in 2019: user-friendliness. Web design trends continue to be shaped by the mobile revolution, which has forced web designers to have a rethink: screens have become smaller and now the internet has...

 

Best Video editing programs

The 7 best video editing programs of 2020: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2020 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

Perfect out of office message: Examples and templates

How to create the perfect out of office message

 

The out of office message is a crucial part of email communication in the workplace. If you don’t have access to your email, your contacts will want to know when you’ll be back and whether or not you’ll be represented by someone else in your absence. An out of office reply may be...

 

Dropbox alternatives for file hosting

Cloud storage providers: the best Dropbox alternatives

 

Dropbox is one of the most famous and most successful cloud storage services available. Its success is largely due to its many functions and ease of use. But when it comes to data protection and maximum free online storage space, this popular app isn’t the pick of the bunch....

 

SVN vs Git – comparing version control systems

When developing a software program, systems for version management like SVN or Git help provide optimal oversight for changes made by all users. These features make systems like Git and SVN especially popular options with many professionals. When looking for the right program, you’ll have to find out which of these two choices is the best choice for your project. We can help you with your decision...

What is a proxy server?

A proxy server is a network component that provides an interface between a private network and the internet. A proxy makes it possible to have an influence on the data traffic, to cache packet data, and to conceal the identity of the communication partners by using different IP addresses.

What is a server?

When talking about web hosting, it is impossible to avoid the term ‘server’. So what is a server? And how does it work? In IT, there are actually two definitions of the term. The traditional server is the software for network services, but more recently the word has also been used to describe the corresponding hardware used to carry out server programs. Here is our overview of the most common...

gTLDs: what you should know about generic top-level domains

What do the first registered domains from 1985 have in common? They all end with generic top-level domains (gTLDs). Unlike TLDs, which are country-specific, gTLDs focus on international web addresses. There were originally less than 10 different gTLDs, but this number has risen to several hundred thanks to new generic top-level domains.

Marking up your website with JSON-LD according to Schema.org

JSON LD gives the programmers the possibility of embedding meta data as script separately from web content. Separating HTML markup and semantic annotation helps ensure a more easily read source text and facilitates tagging meta data for dynamic web content. All of this makes JSON-LD a serious competitor of the data formats RDFa and Microdata.

WordPress newsletter plugins compared

E-mail marketing plays a decisive role for companies, while bloggers can also keep their readers up to date with a newsletter. But getting the e-mail newsletter into the inbox of customers and followers can be difficult: for this, you must integrate a registration form into your website. WordPress offers numerous tools for this purpose, including a multitude of WordPress newsletter plugins. Here...

WCAG - W3C guidelines for easily accessible web content

The W3C‘s Web Content Accessibility Guidelines (WCAG) is a set of suggestions to website owners on how to increase the accessibility of their content. To increase website accessibility, content should be perceivable, operable, understandable, and robust. 12 fundamental guidelines support these principles and aim to improve web content for individuals who are visually, cognitively, or physically...

More productivity with IFTTT

The web service IFTTT lets users automate the processes of over 200 different web applications, services, and devices according to rules defined by users. The rules, also known as recipes, fall into one of two categories: 'if recipes' made of one component, and 'do recipes' composed of two. Many pre-packaged recipes can be found online, and can be easily tested, even by beginners. ...

Successful B2B e-mail marketing

Cost-effective and efficient, the classic newsletter is a fixed component of every marketing mix. In B2C settings, marketers swear by specific target group segmentation and countless tracking options. The opportunities of e-mail marketing are also apparent in the B2B field: with the help of traditional newsletters you can acquire new customers, keep existing customers, and put lead nurturing into...

What happens when an e-mail is sent?

E-mails enable us to send messages and files around the world in seconds, but how does e-mail transmission work? Although e-mail correspondence is an indispensable part of everyday life for most internet users, many don’t have a clue how to answer this question. A lot happens in the short time between messages being dispatched and delivered.


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