Build a restaurant website

Build a restaurant website: here’s how to make a restaurant website

 

Across many industry sectors, a company homepage is vital these days – and the same applies to the restaurant industry. But every industry has different needs when it comes to creating an impactful website. A homepage for a restaurant has to whet a page visitor’s appetite and be...

 

Business Christmas cards

The right etiquette for business Christmas cards

 

Christmas cards for clients are a good opportunity to communicate your appreciation, look back on a successful year of working together, and show your optimism for future work. We’ll explain what successful corporate Christmas cards for clients look like, what to consider and...

 

Ethical hacking

Ethical hacking – addressing security breaches and preventing cybercrime

 

Ethical hacking has been booming worldwide for several years. A growing number of companies voluntarily choose to be hacked and commission skilled IT professionals to target them by attacking their own infrastructure. Real stress tests under real conditions are intended to reveal...

 

Zoom fatigue

Zoom fatigue: how to avoid getting tired during video conferences

 

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly...

 

What is Instagram Reels?

Instagram Reels: video clips a la TikTok

 

Instagram Reels is Instagram’s new video feature. Much like Chinese app TikTok, Reels lets users create and share short video clips with added background music. But what exactly is Instagram Reels and what are the differences to TikTok? We’ll show you what the new feature can do....

 

PHP 8

PHP 8: What you need to know about the latest update

 

PHP is one of the most important languages on the Internet. Many content management systems like WordPress, TYPO3 or Joomla are based on PHP. The release of PHP 8 is imminent, but we’ve already had some information about its new features. Also some old features will be reworked,...

 

Getting your website Christmas-ready

4 steps to getting your website Christmas-ready

 

With Christmas just weeks away and shoppers dashing to their devices to try and beat the Christmas rush, it is important to ensure that your web presence is ready to take on the challenge. Whether it is a blog or an online shop, here are a few tips and tricks to ensure that your...

 

WCAG - W3C guidelines for easily accessible web content

The W3C‘s Web Content Accessibility Guidelines (WCAG) is a set of suggestions to website owners on how to increase the accessibility of their content. To increase website accessibility, content should be perceivable, operable, understandable, and robust. 12 fundamental guidelines support these principles and aim to improve web content for individuals who are visually, cognitively, or physically...

More productivity with IFTTT

The web service IFTTT lets users automate the processes of over 200 different web applications, services, and devices according to rules defined by users. The rules, also known as recipes, fall into one of two categories: 'if recipes' made of one component, and 'do recipes' composed of two. Many pre-packaged recipes can be found online, and can be easily tested, even by beginners. ...

Successful B2B e-mail marketing

Cost-effective and efficient, the classic newsletter is a fixed component of every marketing mix. In B2C settings, marketers swear by specific target group segmentation and countless tracking options. The opportunities of e-mail marketing are also apparent in the B2B field: with the help of traditional newsletters you can acquire new customers, keep existing customers, and put lead nurturing into...

What happens when an e-mail is sent?

E-mails enable us to send messages and files around the world in seconds, but how does e-mail transmission work? Although e-mail correspondence is an indispensable part of everyday life for most internet users, many don’t have a clue how to answer this question. A lot happens in the short time between messages being dispatched and delivered.

Social media for businesses: creating a Facebook page

A social media presence is essential for a successful marketing strategy, and maintaining a Facebook page is a key component of that strategy. What’s more, creating a Facebook page is simple. All companies, small and large, should ensure that they’re represented on the social media giant. Find out how here.

Creating a newsletter – it all depends on the content

Many businesses use newsletter marketing as an important means for reaching their customers. A newsletter should offer value to the reader and not just be used as a cheap way of advertising. Stylish templates are appealing, but without relevant concepts and high-quality content a reader will quickly unsubscribe. Win them over with exciting content.

Newsletter software: the best providers

The classic newsletter is often underrated as an online marketing tool. Virtually no other online channel lets you contact customers so specifically and individually. With the help of professional newsletter software, you can create and send automated personal newsletters. Modern tracking methods mean you can monitor whether your campaign is running as successfully as planned. The kind of software...

Twitter Cards - how to turn followers into website visitors

Twitter Cards are a convenient option for turning the social media platform into an outlet for boosting your own web project. Whether you want to present a product, an appealing photo, an app, or your latest blog entry, Twitter Cards allow you to create snippets tailored to target groups that lead to your website.

Google ranking factors

Google is accountable for over 80% of search engine searches in the USA, making it by far the most popular search engine. It’s therefore of the utmost importance for owners of commercial internet projects to have their website ranking as highly as possible in the search results. It’s definitely worth taking into consideration the many different factors that influence Google’s rankings.

Domain parking – earning easy money with unused domains

Just because a domain has expired, doesn’t mean it has to be kicked to the curb immediately. It is worth considering turning the internet address into a parked domain for a certain period of time in order to generate advertising revenue. This allows domain owners to bide their time and come up with a new web project for the domain or to find a suitable buyer.


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