TikTok marketing

TikTok marketing: strategies for companies

 

What exactly is TikTok marketing and how is it implemented by businesses? The video-based social network TikTok has captured the world’s attention with its entertaining, user-generated clips, making it an attractive platform for targeted marketing campaigns. Keep reading to find...

 

How do you buy a domain name?

How do you buy a domain name? A guide

 

A suitable Internet address is the be-all and end-all when it comes to being found online. Thanks to new, modern top-level domains such as .beauty or .blog, the possibilities for finding a suitable name for your own web project have increased considerably in recent years. How do...

 

How to set up a Zoom meeting

How to set up a Zoom meeting: creating your own Zoom meeting

 

Virtual meetings with the video conferencing tool Zoom are an excellent option when it comes to staying in touch with others despite working from home or separate company locations. Private conversations using your camera and microphone can also be quickly set up using the...

 

Click and Collect

What is Click & Collect and how do you get started with it?

 

Ordering food or goods online has become a habit for many. The advantages are obvious: products are rarely out of stock and delivered right to one’s doorstep, making this a very convenient way to shop. However, Click & Collect provides an alternative to traditional home delivery,...

 

Most popular domain extensions

Would you have guessed? These are the most popular domain extensions in 2021!

 

The most popular domain extensions (also called ‘top-level domains’ or ‘TLDs’ for short) have been available on the Internet for over thirty years. Millions of websites have opted for these endings. Country-specific domain extensions are up high in the top 10 list – is the .us...

 

Restaurants selling on Facebook and Instagram

Cafes and restaurants on Instagram and Facebook

 

Social media profiles are worthwhile for companies in various ways. In addition to the extra marketing, Instagram and Facebook can be used to sell products directly. Restaurants and cafes can also take advantage of this. Convenient buttons on the platforms point customers to...

 

How to recognize and remove malware

Malware removal: how to recognise, remove, and prevent malware

 

Practically every PC user fears Trojan horses and computer viruses. Security is paramount if you are managing sensitive data or setting up a server. You need a comprehensive security concept to protect yourself against insidious malware. It’s helpful to know the different types...

 

Archive and compress data using Linux

Archiving and compressing files contributes positively to the security and stability of a system. For Linux and other unix-like systems, there are countless free programmes with which you can create unaltered or compressed archive files over the command line and extract them as well. One of the classic packing programmes for Linux is tar. Today, the tool still counts as one of the leading...

Online identity theft protection

Many only know internet identity theft and similar crimes from movies or television. But stories of online fraudsters are not just merely screenwriters’ fantasies; for many the experience is all too real. Online identity theft has become more and more of a problem over the past few years, and everyone is a potential victim. We have compiled some preventative steps than can help you stay out of the...

Optimising websites for voice search – future-oriented SEO

The process takes place rather quietly and unnoticed, but then again, voice search is becoming more and more important for search engines – and also for SEO. Changes in user behaviour and the first adjustments in search algorithms that take this trend into account are already noticeable. Future-oriented SEO starts right now with voice search optimisation. Get to know the most important voice...

Four current Raspberry Pi alternatives: Single board computers by comparison

Raspberry Pi is the first choice for do-it-yourselfers around the world when it comes to single-board computers: It’s small, cheap, and meets most server and media centre requirements. But more and more manufacturers are putting their own mini-computers on the market: Raspberry Pi alternatives want to set themselves apart with lower prices, more powerful hardware, or edgy and exceptional features....

Photoshop alternatives: Adobe’s competitors reviewed

Adobe Photoshop is the gold standard in the realm of photo editing and has dominated the market for years. However, due to its immense range of functions, the programme is often too complicated and expensive for amateur photographers and designers. It’s no wonder then that there are many appealing cheap and free Photoshop alternatives available.

What is a rewrite engine?

A rewrite engine is a component of the web server software that allows website operators to internally rewrite URLs or to redirect them to external URLs. The most popular rewrite engine is mod_rewrite for the Apache HTTP server, but other web servers also offer similar functions. We show you how URL rewriting works in different web servers.

Typosquatting — the devil is in the detail

The practice of exploiting misspelled variants of popular websites for personal gain is known as typosquatting. Users who incorrectly enter URLs into a browser’s search bar may be getting more than what they’ve bargained for and end up on a squatted domain. We’ll show you how typosquatters exploit the simple workaday mistakes of internet users and how website operators and their visitors can...

Advertorials – The king of native advertising

Native advertising is the new buzzword in marketing. But not everyone correctly understands how advertorials and other native advertising work. Advertorials should not be confused with full-on adverts: As an advertiser, you have to stick to certain rules. An advertorial should not only fit in with its editorial environment, but also needs to lay all its cards on the table – i.e. : labelling...

Nagios: the standard server for monitoring IT infrastructure

IT departments are not to be envied: all devices, servers, databases, etc., must not only be integrated into the network, but also work at any time. In order to prevent any problems that might arise in advance, Nagios is the monitoring tool you need in your standard IT repertoire. What makes the open source solution so special and what are the alternatives?

Personal branding: how to market yourself online

The principle of self-marketing is best known as a tool used by celebrities. But while almost all of us post regular photos and updates on social networks, only some are using these tools to create an image for themselves as a means of helping their career. This process is known as personal branding. But how do you set about building a brand for yourself? Our introduction to personal branding will...


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