Most popular domain extensions

Would you have guessed? These are the most popular domain extensions!

 

The most popular domain extensions (also called ‘top-level domains’ or ‘TLDs’ for short) have been available on the Internet for over thirty years. Millions of websites have opted for these endings. Country-specific domain extensions are up high in the top 10 list – is the .us...

 

WordPress SEO tips

WordPress SEO for beginners

 

SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is...

 

Types of domain

What are the different types of domains?

 

When discussing web addresses, you’ll often come across terms like top-level domain, second-level domain, sub domain, ccTLD (country code top-level domains), and gTLD (generic top-level domains). What do all these different domain types mean and how many domain endings even...

 

E-mail etiquette: rules for the perfect e-mail

E-mail etiquette: tips for good internet communication

 

Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules,...

 

Website types

7 popular types of websites: Which is right for you?

 

There are more than 1.7 billion websites on the Internet. However, not all websites are created equal. If you want to be successful online, you will need a web page that engages your target group with its design, structure, and content. In this article, we will present the 7 most...

 

Promote your website

Promoting your website: crash course for beginners

 

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:...

 

Creating a website with WordPress: A Beginner’s Guide

Create your own WordPress website: It’s that easy!

 

Do you want to have your own website, but hardly have any programing skills? With a content management system, you can create a homepage for yourself or your company without HTML knowledge. Our WordPress guide will guide you step-by-step through the website making process, from...

 

Behavioural targeting: tailored advertising on the internet

In the world of advertising, behavioural targeting is the method used by advertisers to record surfing behaviour of potential customers, with the aim of categorising visitors into key demographic groups. Website owners can create profiles based on users’ interests, preferences, and motives. This information determines the ad campaigns presented to the user, simultaneously reducing scattering loss...

Information overload in the era of mass media

Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalisation has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what...

Video marketing – Content marketing 2.0

Online video marketing is an increasingly popular form of advertising, which can be easily integrated into social media channels. This article explains what you need to consider in order to enrich your campaign with video marketing. These helpful tips for video marketing on the five most popular social media platforms will help you to decide which strategy is best for you.

Snapchat in social media marketing: tips and examples for companies

Social media marketing through Snapchat is something that many companies find challenging. Using the platform for advertising is in many ways quite different compared to other social media campaigns; e.g. on Facebook or Twitter. Successfully implementing a Snapchat campaign requires a comprehensive understanding of the range of functions of the app and as well as its users. We provide some...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender marketing has become a central aspect of the image of many businesses. But how should we understand the term, ‘gender marketing’ and how does it work in practice? In this guide, we demonstrate how entrepreneurs and advertisers can benefit from using...

HTTP 503 (Service Unavailable): meaning and troubleshooting

It’s very likely that you’ve stumbled on the 'HTTP Error 503 The service is unavailable' notification or something similar during your daily browsing. The error message appears whenever a web server can’t display the website that the user is trying to access. There are many reasons for these notifications, just as there are many solutions. It’s your responsibility as the website operator to...

Social plugins: expand your outreach on Facebook, Twitter, Pinterest, et al.

Link your online project with your social media presence and enable cross-site interactions with the help of social plugins. By enabling like, share, and comment functions, website owners can increase the outreach of text posts, images, and videos exponentially, thanks to the ever-growing social media user base. Implementing social media plugins into your website can help you transform visitors...

What is a root server? Definition and mechanics

When you call up a website, the entered domain first needs to be turned into an IP address and read out from the browser so that the page can finally appear in the browser. This process is known as name resolution. Here, the root name server or (DNS) root server in the domain name system plays a key role. But what is a root server? And what exactly goes on when they receive requests for...

Nonprofit marketing: marketing for a good cause

Nonprofit organisations use advertising to successfully market their products. In contrast to profit organisations, however, they are not interested in big money, but in the successful outcome of their social project. Advertising for a good cause – that’s nonprofit marketing. However, there is still competition in this market. Here we explain what nonprofit marketing is, and how to make your own...

Multilingual websites in e-commerce: international SEO

If you want your website to gain ground on the international stage, it’s crucial to be able to offer your content in a range of languages. But it takes more than just a good translation to keep all the versions of your site at the top of the search engine results pages. Without adequate SEO measures, your multilingual websites can quickly fall short of the mark.


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