How do you buy a domain name?

How do you buy a domain name? A guide

 

A suitable Internet address is the be-all and end-all when it comes to being found online. Thanks to new, modern top-level domains such as .beauty or .blog, the possibilities for finding a suitable name for your own web project have increased considerably in recent years. How do...

 

Twitter Spaces

Twitter Spaces

 

Twitter is famous - and infamous - for its debate culture. On the platform, you’ll often find never-ending arguments or detailed stories despite the strict character limit. With Twitter Spaces, this should be able to happen a lot more easily and with fewer misunderstandings....

 

What is an .io domain?

What is an .io domain?

 

A distinctive web address that is optimally tailored to your business or project is one of the most important building blocks for online success. As an alternative to classic endings such as .com or .net, the domain .io has also attracted attention in recent years. But what does...

 

Data centre security

How secure is a data centre?

 

When people talk about how secure cloud services are, they usually focus on issues such as data protection and defence against cyber-attacks. A major fire at a French cloud provider in early March raised the question of how well Internet data centres are protected against...

 

Set up a Valheim server

Creating a Valheim server: Here’s how

 

Fans of Norse mythology will get their money’s worth in the survival game ‘Valheim’. Up to ten players can explore the game world together, collect resources, build huts, and defeat monsters or end-bosses. Your own dedicated Valheim server will best suit this multiplayer style of...

 

Most popular domain extensions

Would you have guessed? These are the most popular domain extensions in 2021!

 

The most popular domain extensions (also called ‘top-level domains’ or ‘TLDs’ for short) have been available on the Internet for over thirty years. Millions of websites have opted for these endings. Country-specific domain extensions are up high in the top 10 list – is the .us...

 

Clubhouse app

Clubhouse app: what’s behind the hype?

 

Clubhouse has caught the attention of users through its new approach. Instead of writing to each other, users talk to one another – at the same time and at eye level. Discussions and lectures run exclusively through audio. There’s no video or texting. So, you can listen to other...

 

Create your own app – part one: the planning phase

Mobile apps offer us information, entertainment as well as many other purposes and are a part of everyday life for smartphone and tablet users. If you also have an interesting idea for an application, you shouldn’t shy away from creating it: developing an app for iOS or Android isn’t all about programming, there’s much more to it than that. In our series on creating your own app, we’ll take you...

Create your own logo: tips for logo design

A logo serves as a figurehead for a company or a brand: it symbolises the corporate identity and leads the target group to create a positive association between image and brand. As a result, every brand and every company should have a suitable logo. When creating your own logo, previous experience in image editing is not necessary – although it is very helpful when turning your concept into your...

How log file analysis works with GoAccess

The log files of web servers and cloud services reveal a lot about the users that access them. They contain information about which browser or operating system is being used, which search terms have been entered and how many different pages a user has accessed, for example. Since manually analysing these extensive text files is nigh on impossible, you can use log file analysis programs such as...

The digital election: domain grabbing in politics

The internet has completely changed political elections across the world. Online media offers candidates the chance to get closer to their voters, providing an essential communication channel for the electoral battleground. But the freedom of information online means that you’re always susceptible to the dangers of manipulation and slander via anonymous channels. A relatively harmless, but rather...

.web sold to Nu Dot Co – for 100 million pounds

How much is the top-level domain .web worth to the US company, Nu Dot Co? £100 million to be precise! The auction that took place in July 2016 saw ICANN take home a record-breaking sum for the popular generic top-level domains (gTLD). There were seven other competitors in the running for the sought-after .web domain: Google, Donuts, Afilias, Radix, Schlund Technologies, Vistaprint, and Web.com.

Tag management: basics & systems

What’s important here is: data, data, data. Big data is no longer a buzzword and web analysis has become one of the most important disciplines in the context of marketing. After all, you can’t optimise your website and increase your conversion rate if you don’t understand the user by closely tracking their activities. A basic requirement of web analysis is to collect user information using...

Behavioural targeting: tailored advertising on the internet

In the world of advertising, behavioural targeting is the method used by advertisers to record surfing behaviour of potential customers, with the aim of categorising visitors into key demographic groups. Website owners can create profiles based on users’ interests, preferences, and motives. This information determines the ad campaigns presented to the user, simultaneously reducing scattering loss...

Information overload in the era of mass media

Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalisation has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what...

Video marketing – Content marketing 2.0

Online video marketing is an increasingly popular form of advertising, which can be easily integrated into social media channels. This article explains what you need to consider in order to enrich your campaign with video marketing. These helpful tips for video marketing on the five most popular social media platforms will help you to decide which strategy is best for you.

Snapchat in social media marketing: tips and examples for companies

Social media marketing through Snapchat is something that many companies find challenging. Using the platform for advertising is in many ways quite different compared to other social media campaigns; e.g. on Facebook or Twitter. Successfully implementing a Snapchat campaign requires a comprehensive understanding of the range of functions of the app and as well as its users. We provide some...


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