Free alternatives to Microsoft Outlook

Outlook: free and fee-based alternatives at a glance

 

Traditional e-mail is still a big part of online communication for private and for business use, with many users typically opting for Outlook as their e-mail client. But many private users and small businesses often look for Outlook alternatives, since Outlook can often end up...

 

Outlook emojis

Outlook: How to use emojis in Outlook

 

A picture says more than a thousand words – this proverb also explains the immense popularity of emojis. Smileys, in particular, have long shaped digital communication and are a way for the sender to convey how they are feeling to the addressee. While they began their life in...

 

PSD2

PSD2: What does the Payment Services Directive mean for you?

 

When it comes to making payments on the internet, customers favour security and convenience over everything else. The payment process shouldn’t take long and must meet data protection requirements - after all, this is very sensitive data. Regarding PSD2, the EU is presenting a...

 

.eu domains and Brexit: What will happen?

EU domain names and Brexit: Will your domain name be revoked?

 

As of the UK’s withdrawal date from the European Union, individuals and businesses owning a .eu domain will face the risk of it being revoked should they fail to have an EU address. Read more about the European Commission’s communication and the steps to follow in order to...

 

Best Video editing programs

The 7 best video editing programs of 2019: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2019 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

The best WhatsApp alternatives

The best WhatsApp alternatives

 

Invitations to dinner parties; updates about work; an away day with your Sunday football team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other...

 

Online marketing basics: what you should know

Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...

What is A/B testing?

Your product range is complete, the technical implementation is finished, and with the help of web designers and graphic designers, you have created the perfect visual concept for your online shop. But what happens if clicks and conversions fail to materialise? Sometimes it’s down to a small aspect like a colour, a button, or how single elements are arranged: any of these can dissuade website...

KPIs (key performance indicators) in online marketing

In the world of online business there are various performance indicators which are used to measure the success or failure of a business. In the e-commerce and publishing sector, analytical tools enable you to develop various optimisation measures based on KPI's as well as allowing you to get the most out of individual pages and campaigns. The tools can be used to uncover any weaknesses and show...

6 tips for significant A/B tests

Your website or online store is finally ready, but you still need to adapt and optimise it. Even small changes, such as the position of a form or CTA buttons, can have a positive impact on your business. Running simple A/B tests enable you to check certain hypotheses and test them accordingly. But if you decide to use A/B testing to help your company succeed, you need more than just the right...

View old website versions: a look at the Wayback Machine and two alternatives

You want to find old versions of websites? Travel back in time with us - almost to the dawn of the internet. Or perhaps you’d rather visit your own old website to track its progress. If you save your website in a web page archive, the contents are not lost and can still be viewed years later. Archives like the Wayback Machine are an amazing resource for all web users- whether SEO experts,...

What is the ICMP?

In the background, numerous protocols ensure that communication and data transmission work in computer networks. As the most prominent representative, the Internet Protocol plays a fundamental role. Without its’ various extensions and additions they would be nowhere near as versatile, as is the case in the current protocol. Thanks to the possibilities offered by ICMP protocol error messages and...

Social engineering: human vulnerability exploited

The most effective system break-ins often happen without a scene. Instead of disrupting central network devices with DDoS attacks or sneaking through onto operating systems with Trojan horse techniques, hackers increasingly try to exploit the human security gap. There are various such methods that fall within the broader category of social engineering: a technique that sees hackers gather publicly...

WLAN security: how to make your wireless network into a fortress

When you’re travelling with portable devices, you’ll find public WLAN everywhere, giving you access to the world wide web. Even in residential and work spaces, practical wireless networking is widespread. It’s easy to forget that there’s a risk involved when transferring data using one of these access points. In the following article, we explain the biggest security risks and show you how to make...

Scamming: What is behind the fraud?

The internet is not new territory for scammers: Scamming encompasses all tricks that criminals use online in chats, via mail, or over social networks, to get unsuspecting people to give them their money. The criminals play their victims through deceitful methods on almost every platform across the internet: They build up a relationship, and eventually, lead their victims to make advance money...

PR nightmares: when complaints go viral

With the prominence of social media and viral videos and posts, PR nightmares can occur far faster and on a far larger scale than ever before. These are caused by a flood of negative comments on social networks or websites, resulting in a large crowd of people turning against individuals, corporations or organisations. Dissatisfied consumers target social media channels to put pressure on...


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