TikTok marketing

TikTok marketing: strategies for companies

 

What exactly is TikTok marketing and how is it implemented by businesses? The video-based social network TikTok has captured the world’s attention with its entertaining, user-generated clips, making it an attractive platform for targeted marketing campaigns. Keep reading to find...

 

How do you buy a domain name?

How do you buy a domain name? A guide

 

A suitable Internet address is the be-all and end-all when it comes to being found online. Thanks to new, modern top-level domains such as .beauty or .blog, the possibilities for finding a suitable name for your own web project have increased considerably in recent years. How do...

 

How to set up a Zoom meeting

How to set up a Zoom meeting: creating your own Zoom meeting

 

Virtual meetings with the video conferencing tool Zoom are an excellent option when it comes to staying in touch with others despite working from home or separate company locations. Private conversations using your camera and microphone can also be quickly set up using the...

 

Click and Collect

What is Click & Collect and how do you get started with it?

 

Ordering food or goods online has become a habit for many. The advantages are obvious: products are rarely out of stock and delivered right to one’s doorstep, making this a very convenient way to shop. However, Click & Collect provides an alternative to traditional home delivery,...

 

Most popular domain extensions

Would you have guessed? These are the most popular domain extensions in 2021!

 

The most popular domain extensions (also called ‘top-level domains’ or ‘TLDs’ for short) have been available on the Internet for over thirty years. Millions of websites have opted for these endings. Country-specific domain extensions are up high in the top 10 list – is the .us...

 

Restaurants selling on Facebook and Instagram

Cafes and restaurants on Instagram and Facebook

 

Social media profiles are worthwhile for companies in various ways. In addition to the extra marketing, Instagram and Facebook can be used to sell products directly. Restaurants and cafes can also take advantage of this. Convenient buttons on the platforms point customers to...

 

How to recognize and remove malware

Malware removal: how to recognise, remove, and prevent malware

 

Practically every PC user fears Trojan horses and computer viruses. Security is paramount if you are managing sensitive data or setting up a server. You need a comprehensive security concept to protect yourself against insidious malware. It’s helpful to know the different types...

 

Securing your server with Fail2ban

For server operators, security is of the utmost importance. Only those who have developed and set up a foolproof defence strategy are ready for drastic situations. As well as regular protection mechanisms, like security software, backups, and encryption, there are also some useful tools and frameworks that may come in handy in the fight against intruders. We have laid out the essential details on...

What is a web server? And which web server software is there?

The equation is simple - without it, there’s simply no web content: when a web server is out of order, then it’s no longer possible to call up any websites that are connected to it. Web servers are what allow online presences to reach the internet in the first place. But just how do these systems work? Which functions do the programmes responsible for this task offer? And what’s an example of a...

What is a floating IP?

IP addresses are essential for modern digital communication. They are the 'connection numbers' of all devices in the network and this is why they are one of key foundation elements of the internet as well as other networks. Communication is based on a common 'language': the internet protocol. But what exactly is a floating IP and what is it used for? What is the difference between a floating IP of...

What is a VPS (Virtual Private Server)?

A virtual private server (VPS) is a compromise between shared hosting and a dedicated server. The VPS product allows web hosts to combine the strengths of both hosting models in one, cost-efficient IaaS solution. We’ll take a closer look at this hosting solution, demonstrating how a virtual private server works, exploring the advantages and disadvantages of it, and deciding who the model is best...

Microblogging: a new way to blog

Microblogging is a form of blogging that involves publishing short, quick-to-the-point messages. A variety of apps and websites use microblogging and thereby attract millions of users. But what is behind the immense success of microblogging platforms? An introduction to the most popular and widely-used microblogging services and how to use them.

CMS or shop software: what’s the difference?

  • CMS

Until recently, content management systems (CMS) and online shop solutions have been developing separately from one another, each with its own set of strengths. But the recently-developed umbrella term ‘content commerce’ shows that a merger is taking place, in which differences between both applications are becoming more and more blurred. How does this trend influence the development and the...

IPv6: All about the new internet standard

IPv6 is the newest version of the internet protocols, and should overcome the central issues of its predecessors. Included in these issues is the impending shortage of IPv4 addresses as well as the violation of the end-to-end principle by the strict separation of public and private IPs. This article gives an overview of the functions of IPv6 as well as the structure and distribution of address...

What is gzip? – the compression tool in focus

If you want to optimise your website in terms of performance and usability, you need to know a thing or two about compression. Whether it’s the HTML pages, the embedded media content, or CSS and JavaScript files: compressing this data doesn’t just save valuable web space, but also improves your website’s average loading time. A useful tool is gzip, a compression process, which all current...

Premiere Pro alternatives: free video editing software

Adobe Premiere Pro is seen as the professional standard bearer when it comes to digital video editing. That being said, there are a surprising amount excellent alternatives to Premiere Pro out there, both for semi-professional and private use. Whether you need it for work, for social networks, or simply to have a bit of fun, here you can read about the best free video editors on offer.

5 Dreamweaver alternatives that you should know

Dreamweaver is Adobe’s complete solution for the development of websites. As part of the Creative Cloud the web editor is characterized by a vast range of functions as well as practical integration possibilities of Adobe assets (like design templates), license-free images, and vector graphics from Adobe Stock. Frequently though, the software is either too complex or too expensive meaning that free...


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