Twitter Spaces

Twitter Spaces

 

Twitter is famous - and infamous - for its debate culture. On the platform, you’ll often find never-ending arguments or detailed stories despite the strict character limit. With Twitter Spaces, this should be able to happen a lot more easily and with fewer misunderstandings....

 

What is an .io domain?

What is an .io domain?

 

A distinctive web address that is optimally tailored to your business or project is one of the most important building blocks for online success. As an alternative to classic endings such as .com or .net, the domain .io has also attracted attention in recent years. But what does...

 

Data centre security

How secure is a data centre?

 

When people talk about how secure cloud services are, they usually focus on issues such as data protection and defence against cyber-attacks. A major fire at a French cloud provider in early March raised the question of how well Internet data centres are protected against...

 

Set up a Valheim server

Creating a Valheim server: Here’s how

 

Fans of Norse mythology will get their money’s worth in the survival game ‘Valheim’. Up to ten players can explore the game world together, collect resources, build huts, and defeat monsters or end-bosses. Your own dedicated Valheim server will best suit this multiplayer style of...

 

Most popular domain extensions

Would you have guessed? These are the most popular domain extensions in 2021!

 

The most popular domain extensions (also called ‘top-level domains’ or ‘TLDs’ for short) have been available on the Internet for over thirty years. Millions of websites have opted for these endings. Country-specific domain extensions are up high in the top 10 list – is the .us...

 

Clubhouse app

Clubhouse app: what’s behind the hype?

 

Clubhouse has caught the attention of users through its new approach. Instead of writing to each other, users talk to one another – at the same time and at eye level. Discussions and lectures run exclusively through audio. There’s no video or texting. So, you can listen to other...

 

Digitalisation for local businesses

Why digitalisation is so important for local businesses

 

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalisation itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits...

 

iptables tutorial: how to configure the filter tables of Linux kernels

Since the first version, Linux kernel has been implementing packet filter modules, with which filter tables can be created. However, additional programs such as iptables are required to configure the rule set. In our tutorial, we present the free software for the Linux kernel 2.4 and 2.6 and give you a little insight into how it all works.

Personalised newsletters: get closer to your customers

Whether they’re used in the e-commerce or publishing field: newsletters and e-mails offer an excellent way to get in touch with customers and strengthen the bond with them by providing interesting and valuable content. You won’t get very far with mass e-mails and standard newsletters, because the recipient will quickly filter out anything that doesn’t immediately catch their attention. So the...

Cohort analyses – a quick insight into user behaviour

Tools like Google Analytics provide store and website operators with extensive data about customers and visitors. Performing an analysis of this information is crucial if you want to accelerate the success of your web project. Examining the database isn’t as easy as it sounds. Cohort analyses are becoming more and more frequent in online marketing to help companies define user behaviour and...

The AdWords Advertising Guidelines at a Glance

Anyone who advertises with Google AdWords must follow certain guidelines. In addition to content, these guidelines define unauthorised practices as well as editorial and technical requirements. If an ad does not satisfy these requirements, it is automatically rejected by the system. This article provides an overview of what to look for when creating an advertising campaign.

SEO basics: link building—the right external links

Despite the radical change Google Penguin brought to the function of search engines, a website’s link structure still remains an important component of search engine optimisation. Gone are the days where websites were able to increase their ranking through the dubious practices of link farming and using expired domains. Nowadays, organic link building is the best method for improving a site’s...

Display advertising/display marketing vs. real-time advertising (RTA)

Banner ads and other forms of display marketing have been proven to be effective marketing strategies for products and services online. The new practice in this field is real-time advertising (RTA) and its real-time bidding (RTB) approach. This new strategy carries out an automated bidding war in milliseconds to decide which advert will be displayed. But how does it differ from traditional display...

Mobile SEO: optimise your site for mobile devices

Many businesses invest a lot of time and money into search engine optimisation: spending weeks working on keyword strategies, checking links, and working on the site’s technical framework. But then – nothing happens. This could be because mobile SEO has been neglected. It’s important to remember this vital step, since most searches now come through mobile devices, and Google expects website...

Web usability: How user-friendly is your site?

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimise website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your...

Demilitarised zones: internal network protection

Companies hosting their own websites, an online shop, or e-mail inboxes should make sure to separate the corresponding server of these from the local network. This makes it possible to protect devices within the company network from hacker attacks that take place on public networks. Solid protection comes in the form of a demilitarised zone, which separates endangered systems from sensitive...

What is Magento

  • CMS

Many contemporary content management systems such as WordPress and TYPO3 can be used to design and program web shops with the help of plugins. But depending on the CMS, plugins can be pretty inconvenient to manage, making them a poor choice for larger projects. Some content management systems like Magento, however, are specially tailored for e-commerce, and therefore present a considerably more...


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