TikTok marketing

TikTok marketing: strategies for companies

 

What exactly is TikTok marketing and how is it implemented by businesses? The video-based social network TikTok has captured the world’s attention with its entertaining, user-generated clips, making it an attractive platform for targeted marketing campaigns. Keep reading to find...

 

How do you buy a domain name?

How do you buy a domain name? A guide

 

A suitable Internet address is the be-all and end-all when it comes to being found online. Thanks to new, modern top-level domains such as .beauty or .blog, the possibilities for finding a suitable name for your own web project have increased considerably in recent years. How do...

 

How to set up a Zoom meeting

How to set up a Zoom meeting: creating your own Zoom meeting

 

Virtual meetings with the video conferencing tool Zoom are an excellent option when it comes to staying in touch with others despite working from home or separate company locations. Private conversations using your camera and microphone can also be quickly set up using the...

 

Click and Collect

What is Click & Collect and how do you get started with it?

 

Ordering food or goods online has become a habit for many. The advantages are obvious: products are rarely out of stock and delivered right to one’s doorstep, making this a very convenient way to shop. However, Click & Collect provides an alternative to traditional home delivery,...

 

Most popular domain extensions

Would you have guessed? These are the most popular domain extensions in 2021!

 

The most popular domain extensions (also called ‘top-level domains’ or ‘TLDs’ for short) have been available on the Internet for over thirty years. Millions of websites have opted for these endings. Country-specific domain extensions are up high in the top 10 list – is the .us...

 

Restaurants selling on Facebook and Instagram

Cafes and restaurants on Instagram and Facebook

 

Social media profiles are worthwhile for companies in various ways. In addition to the extra marketing, Instagram and Facebook can be used to sell products directly. Restaurants and cafes can also take advantage of this. Convenient buttons on the platforms point customers to...

 

How to recognize and remove malware

Malware removal: how to recognise, remove, and prevent malware

 

Practically every PC user fears Trojan horses and computer viruses. Security is paramount if you are managing sensitive data or setting up a server. You need a comprehensive security concept to protect yourself against insidious malware. It’s helpful to know the different types...

 

Purchasing domains or registering domains?

Buying domains or registering domains–what’s the difference? There are many ways to acquire a domain. While available domains can be registered with any domain provider, rights of use from already-registered domains have to be purchased from their current owners. You can find different market places and auction platforms online that are tailored to these purposes. This kind of domain trade is...

What type of information is stored in a log file?

Log files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and allows users to find a quick solution when faced with troubleshooting tasks; it also helps with software adjustments....

Domain redirects via .htaccess, PHP, HTML, and JavaScript

So you want to redirect your domains or subdomains to other URLs, but you don’t know how? Essentially, domain redirects can be carried out on both a server-side as well as client-side basis. These are divided into two categories: the first one consists of redirects via .htaccess or PHP. Client-side options rely on the HTML meta tag, ‘refresh’, or JavaScript. Find out here which option is best for...

Quotas – storage for web space and e-mail

Did you encounter the word 'quota' from your web space provider or as part of mail hosting and wonder what is it? When does this storage limit come into play? We show you when and why quotas are used and how to differentiate between the different types.

Free tools for saving websites as PDFs

Those who want to save a website as a PDF can do so with the help of a wide range of programs. But conversions often have their drawbacks: many applications don’t transfer internet content completely true to their original form. Some programs, however, prove that it doesn’t always have to be this way. We present some of the best ones.

Creating and designing newsletter templates

Nowadays, our e-mail inboxes are overflowing with newsletters. In order to make sure your business stands out from the wave of mail that floods in every day, you need more than just sound content and competitive offers. A professional, visually stimulating e-mail newsletter complete with a unique, personalised design optimised for smartphones, tablets, and computer screens can ensure your company...

Marketing basics: data management platforms

A data management platform (DMP) stores and organises user data to use for marketing purposes. The supply-side platform and the demand-side platform use this information on the ad exchange to tailor ads in real time, allowing companies to reduce losses and ensuring ads reach their target market. Learn more about DMPs here.

Owner, Admin-C, and Tech-C: requirements in domain registration

Admin-C, Tech-C, and Zone-C – these roles are all related to domain registration. They represent the important points of contact in domain operations, and their contact details can be found on every Whois entry. But what do these positions actually involve? Who are they filled by? And what rights do the Admin-C, Tech-C, and Zone-C really have?

How to tag your website with microdata according to Schema.org

Microdata offers a simple and flexible meta syntax for semantically tagging website content. Using a unified markup format according to Schema.org ensures high compatibility with web browsers and search engine crawlers. Reap the benefits of extending search results, like rich snippets or breadcrumbs, by tagging your HTML code with Schema.org microdata syntax.

Social media marketing: using likes to your advantage

There’s more to social media than cat videos and holiday selfies. Over the past few years, marketing managers have discovered the great potential of different social media channels. Almost every business uses Facebook as a marketing platform, and many have discovered that this social network is about more than just managing the business’ image and strengthening a brand name. Social media marketing...


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